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Xi'An Convenes CBA2011 Q1Q2 New Product Conference

2010/9/7 11:55:00 146

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In September 3rd, new year CBA2011 Q1Q2, entitled "change, challenge new heights"

Release conference

In the ancient capital of China, Xi'an Qujiang International Convention and Exhibition Center was held ceremoniously. Xue Yunfei, general manager of Beijing basketball development center of China Basketball Association, Ma Jie, director of event operation and business promotion department of Beijing middle basketball sports development center, was present at the scene guidance, and the Chinese men's basketball coach, Deng Hua De, who led the team in 2010 World Basketball Championships, also sent congratulations.

President Guo Hui (China) Co., Ltd.

Ding Guo Si

deliver an opening address

In this press conference, the series of CBA logo products with basketball as the core is a heavy color.

In September 3rd, new models were released on display.

CBA

In 2011, there were three series of Q1Q2 pre competition training, competition sports and post match life products. And the professional basketball boots of Challenger I generation were set up with the new sports technology.

It is understood that the development of Q1Q2 new products in CBA2011 has clearly set up the idea of promoting sales of other categories by basketball, and is a wonderful change in the development strategy of CBA's "new ten years".

Lin Jinzhang, vice president of Guo Hui (China) Co., Ltd.

The CBA Pavilion at this conference is designed with great interest.

The atmosphere of the conference has echoed the course of Chinese basketball development and CBA brand development, and the display of beautiful technology products.

According to the staff, the central Pavilion is designed around the brand new strategy of CBA.

The four faced product exhibition hall is constructed in accordance with the three major series of pre competition training, "competition in sports" and "post match life", and the planning of licensed commodities. On the one hand, it embodies the marking product system of CBA's "full range of life oriented sports equipment with basketball as its core"; echoing the central exhibition area, on the other hand, it further interprets the brand connotation of CBA.

CBA brand exhibition area

Mr. Ding Guo, President of CBA brand operation Shang Guohui (China) Co., said in a speech at the conference that since the commercial operation of logo products began in 2001, the basic frame of the CBA logo product operation industry has been completely constructed. CBA

And put forward the concept of strategic development of CBA in the new ten years facing the era of Chinese basketball industrialization. Through the three steps of industrial upgrading, industrial depth and industrial extension, the strategic planning and deployment of two main parts, namely, the construction of the scale of product operation based on CBA marking product operation and the construction of industrial norms based on CBA, will realize the vision of "developing CBA into a respectable and high value-added Chinese leading sports brand".

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CBA2011 Q1Q2 new conference show

The brand new operation strategy put forward by CBA has not only built up the industry supply chain system, but also built up a healthy foundation for the brand operation industry. In the spirit of keeping pace with the times, it has opened up the way for the development of China's sporting goods from the perspective of industrial operation.

Under the current situation of excessive saturation and homogenization of sports goods market, it has great inspiration for the development of Chinese local sporting goods enterprises.