Wenzhou Garment Enterprises Create Network Brand Partnership

Business associations, video sites, two seemingly eight pole can not beat the agency, but in Wenzhou reached a strategic cooperative relationship.

Yesterday, the city clothing chamber of Commerce signed a cooperation agreement with a well-known video website Cool 6 network, intended to integrate part of Wenzhou processing small and medium-sized.

"Nearly 80% of the garment industry in Wenzhou is processed, without its own brand and without direct selling channels, which is very unfavorable for the pformation and upgrading of enterprises."

Zheng Chenai, President of the city clothing trade association, said that because of the scale constraints, these enterprises simply could not afford the increasingly expensive brand promotion at the moment.

How to build brand for small and medium enterprises at a lower price is a problem that the city clothing association has been thinking about.

At yesterday's signing ceremony, cool 6 network put forward a "Wenzhou clothing brand to enhance the tens of millions of support programs for the clothing industry in Wenzhou".

The chairman of cool 6 network said it will offer 10 million yuan worth of online advertising resources to help Wenzhou garment enterprises willing to achieve breakthroughs through the Internet platform.

Cool 6 network is the world's first listed video website. It was the only video sharing website that signed the Olympic video on demand with the CCTV network. It has been rated as the fastest rising Internet Co in the world.

Reporters learned that before this cooperation, Semir and other enterprises in this city during this year's World Cup trial at the website.

It is reported that as the first step of strategic cooperation, the city clothing trade association will screen out the first 12 small and medium-sized garment enterprises to jointly build a brand new online shopping brand, and then promote it in the whole industry.

At the signing ceremony yesterday, a number of small and medium-sized enterprises in our city signed a substantive cooperation agreement with cool 6 network.

In fact, Wenzhou clothing industry "touch net" is no longer news.

In this regard, Zheng Chenai believes that Wenzhou can no longer have a traditional commercial center such as the Miao fruit temple, for small and medium-sized enterprises to step by step.

In the face of the age of Internet marketing, Wenzhou enterprises must pay close attention to "