Foreign Luxury Brands Are Attacking The Second Tier Cities.

On August 31st, the early days were "bug up". Luxury brand The right to reclaim agents is like a gimmick, "the German Chamber of Commerce, the French Chamber of Commerce, the Italy chamber of Commerce" and so on. brand Enterprise alliance, all want to enter China early, four look for agents. CEO Ouyang Kun, China's World Luxury Association, told reporters that the Chinese have bought more than 1/4 of the world's luxury goods. Some of the luxuries originally sold to Europe and the United States are being transferred to China. market 。

Wang Wei, a shoemaker in Hongkong, quickly launched the business opportunity.

"Under the guidance of the Italy Trade Development Council, we have won more than 50 Italy brand dealership, of which the exclusive agency has about 12 brands." Wang Wei told reporters in the south that these brand legions will be combined into an "Italian brand" comprehensive store to enter China with the overall image of "made in Italy". At present, the first shop of "Yi Shang Ming" has been finalized and settled in Chengdu Wuhou direct selling shoe city, with an area of more than 4000 square meters.

This is a signal that "in the future, more and more international brands will be landed in China in the form of" group ". But choosing a second tier city like Chengdu, "low-key side attack" is extremely dangerous. Liu Hui, chief consultant of Zhao Yi's zero business management consulting company, thinks so.

Prior to August 20th, "Yi Shang Ming" held the first trend conference in Chengdu Wuhou direct shoe city, preheating for its first store opening in China. Parkerson, LatitudeFemme, NilaNila, Boemos and other thirty Italy brand shoes appeared on the stage.