Small And Medium-Sized Garment Enterprises Should Focus On Management Pformation.

Recently, in a certain

In fact, Deng Zong's family business is in Sichuan.

In the light of the survival situation of these SMEs, we consulted Dr. Yu Xueming, the Consulting Department of the Chinese Academy of Management Sciences, and put forward scientific opinions for the development of enterprises.

In order to survive, develop and grow better, small and medium-sized clothing enterprises must carry out scientific management and gradually standardize their management activities so as to pform themselves from guerrilla units to regular ones and become real enterprises from processing workshops.

1. clear market positioning.

Market segmentation and product positioning should be carried out according to their own advantages and resources to identify target customers.

Don't do anything you want, otherwise nothing will be done in the end.

2., strengthen design and development.

After defining the market position, we should strengthen the design and development, build our own design team and own intellectual property through training or introducing professional talents.

3. improve product quality.

In strict accordance with ISO9001 international quality management standards to establish their own quality management system and effective implementation, in order to enhance and ensure the quality of products, and gradually create their own brand.

4., improve sales channels.

On the basis of previous dealers, franchised stores / franchised stores can be established through direct marketing or franchising, so as to improve their sales channels and complement their customer service systems to ensure sales.

5. standardize internal management.

A systematic solution is adopted to establish an internal management system that is applicable, practical, useful and effective, supplemented by systematic internal training, so that employees can do the right thing according to the right way and do things right.

At the same time, we should encourage employees to work together with their bosses, make common progress with enterprises, share common development and share brilliance.

6. ensure sustained development.

Enterprises should not only focus on immediate interests, but also have long-term strategic planning.

There is a long-term plan in terms of capital planning, technology storage, personnel training, brand building and enterprise culture construction, and effective implementation according to plan, so as to ensure the sustainable development of enterprises.

Yu Xueming introduction

Ph. D. in management, Tsinghua University, Registered Auditor and registered consultant.

In his more than 10 years of management consulting practice, Dr. Yu Xueming has successfully carried out management consulting and management training for China National Tobacco Monopoly Bureau, China's first Aviation Industry Corp, NOKIA (China) company, newsbird Refco Group Ltd, China International Engineering Consulting Corporation, China technology import and Export Corporation, Beijing sunshine real estate development company, Chongqing LONCIN industrial group, Jiangsu Traffic Engineering General Corporation, Jilin key project supervision company, Xinjiang Xinjiang Jing Jing communication group and so on.