The New Fashion &Nbsp; &Nbsp; The Tail Cargo Market Emerged At The Historic Moment.

"Taobao" is now becoming a new fashion in many cities.

For production enterprises, with the continuous expansion of production capacity, the backlog of products caused by inventory backlog is difficult, which is becoming a bottleneck for many enterprises.

Yes

Because of this, the tail cargo market came into being.

Three years ago, the first one in China.

In July 2009, with the formal implementation of the technical code for the management of tail cargo market,

Balanced domestic sales

Inventory backlog commodity "digester"

Entering any garment tail market in Beijing, you can see signs hanging around everywhere, such as "foreign trade tail cargo", "authentic tail goods" and "tail cargo monopoly".

In Beijing Tian Lan Tian clothing tail goods market, the reporter found that more than 60% of the clothing price is less than 80 yuan, some shirts only 5 yuan a piece, jeans are only 10 yuan, the price is very low.

The "tail cargo" refers to the inventory overstock produced in the production and circulation links, which conforms to the relevant national standards in terms of function and safety. The takings are usually products that are over season, broken or even defective, but they are not fake products, foreign garbage and second-hand goods.

Professor Liao Han, vice president of the school of economics, Zhongnan University of Economics and Law explained that from the source point of view, the tail cargo includes products produced outside the company's orders, the cancellation of the finished products of the enterprise orders for some reasons, and the sale of surplus commodities in the circulation process.

The tail cargo market is a supplement to the regular commodity market and a product of the development of the commercial economy to a certain stage.

It is understood that China's large number of inventory commodities, clothing, shoes and hats, jewelry, bags, household appliances, mobile phones, furniture and other industries will produce tail cargo.

According to statistics, in the clothing terminal market, our country produces not less than 50 billion garments per year, and the proportion of 3% to 5% tail cargo will be calculated in the production of a batch of garments, which can produce 5 billion pieces of stock normally.

The huge quantity of tail cargo has brought pressure to the inventory and capital turnover of the manufacturers. Small scale and decentralized management of the tail goods merchants do not have enough digestion capacity.

Therefore, the establishment of a special tail cargo market is an urgent need to provide regular, fixed facilities and related services for buyers and sellers engaged in tail cargo trading.

In 2007, after the official opening of the Beijing Tian Lan Tian clothing terminal market, in just 3 months, the passenger volume reached 28 thousand passengers, attracting not only a large number of consumers, but also a large number of wholesalers.

"With the further expansion of investment and the continuous improvement of functions, the effect of" Tian Lan "has become increasingly evident.

In late August 2009, Tian LAN received more than 180 thousand customers, with more than 1 million 200 thousand shipments in 10 days and a turnover of more than 20 million yuan.

Ceng Qunhai, general manager of Tian Lan Tian, said that today, there are more than 930 stalls in the market of Tian Lan Tian Wei, which have both retail and wholesale functions, and have directly established the supply relationship with manufacturers in the Pearl River Delta, Guangzhou, Changshu and Qingdao, as well as the large tail goods wholesale centers.

Tian Lan Tian's first start has led to the comprehensive development of the tail cargo market. The Tiantong tail goods market and the Huilongguan tail cargo community Taobao city have been established successively. In the heyday, Beijing's tail cargo market has reached more than 15.

Guangzhou, Wuhan, Ji'nan, Changshu, Shanghai, Tianjin, Baoding, Zhengzhou, Qingdao and other cities have also built the tail cargo market. According to the different management modes, they can be roughly divided into three categories: market operation mode, shopping mall operation mode, and operation mode based on warehouse wholesale, brand discount shop and factory shop.

In Hanzheng Street, Wuhan, there are about 1500 small business owners of Hanzheng Street in the clothing and tail cargo market of Dover shopping mall in Hanzheng Street. The sales volume of one year is over 20 million yuan, and the Hankou foreign trade tail cargo market, which has 50 thousand square meters of construction area and more than 7000 berths, has been opened as the largest trading market of the tail goods in Central China.

The advantages of the "tail cargo market" are concentrated on two points. First, the price is cheaper, which is more in line with the purchasing power of the public; two, the variety is complete, which can meet the needs of more people.

Hong Tao, a professor at Beijing Technology and Business University, said that the tail cargo market has made up for the shortage of China's market system and provided an effective solution for the balance of the domestic market, and it is a new round of "upgrading" of the business economy.

Standard development

Quality improves market competitiveness

"I often go to the tail market, because many of the goods here are below 30 yuan, and the original number of some famous brands is about 100 yuan."

Liu Tong, who went to university in Beijing, told reporters that although the price is cheap, he still needs to polish his eyes so as not to buy shoddy fakes.

"The development of the tail cargo market has not yet been fully regulated.

In the eyes of many consumers, the tail cargo market is the image of a mixed crowd, even a cheap and low-grade pronoun.

Huang Guoxiong, a professor at the Business School of Renmin University of China, pointed out that the tail cargo market was everywhere, resulting in many new merchants who were investing in the tail goods in a difficult position due to the lack of stable sources of supply, resulting in quality problems.

"Although the foreground of clothing tail cargo market is considerable, it is not so easy to enter a tail stock market. The biggest bottleneck is the supply of goods information."

Liang Jiliang, general manager of Tian Lan Tian market, believes that for the tail traders, the best quality and low price information is the key to making money.

In addition, the tail cargo is mainly the remaining goods after the original documents, and the stock overstock in the past. It is unavoidable that the quality is more or less a problem. Therefore, it is especially important for the sales enterprises to control the quality.

In order to promote the orderly development of the market, the Ministry of Commerce issued the "technical specification for the management of the tail goods market", which has been formally implemented in July 1, 2009.

The "specification" not only clarified the concept of tail cargo and tail cargo market, but also formulated three standards of operating environment, facilities and equipment, and management, and put forward strict quality requirements.

The "standard" suggests that the tail cargo market should maintain a certain space distance from the similar goods market, and implement a quality audit access system for the tail stock, and implement a market retreat system for the unqualified tail of quality and safety.

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"Playing the role of" norms "is mainly through the market management, and the management departments of various tail cargo markets can regulate and guide the behavior of merchants according to the" norms ".

Hong Tao believes that quality is the life of the tail cargo market. Although this specification is only the nature recommended by the industry, it provides a legally recognized standard and basis for the management of the tail cargo market.

"In order to better standardize the operation, Tian Lan Tian Wei cargo market unified business hours, and the implementation of a price limit management system, refused to enter the non tail traders."

Ceng Qunhai said that the tail cargo market does not sell the tail cargo will lead to a vicious circle, the share of non tail cargo will be too large, which will lead to the overall price increase, thereby reducing the competitiveness of the market.

Innovation and upgrading

Create a "big network" of goods circulation

Starting from the market of Tian Lan Tian tail cargo, it took four years to develop. Many tail cargo markets maintained vigorous vitality, and there were many unsustainable market for tail goods. Taking Beijing as an example, seven or eight markets such as the Kowloon HSI Chuan tail market were closed down.

However, according to Liang Jiliang estimates, from July 2008 to July 2009, the sales volume of eight large tail cargo markets in Beijing, such as Tian Lan Tian, Tian Hui, Tian Tong, Huilongguan tail cargo Taobao city and so on, exceeded 3 billion yuan, and there are still more than 10 professional tail cargo markets in Beijing with more than 5000 square meters.

He believes that in the face of such a huge development gap, the tail cargo market has a long way to go.

In fact, according to the technical regulations for the management of tail cargo market, many tail cargo markets have begun to rectify themselves.

On the one hand, measures should be taken to ensure the purity of the market, reduce the number of "honest merchants", and strive to maintain the "tail goods merchants". On the other hand, we should actively explore the pformation of business strategy and strengthen supervision to ensure the quality of the products.

In July 2010, more than 550 merchants were established in Beijing, which made a useful attempt to further standardize the operation of the tail cargo market.

At present, the domestic goods are mainly concentrated in the southeastern coastal areas such as Guangdong and Fujian, which are gathered by garment manufacturers. The main demand of the tail cargo is distributed in the central, northern and western regions of China. The club of the tail cargo merchants form a circulation network through members, directly connecting the above two supply and demand parties, thus facilitating the circulation of goods in the north and south.

In order to help members to find information on the source of goods and create a new platform for the development of the tail cargo industry, the tail Cargo Alliance club has signed a docking agreement with the more than 1000 garment manufacturers in the country and the large tail cargo wholesale market in Guangdong and Fujian. The members can not only share the information of goods supplied by these large suppliers, but also have the price advantage in sourcing.

The development of the tail cargo market is still in the golden period.

Hong Tao pointed out that with the change of consumer demand, the life cycle of products is shrinking, and there will be plenty of tail cargo in the market.

In addition, a mature normative market must be supported by a sound industrial chain. With the help of the establishment of the club of the tail cargo Merchants Union, the information center and tail cargo distributing center will be formed to gather and spread the sources of goods and tourists, so as to bring into play the scale benefit.

"Of course, logistics, information pmission speed, financing channels and infrastructure construction are also factors that affect the healthy development of the tail cargo market."

Liao Han said, from the long-term development perspective, the tail cargo market still needs to think about how to innovate and upgrade.

It is understood that the professionals in the tail cargo market are also considering the establishment of Specialized Committee for the tail cargo industry. Specialized Committee will gather experts, scholars, business managers and merchants in the tail cargo industry to discuss and solve various problems, and constantly revise and improve the industry standards.