Information System Of Footwear Industry In Quanzhou

How to better manage the increasingly large retail system has become the key factor for Quanzhou sporting goods industry to win in the era of "terminal is king".

Distribution system electronization

Reporters learned from the 361 degree company's earnings report that the company is gradually setting up a new retail terminal electronic enterprise resource planning system "ePOS" for its supply chain.

The system will initially cover large distributors in Guangzhou, Fujian, Hubei and Sichuan, and as of June 30, 2010, the system has connected 1500 retail outlets to the corporate headquarters.

The company plans to reach 2500 stores by the end of this year, covering the entire distribution network before or before the financial year of 2013.

At the same time, the 361 degree responsible person also told reporters that the company will start in the middle of next year to start the backstage integration work between the enterprise headquarters and suppliers. The plan will be completed by mid 2013 or before.

"The company believes that the full implementation of ePOS within the entire distribution network will help the company headquarters get more information from the market quickly, and enhance the pparency of its business and ultimately better control the inventory level."

Not only that, this year, many well-known shoe companies in Quanzhou have begun to promote the informatization construction of the enterprise distribution system in a large scale, and Anta has signed a cooperation agreement with the world-famous commercial software supplier SAP. The Ecoms system popularized in the group since this year also started in the distribution system.

In the first half of this year, PEAK continued to expand its computerised information management system, "regent system", so as to maintain real-time communication with PEAK authorized retail outlets and collect sales data and feedback.

Data show that as of the first half of this year, there are 1120 retail outlets connected to PEAK headquarters "Lijing system".

The deputy director of PEAK Information Center, Bing Shou Cheng, told reporters that in fact, many PEAK distributors have launched the regent system for data analysis, and the company is trying to gather these data to the company headquarters in real time.

"The board of directors has given me the death task. By the end of this year, we will have completed the data connection of 1500 retail stores, and will reach 3000 by the end of next year".

Acceptance needs to be improved.

According to the insiders, the current competition in the sporting goods industry has entered the stage of white heat, and the sports brand shop has opened all over the large and medium-sized cities in China.

According to the first half of the company's earnings report, Lining and Anta's stores have broken through 7000, and XTEP, 361 degrees, PEAK and so on will also enter the "7000 shop" era this year. 361 degrees also proposed that it will realize its "Wan Dian plan" within three years.

Among them, competition for business circles and storefront resources is no exception. How to better manage these huge stores system will become a key factor for enterprises to gain competitive advantages.

In the supply chain, channels, terminals and other aspects of information construction, enterprises and brands are benefited.

Bin Shoucheng told reporters that today's competition is not only the competition of production and products, but also has entered the stage of industrial chain competition. From production to final retailing, every link must be more efficient.

"Now everyone has established a huge distribution system, which puts forward higher requirements for the rapid response of the decision-making level.

This is like an invisible pipeline, connecting the enterprise headquarters and all distributors, and can feedback the distributors' inventory in real time. For example, some products sell better in Hunan, but they are not popular in the Guangdong market. After the feedback of the electronic information system, especially after the more intelligent electronic information system, we will make suggestions automatically, so that we can mobilize Guangdong's goods to Hunan and reduce the inventory to the maximum extent.

Nevertheless, Quanzhou shoe enterprises will encounter many difficulties in pushing forward the electronic information construction of distribution system.

In the era of entering the "7000 shop" era, the retail terminal of access to information system is still less than 1/4 of the total retail system of enterprises. The speed of information system of distribution system still can not keep up with the speed of opening businesses.

"The reasons are manifold.

The distribution system is a more important part of the overall information construction of enterprises. Not only entrepreneurs should pay attention to, but also willing to invest, because such inputs will not be effective overnight, but also have corresponding talents and equipment.

On the other hand, the channel providers of enterprises should also accept.

After all, the footwear industry is a traditional industry, and the recognition and acceptance of electronic information is still to be improved by the relevant employees.

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Prevention of common problems of "information isolated island"

Reporters learned that, in order to better promote the information system construction of distribution system, and break the obstruction of some channel operators in ideology and action, many springs enterprises will increase the electronic information training for distributors in addition to ordering the meeting, and will also introduce some new projects.

For example, for some shopping malls without network equipment restrictions, or for computers not familiar with distributors, the implementation of simple handheld POS machine, data input simply on the POS machine simply brush data.

In addition, enterprises adopt the "tying up" strategy, providing daily management software and distribution system software to the distributors, such as attendance system, human resource management system, financial system, and so on, so as to enhance the enthusiasm of distributors to adopt e-commerce system.

From the initial office automation construction plus financial accounting to the scattered ERP project, and then to the information management of supply chain and terminal, the information construction of Chuen enterprise has entered a more advanced stage, and the more advanced stage is to comprehensively carry out ERP construction in the supply chain, production links, channels and terminals.

Chen Shouren, Dean of Quanzhou Institute of business and information, Ouyang Zhonghui suggests that the information construction of enterprises should be carried out in steps and modules.

We must have a master plan and implement it step by step.

"I compare it to a pile of blocks.

When an enterprise has the capability, it will finish office automation and financial computerization first.

Then do human resources and performance appraisal system.

And then do warehouse management, sales, supply chain and other information.

Although this is done at different times, it will not be chaotic. Naturally, sooner or later, it will be linked up and will not form an isolated island of information.

Information island is a common problem in many enterprise informatization processes before, that is, enterprises do different information in different stages, but they can not connect before and after, the database is very chaotic, and many have to come back again, which is very unfavorable for the development of enterprise standardization.