Trend Analysis Of 2010 Shenzhen International Home Visiting Fabric Exhibition
Every session
Shenzhen
The home textile exhibition is a trend report of the home textile industry. The 2010 (Autumn) Shenzhen international home textile exhibition, which was held from 7 to 10 in August, is no exception.
As the largest in China
Home Textile Exhibition
This exhibition attracted more than 400.
Exhibitor
。
Among these exhibitors, apart from our familiarity with home textile and textile enterprises, we also attracted many famous brands from the soft adornment industry this year. This coincides with the home orientation of Shenzhen home textile exhibition in the past two years.
If the addition of soft ornaments obviously signify the further expansion of Shenzhen home textile exhibition to the larger household, then the home textile enterprises extend their products to deeper fields such as home furnishings, home decorations, etc., which is the deep interpretation of the connotation of large household.
From the product presentation of home textile enterprises in August this year, the direction of large household is undoubtedly the major trend of future development.
General trend: the trend of big household is irresistible.
It is not too much to describe the trend of big homes this year with "flooding".
Reporters circled around the booth and found that there was not a small number of brands providing the overall home furnishing scheme. This is evident from the booth arrangement of many exhibitors. Further research into brand products reveals that this trend is not only superficial:
The overall home simulation room of Zha Da cloth has played the most important role in home furnishing space; Yuan Chi Cheng has made great efforts to create the whole Chinese space with cloth art, furniture and accessories; in the exhibition hall of Louis Dener's home scene, besides the common space such as living room and bedroom, even the details of the porch are not allowed to pass; in the tropical rain forest exhibition hall, not only the tropical style of cloth art is the designer's masterpiece, but also the wallpaper, sofa, table, and even the shell decoration of the wall, are all a series of products provided by the brand.
The sermon is specially designed to provide all kinds of beautifully designed sofa fabrics. The exhibition hall is just like a finished sofa show.
A public exhibitor will provide us with many conveniences for our future life: in the future home life, we will not have to search for the products of household space everywhere. A home textile enterprise can provide you with a personalized overall space design plan.
Highlight 1: low-key luxury and deep interpretation of pastoral style
Reporters at the exhibition site, exhibitors for the persistence of luxury wind is obvious, everywhere flooded gold and silver, flash cloth art to make the venue shine, with the classic black and white, plus crystal chandelier refraction of the dazzling light, let the luxurious noble atmosphere scattered.
In the low-key luxury, the reporter also saw the gradual rise of traditional classical luxury style.
For example, the luxurious European classical space of the new Hong industry, the complicated embroidery patterns, the strong red wine tone, the interlacing between the curtain and the cloth and the fabric and the real, are all luxurious and elegant.
It can be said that for the understanding of luxury, exhibitors have entered a deeper level.
In the grasp of pastoral style, the reporter saw many years of Spanish style return to the exhibition.
In the Spanish countryside space, the reporters feel the spring breath coming to us.
Pink, green, bright yellow, almost all the colors that can interpret sunshine and enthusiasm can be found in this space.
In addition to these two trends, there are other impressive styles in this exhibition.
For example, Paul's elegant German style, playing with subtle changes in color, makes the overall space quality greatly improved.
The tropical rain forest will display the thick and colorful home space in front of us, providing a new personality design for home furnishing.
Highlight two: Pink army sword means young market.
With the rise of the post-80s and post-90s young market, exhibitors are also sensitive to the huge potential of the young market, which is also fully reflected in the new product launches of this exhibition.
For example, Tat is a great fan of the pink atmosphere. The great PINK CHANDELIER decoration on the booth makes it easy for many female professional viewers to love it, and walks into the booth. The other pink suite perfectly reflects the dreamy lightness of home space.
Pink space has a strong style and gives people a deep impression at a glance. It seems that the young women market is the consistent goal of businessmen.
In addition to pink, pink, green, light blue, bright yellow, pink and white, and so on, the bright and clear colors, the anti mainstream black and white gray gold and silver tones, bring a fresh cool breeze to the Summer Exhibition.
In addition, sea blue is also a unique color of this year's new product.
Reporters at the exhibition site several booths to see, Hai Lan cloth art launched a professional audience came to touch the material, look at the color.
For example: Paul uses linen cloth to swim between the pale sea blue and linen white, and deducts the elegance of modern white-collar workers; Yuan Chi Cheng uses different blue harmonies and light yellow to bring the Chinese flavor of yuan and Ming Dynasties; the ornament of the sea blue combination of the door of the original home life Museum of the day after the day of the jewelry brand makes people feel the Mediterranean flavor of the Greek style; Lang Jun uses Turkey blue camp to create restaurant space full of exotic sentiment, and matches the long table and carved pottery art to make people brighter.
Highlight three: mix of flash material and matte material
With the popularity of low-key luxury, gold, silver, sparkling and metallic materials are widely used in home textiles.
Chemical fiber, gold and silver wire, flash wire and even copper wire have become one of the most popular materials for luxury products.
By adding these flash materials into the fabric, the product can shine brightly in the lamplight, and the flash and luxurious atmosphere with the crystal lamp will appear immediately.
For example, silk brocade textile home textile exhibition on the main cutting of velvet material plus silver, seven colored silk and other flash materials, under the lights, the curtain is sparkling with starlight, very charming.
Plus the jacquard technology, the three-dimensional sense of the product is very prominent.
Some of the fabrics have different color changes under different lighting conditions by adding metal wires, making space more technologically and dreamy.
In addition, the contrast between bright material and matte material is not uncommon, such as the mixture of silk and silk, the blending of cotton and gold and silver filaments, the alternate use of flannelette and chemical fiber, and the stronger material contrast makes cloth performance level richer.
For example, LAN Qiao San Fei introduced the main embroidered yarn embroidery, embroidered elegant patterns on the pparent rayon, creating a sense of penetration.
Highlight four: carving bronzing to show stereoscopic effect
If the previous home textile display techniques are based on the contrast and coordination of colors, today is the stage of in-depth research and development of materials and technology.
In addition to the mix and match of many different materials, exhibitors are also making a comprehensive use of various process means to create a home atmosphere with outstanding performance.
The performance of thick fabric is very strong, which has been accepted by exhibitors.
Thick flannelette is still the favorite of exhibitors. Flocking, carving and bronzing are widely used.
By using different corrosion between cotton and chemical fiber, different materials can be added to the flannelette and sculptured by corrosive material, so that the three-dimensional pattern can be displayed well and form a strong sense of texture.
In the tropical rain forest stands, we saw this carving technique. The designer made a big fuss on the cut pile, showing the strong and colorful effect with the gorgeous and complex patterns.
On the booth of Lang Jun, a bright green color with a metallic glow on the top of a brown flannelette on the entrance of the door was also bright and moving, and at the same time, it had a strong sense of foreign land.
In addition to the "concave carving" on thick cloth, the "relief" on lightweight fabrics such as silk also profoundly interprets the stereoscopic effect of different crafts and mashup.
For example, in Jinhua, on the pparent silk, embroidered with a strong color of a bunch of red Mulberry Flowers, whether as a screen or doorframe, overlapping perspective of the feeling is very three-dimensional.
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