Online Women'S Wear Has Been Sold Over Millions Of Years - The Surge Is Coming.

On the other hand, the traditional solid clothing store, which is charged with the rent and staff salaries, is on the side of the online shop which is light on the road. The two sides have begun to face up to the challenge, and the traditional form of paction is being challenged.

There will be no discount for new women's clothing this autumn.

In the maiye, Hai Ya, Tianhong women's clothing brand area, the new autumn products that have just been listed, unless holding membership cards, businesses will adopt a no discount strategy.

Membership cards will only hit ten percent off.

However, in Taobao online and other online stores, 30 percent off of the new listed autumn clothes are everywhere.

No doubt, traditional physical brand women's wear shop is encountering.

Traditional entity

Recently, reporters visited many shopping malls in Shenzhen. As early as mid August, many new autumn women's clothing was placed on the counter. However, the price of branded women's clothes was also prohibitive, thousands of yuan, materials and styles of two thousand or three thousand or even four thousand or five thousand.

Are there any discount?

There is more than one Mars Phil discount on clothing online.

The reporter interviewed a person in charge of a brand of women's clothing in Shenzhen, and realized that some brands of women's clothing had already set up online stores, but the discount was basically for off-season clothing and the old ones.

The source said that at present, online purchasing has no impact on the sales of clothing brands, but is particularly concerned that long-term development will affect brand credibility.

But in addition to requiring agents not to discount and sell online, there is no better management method.

The online brand women's wear shop is surging.

The reporter contacted Taobao to learn that at present, Taobao has already had 28 brands of clothing category, which are basically stationed at the end of 2008.

It is reported that the brand is almost all the sales of more than 10 million yuan of the seller, the best annual sales have exceeded 100 million yuan.

A real women's clothing store located in the mall has a sales income of over 300 thousands per year. But why does the annual sales volume of a shop sell tens of millions? The reporter interviewed the online women's clothing brand "essa family". The shop started from scratch. It only started two years ago. There was no entity store, and it grew at a rate of 7 times a year. It sold more than 1000 women's clothing at the lowest time of the day, and sold 10 thousand pieces at the highest time. The target sales volume was 80 million this year.

This is the miracle created by the new network economy.

"The Esso family" has been praised by consumers for the first time by virtue of a half skirt and a pair of 7 pants.

The bust skirt is the legendary "exploding money", which costs more than 50 yuan. The price of the "Esso family" is priced at 69 yuan, and nearly 5000 pieces are sold in one summer, and the 7 pair of trousers is specially requested from the large brand clothing entity company to create the print master.

Relying on "single product to win", "home SA family" became popular on the Internet.

After the popularity, the shop expanded rapidly, invited designers to design clothes, rent factory buildings, and set the user group as "white collar workers between 25 and 35 years old. They have quality pursuit for clothes, and pay attention to cost performance."

Reporters noted that the clothing prices are generally not high, there are dozens of dollars, a pair of bottompants, there are 200 yuan or so of a skirt, and the quality feels pretty good, basically like the mall sells 500, 600 yuan a skirt, some of the quality of clothes looks even very high-end.

In addition, the company attaches great importance to after-sales service.

Clothing stores should take another path.

During the interview, industry experts have repeatedly said that Shenzhen women's clothing is not easy now, and the government departments are fully supporting it. However, the online sale of women's clothing at a low price on the Internet really has a great impact on the physical store, and in the current situation, the supervision is more difficult.

With the development of Internet, online shopping will only be more common. In this case, how should enterprises respond? This is a new topic, and relevant departments should pay attention to it.

How should a physical store deal with the rise of online stores? Professor Dou Zhiming, vice president of the school of economics and management, Shenzhen Polytechnic, believes that physical stores and online stores should not be more competitive than prices. This is not the direction of competition.

Dou Zhiming suggested that physical stores should take the road of personalized service and increase the gold content of brand services.

The disadvantage of online shops is that shopping experience is inferior to physical stores.

But with the development of the Internet, the experience of customers will become better and better. Therefore, the entity store should make an article from the humanized and personalized service.

For example, he said that although modern industry is developed, the business of hand made clothes is also very developed, because it represents a culture.

Therefore, the entity store has the advantage and value of the entity store, but the enterprise must be good at digging.

Another professional proposal, the entity women's clothing store should also solve the problem of expensive, similar style, brand influence is not enough, the future trend of consumption will become more and more personalized, should focus on the pursuit of fashion and pursuit of taste of consumer groups.