Han Po Women'S Wear Processing Park: The Processing Heart Of Women'S Clothing Brand

Founded in 1992 in Hangzhou, Zhejiang, China's Han Bo group has been developing at an alarming rate since its inception in 1992. Its assets increased from 400 thousand US dollars to US $664 million, while the annual output of women's clothing increased to 8 million to 10 million. China's export value ranked sixth in China. From women's wear, self created brand, all the way to department stores, real estate and financial industry, it has become a dominant player in China's fashion industry.

Processing heart of women's clothing brand

The Han Po women's garment processing park in Hangzhou is also the most modern modern women's wear processing park in China. It is an annual Zara, H&M, Gap, Uniqlo and other popular brand OEM.

Can be described as the world's women's clothing brand processing heart.

At the age of 25, Gao Min, who took the position of chairman of the Han Bo group from his father, has come to Taiwan for 6 times. But with three new designers of Zhang Chi, Liu Lu and Simon.Wang, he is the first and the debut of her debut.

Aman Chang does not deny that this trip to Taiwan hopes to strengthen cross-strait fashion exchanges, and even if possible, introduce Taiwan designers or brands to mainland China.

But before coming to Taiwan to open a store, she believed that the cross-strait fashion exchanges should be strengthened to break Taiwan's stereotype of the mainland, and then open up shop and expand points to understand each other, instead of risking a direct start.

Fashion development in mainland China is changing rapidly.

She said, the outside world always thinks that the mainland is very stylish and will only plagiarize, but in fact, the mainland has been developing rapidly in recent years. The mainland's cutting-edge designers are very avant-garde in design, and dare to rush. The development of mainland fashion is fast. Especially, like the thirst of the two or three line cities, the fashion demand is developing rapidly.

"The market is huge, and the change is fast, not bubble.

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She said that in Japan, Hongkong or Taiwan, the fashion market can be divided into small items. Taking Japan as an example, a single cute dress may be broken into dozens of styles. However, on the mainland, a province is quite a country. Trans province is pnational, and the mainland fashion market is in the fast growing stage, and it is simply too late to do the polls.

The mainland has a large population. Even from the top end to the bottom of the market, each market has a large scale. On the mainland, there is only a mass market and no niche market.

Cross-strait fashion complementarity

However, in recent years, the mainland's high-end fashion has also changed greatly.

She said that high-end fashion in China no longer pursues brand names. Instead, they care about personalized products, especially the costumes that you wear. The more original designers are, the better. Therefore, she believes that to diversify the mainland market as long as China is good, it is equal to holding the whole global market.

Speaking of cross-strait fashion, she said that the advantage of Taiwan's fashion culture is that information is open and there are many choices for refinement. Especially in Taiwan, fashion advertisements are very elegant in terms of diction, and are different from mainland's "straightforward".

This fashion culture is complementary to both sides of the Strait.