Langwan Brings French Luxury To H&M.

Lanvin, a French fashion company founded in 1889, is especially fast. fashion The brand H&M has designed an exclusive design. Latest fashion The series will be launched in November.

This neutral series is from langwan men's fashion. Design Designer Lucas Ossendrijver and brand art director Alber Elbaz jointly design. Alber Elbaz has been the brand art director since 2001. He said, "the two companies have different styles." Margareta van den Bosch, a creative consultant of H&M company, is very gratified. "Langwan will bring the French luxury style full of modern and interesting features to H&M".

The series will be officially launched around the world in November 2nd through a special film. 200 of the more than 2000 self operated stores in H&M will start selling shelves in November 23rd.

H&M hopes that this cooperation will become a hot topic just before the cooperation with other luxury brands such as Karl Lagerfeld, Stella McCartney, Madonna and Roberto Cavalli. These types of brands can enhance brand image, but overall sales do not generally change.

H&M said sales in July rose 21%, far better than most optimistic analysts had expected.