The Era Of Sports Brand Is Coming.

Recently, the semi annual report of Quanzhou sports brand has been released.

The growth rate of four brands is over 20%.

In August, the latest annual financial report released by PEAK sports showed that the company achieved a turnover of 1 billion 809 million yuan in the past six months, an increase of 33.3% over the same period last year, and a net profit of 347 million yuan, an increase of 29.6% over the same period last year.

Also in August, Anta, XTEP and 361 degree also released the mid year financial report as of June 30, 2010.

Anta Sports Daily reported that the company's turnover amounted to 3 billion 450 million yuan, an increase of 22.6% over the same period, with a net profit of 760 million yuan, an increase of 25% over the same period last year.

XTEP has an international turnover of about 2 billion 40 million 200 thousand yuan, an increase of about 22% compared with the same period last year, with a net profit of 372 million 500 thousand yuan.

The 361 year's annual report is the annual turnover of 4 billion 330 million yuan, an increase of 25.7% over the previous year, and net profit of 916 million yuan, an increase of 45% over the same period last year.

In addition to the four brands, Meck international and flying international, which were listed in Hongkong earlier this year, also announced their half year results, namely, turnover of 307 million yuan, a 44.97% increase, and a turnover of 632 million yuan, representing an increase of 91.6%.

The industry believes that the current listing of several brands in Hongkong can be regarded as the vane of the development of domestic sports brands.

The person said that in 2008 was considered a sporting goods market, but a sudden international financial turmoil made the major sports brands fall into a low ebb in 2009.

At present, several major brands are developing at a rate of over 20%, indicating that the domestic sporting goods market is entering a good period of recovery and development.

The main source of profit is in the two or three line market.

The annual growth of several major sports brands in Quanzhou has shown that the development momentum of the domestic sporting goods market is still strong.

From the analysis of the reports of various enterprises, the potential of the two or three line market in China is still very large.

Anta also stressed in the report that the future market strategy is still the main line of attack in the two or three line market, so as to gain strong potential for growth in the market.

The report said: "the group has established a good distribution network in two or three tier cities, and continues to work closely with regional distributors to explore, penetrate and expand into new markets with high growth potential."

As the largest sports brand in the country, Lining's sales rose only 11.2% to 4 billion 505 million yuan in the half year, which is Lining's slowest growth in 5 years.

Industry analysts believe that the first half of Lining's growth slowed down and channel adjustment has a certain relationship.

In response to the pursuit of other brands in China, Lining said he would continue to expand the coverage of sales channels, of which two or three line cities would be the main direction of their channel development.

Terminal scale within three years or at present store level

From the analysis of sports brand reports, the number of brand stores is also growing rapidly as a result of turnover.

Public information shows that at present, several major sports brands in Quanzhou will break through the barriers of 7000 stores in the year.

The relevant agencies predict that from the current development rate, in three years, the four brands of the Quanzhou sports brand camp will have more than 1 outlets.

Anta is the first to break through 7000 brands of stores. Its annual report shows that the number of stores nationwide has increased from 6591 at the end of 2009 to 7052, with a net increase of 461.

The total number of XTEP brand retail stores reached 6579, a net increase of 476, exceeding the target set by 6500 at the beginning of the year.

According to the plan mentioned in its report, in the second half of this year, XTEP will concentrate on adding 800 to 1000 brand retail stores, and plans to increase the number of XTEP brand retail stores and flagship stores to about 7000 and 40 by the end of the year.

The 361 annual report shows that the number of stores in the country has reached 6927, and over 7000 in the year are no problem at all.

The growth rate of PEAK sports stores is closely following the three brands mentioned above. The report shows that there are 6796 stores in PEAK sports, a net increase of 590 compared with the end of 2009.

PEAK group plans to increase 1000 PEAK authorized retail outlets by the end of 2010.

In addition, there are 1511 stores and 1318 stores in fleck and Meck. The increase in this half year is 365 and 303 respectively.

{page_break}

The source also revealed that 361 degrees had been proposed, plans to expand the number of stores to 10000 in 4 years.

In fact, as early as the end of last year, Ye Shuangquan, a veteran in the industry, predicted that in the next three years, the number of brands that reached tens of thousands of stores in China is likely to emerge.

He believes that the current situation of Quanzhou sports brand in the first tier market is still in the "fur" level.

According to the concept of marketing 4C, making consumers convenient is the new requirement of the market. At present, there is still much room for upgrading the "three districts" (community, campus and Park) market in the first tier market.

Many communities in the first tier cities have places to shop, so there is room for development for the Quanzhou sports brand in the first tier market.

On the other hand, in the two or three line market, the current space is still very large, and the sports brand in Quanzhou has fully realized the "rural encircling the city".

He believes that the village market of 150 thousand to 200 thousand population can support a shop, which is extremely large in China.