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Industry Analysis: New Trend Of Garment Market Development In 2010

2010/8/31 14:22:00 69

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Since the second half of 2009, due to our country

domestic economy

Bottoming up and demand revival have led to the improvement of the overall operation of the clothing sales market.

In 2010, the recovery of consumer confidence was more obvious. Domestic clothing sales maintained steady growth, and industry exports also shifted from negative to positive.

It is expected that in the future, we will benefit from the acceleration of the urbanization process, the acceleration of consumption upgrading and the rapid development of the consumption market in the central and western regions, and the prospect of the clothing consumer goods market will be immense.

The growth of clothing market consumption in 2010 will be higher than that of last year.

According to the National Bureau of statistics, in March 2010, the clothing sales volume of Enterprises above designated size increased by 26.4% over the same period last year, 16.4 percentage points higher than that of the same month last year, 5.6 percentage points higher than that of last year.

clothing

Consumption warming

The trend has been basically confirmed that in 2010, domestic clothing consumption growth will be higher than that of 2009.

Competition in the domestic garment market will further intensify.

First of all, the foreign market is in the recovery stage, and governments will build more stringent trade barriers to protect their industries. Many "garment companies" from outside to inside will continue to focus on the domestic market.

Secondly, the rapid development of brand clothing stores has made clothing sales channels diversified and will aggravate clothing.

Retail channel

Competition.

The differentiated development of clothing sales channels will become a trend.

With the new generation of consumers represented by 80 and 90, there is a great difference between consumption concept, consumption mode and consumption demand.

With the development of the new generation of consumer groups, the clothing retail market will be further subdivided, and the differentiated development of the corresponding channels will not only be reflected in the enrichment of formats, but also the internal differentiation of the same formats will become more and more obvious.

Clothing retailers will change their past marketing methods and turn to more specialized, personalized and targeted sales outlets.

Pay more attention to the environment and service of clothing shops.

One of the developing trends of domestic clothing in China is to pay more attention to experiential consumption. Therefore, in order to meet this demand, clothing enterprises will pay more attention to the environment and service quality of shops, including the decoration of shops, the display of goods, the image, temperament and attitude of service personnel.

The difference in the definition of clothing goods will gradually become blurred.

The new generation of consumers' pursuit of clothing is more interested in fashion casual wear than in formal formal dress and in the demand for personalized clothing. This trend makes the difference in the definition of clothing products gradually blurred. On the basis of men's wear, women's wear and children's wear, the difference between the products of suits, shirts and jackets will gradually be blurred. The characteristics of the leisure consumption of clothing will continue to be obvious in the future, consumers will pay more attention to the brand and consumer experience, and the classification of clothing products will be refined and the boundaries between different categories will be blurred.