&Nbsp, Ginza, Japan; Re Loading To Attract Customers.

In Japan

Though it has been in the past 13 years

42 billion yen reconstruction project, including the reconstruction of the existing buildings, is connected to the new buildings. The management is like two shops, actually a shop, which mainly focuses on the upper middle class women.

"Our goal remains the same, that is, to maximize the satisfaction of our customers in pursuit of the quality of our new life," said Shi Zhong. "Such a market is not expected to disappear."

To be the leader of this market is the way we survive, "he said.

He also said that he earned 63 billion yen as a department store.

It's not just about brands or trends.

Recently, some department stores in order to ensure the flow of customers have invited low-cost fast fashion brands, such as UNIQLO access, but Shi Zhong rejected this idea, because it violates the style of Ginza tri Vietnam.

The director of Nomura Securities Company said that the position of San Yue was strategic, and the times had changed a lot. Many department stores were in one area, and they began competing for price items to attract customers.

Although their employees may be limited, and those who enjoy shopping for high-end products, "I think Ginza San Yue tries to meet all the demands of the market."

Said Zhuang Tian.

Experts say the new face of San Yue is a restaurant with more and more restaurants, facilities and services to accommodate all kinds of customers.

For example, the store has a 3000 square meter balcony with a lawn and 134 rest seats.

In addition, it also provides an English and Chinese service for foreign tourists, as well as information centres such as day care centers, lactation rooms and family facilities.

The department store used to be a family place, which is a place for women to shop, according to shun Tian, principal analyst at Sumitomo Mitsui bank.

"I think they are attracting more customers."

He said.

Although Ginza is preparing for new challenges, the industry itself is in deep water.

According to the Japanese department store association, sales in the industry reached a peak of 9 trillion and 700 billion yen in 1991.

They have been down in the past 13 years, with sales of 6 trillion and 580 billion yen in 2009.

But industry observers say the situation in the Ginza Department Department is a little different from other shopping areas, which has been linked to department stores.

In addition, Ginza attracts more and more old customers. They are used to shopping in department stores.

But in fact, it has also changed into fast fashion brands, including UNIQLO and Sweden's H&M.

In order to survive in competition, other Ginza department stores also spared no effort to promote their advantages.

In Ginza, song Ban shop has been trying to cultivate a new style, though it may be different from the three Vietnamese.

The store took a symbolic step in April, which must attract more customers.

Another big department store in Ginza, song house, is also trying to strengthen its brand by strengthening its flagship store.

According to its medium-term management plan, this will enhance its sales strategy. Its main customers are between 20 and 30 years old, as well as middle-aged people, plus quality products and reasonable prices.

A spokesman for Matsui said that department stores had no plans for fast fashion brands.

"I think Ginza is the largest department store in the market because they try every means to increase sales.

There are about 40 billion yen annual sales in Ginza, which can really be improved because of its good location.

"I think increasing the area at this time is a good move," said the analyst.