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Summit Meeting Of European Top Brands (China) Is Held In Hangzhou West Lake Guesthouse.

2010/9/3 17:33:00 50

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Recently, the first European

Top brands

(China) Cooperation Summit

Hangzhou

The West Lake guesthouse was held jointly by the Zhejiang Entrepreneurs Association, the Hangzhou foreign trade and Economic Cooperation Bureau, the international perfume and cosmetics foundation and the international new luxury experts committee.

Dozens of guests from European brands came to the stage to talk about their brand experience and brand advantages. They also showed their brand products and shared their success for the guests here. At the same time, they also expressed their desire to introduce their brand to China and bring them to Zhejiang.

Ms. Cleary, director of the European Department at this session, talked about a new mode of brand promotion for Zhejiang business enterprises, that is, they combine the top European designers to tailor a brand new high-end brand for Zhejiang business enterprises.

Zhejiang is a big brand in China. As early as in 2006, the Zhejiang provincial Party committee and the provincial government promulgated the "opinions on promoting the building of a brand big province", and actively promoted the pformation of Zhejiang enterprises' independent innovation and development mode.

Zhejiang's economic structure is characterized by processing and export-oriented. The export products are more OEM, less independent brands, and the added value of goods is relatively low.

Brand building is a key step to create from "made in Zhejiang" to Zhejiang.

Take Zhejiang's manufacturing industry as an example.

More than 90% of Zhejiang's exports are still mainly OEM, and the sales ratio of private brand products is less than 6%, far below the 50% level.

Zhejiang

Export footwear

It accounts for 40% of the world's similar market, but the average unit price is only 1/5 in Spain and 1/12 in Italy.

In the value distribution of the international industrial chain, Zhejiang enterprises are at the low end of the industrial chain, and can only share less than 10% of the value.

Speaking at the summit, the chairman of the Hangzhou brand management company mentioned that the pformation from the low end market to the middle and high-end market, from the production profit to the brand value-added, is the threshold that the Zheshang enterprises must cross.

Professor Schultz, a famous marketing master, went to Zhejiang University to talk about the way out for Zhejiang businessmen. He said that he believed that Zhejiang and China's small and medium-sized enterprises had to eliminate the concept of low quality in their hearts, increase consumer confidence, buy global advanced design concepts, and truly innovate from inside to outside.