Net Sheng Business Treasure Cooperation With Zhejiang Provincial Government &Nbsp; Township Set Up Online Portal

Tencent and Sohu joined the ranks of group buying wars, making the already fierce competition for group buying become more and more intense.

Group buying

Recently, this situation is common. From the previous micro-blog to the current group buying, the lack of innovative crocodiles has always been successful in the new mode of grass root trial, and has been able to gain market share by duplicating the strong body into the field.

In addition, after fifteen years of construction of the Internet in China, the original resources of the market have been completely destroyed by predators.

Is there still a spark of vitality for the third generation of entrepreneurs in the Internet? How can they find breakthroughs in the industry of giants?

The fulcrum of innovation

In the grassroots forum of the Internet Conference, Zhou Hong once told the grassroots entrepreneurs that Internet entrepreneurs, no matter how ambitious, must start from a point, that is, entrepreneurs should make a real product or service that can touch people's hearts.

He said: "we have been talking about Kaixin net. In fact, it is a word that they have made a free game for everyone, and this point is consistent with the needs of the masses."

The user may want to take advantage of the gap between work, dig mines, secretly food, is such a meeting the needs of users, completely touched the hearts of users.

This is the success of Kaixin.

Zhou Hong attributed this approach to "micro innovation".

"I think micro innovation is a very important way to make product innovation in the future."

At present, China is moving towards network life, so there will be more and more opportunities for the market.

For small entrepreneurs, subversive change of the existing pattern is not realistic. Micro innovation is a relatively easy entry point.

Minimally invasive new must be user centered, constantly looking for users' points, and continuously seeking users' needs.

In the past generation, Tencent started with an instant messaging tool, QQ, and Alibaba took a ride on B2C. With its core technology and hyperlink analysis, Baidu won 74.88% of China's search market, far higher than Google's 13.54% (from the November 9, 2009 CNNIC data). NetEase has always been invincible by free mailboxes, selling books and selling electronic products.

Almost every giant started at a point.

Insiders say that at the very beginning, they want to be bigger and better.

Five directions of grassroots Entrepreneurship

Mobile Internet

Not long ago, Li Kaifu revealed to the outside world that 7 of his 9 projects currently invested in innovation were mobile Internet.

It can be said that the era of mobile Internet has arrived.

Insiders agree that the third generation of Internet is the era of mobile Internet.

The promotion of 3G technology, coupled with the issuance of 3G licences and the sharp reduction in mobile Internet access charges, have made the mobile Internet population soar.

According to the CNNIC report, as of the end of June this year, the number of mobile phone users in China has reached 277 million, accounting for 34.4% of the 805 million mobile phone users.

Lei Jun believes that within three years, users of mobile Internet will surpass users of computer Internet access, and the scale of mobile Internet business will exceed the scale of Internet business in five years.

Although mobile Internet is a gold mine, it does not have no threshold in grass roots.

Internet giants, mobile terminal manufacturers and operators will split one of them.

Insiders say that the fields and projects suitable for grass roots are mobile Internet website construction, mobile phone software and so on. The traditional Internet companies basically push their businesses to mobile terminals, mobile Internet e-commerce, mobile Internet games, mobile Internet WEB2.0, and mobile Internet video. These popular industries have higher thresholds compared with grass roots, but as Zhou Hong said, with a micro innovation point cut, it will be easier to succeed.

For example, copy fixed mode, carry out some minor function renovation and innovation on this, of course, this minimally invasive point should take user needs as the starting point.

In contrast to the growth process of the Internet: Infrastructure -- entertainment and social networking -- advanced applications, the mobile Internet is just in the stage of infrastructure construction, and the next few years will be the time when mobile Internet is in the ascendant.

The grass roots can be ready.

Qian Xiaoqian, deputy director of the Information Office of the State Council, said at the Internet Conference that there will be more than 35% growth of e-commerce in China in the next few years.

Experts say that there is still much room for e-commerce, and the space lies in the refinement, focusing on the refinement of the industry and the refinement of the region.

A website only sells shoes, can do more focused, and give users the experience is more simple, so good fun and Le Tao also occupy a certain share in the B2C market.

At present, B2C has become a classic case of e-commerce in the vertical field. The leading technology and the supremacy of customer experience are the reasons for the success of customers. Of course, e-commerce must be very strong in execution.

No one can or can compete with giants like Alibaba, excellence and Jingdong. Grassroots entrepreneurship can be done in e-commerce, but small functions that some giants have never touched on should be added.

In fact, the group buying network that emerged this year is the integration of e-commerce and WEB2.0.

And beauty is a WEB2.0 website that links Taobao to link with e-commerce.

Hair Internet is directly selling online hairdressing products on its comprehensive portal website.

E-commerce has been developing for more than ten years, from payment to logistics, and is becoming more mature. This provides support for the physical implementation of the B2C who focus on doing a certain field.

These payment systems and logistics systems can be used at any time.

Network game

According to CNNIC data, the sales revenue of China's online games market reached 25 billion 620 million in 2009, an increase of 39.4% over that of 2008. In the future, China's online games market will continue to boom, and online websites and platform websites will continue to grow.

However, the senior Internet personage told this reporter that China is seriously lack of top technical talents in research and development, and relies heavily on foreign countries.

Because online games require relatively high technology, so for grass roots, this is really a high threshold industry. If you are geek yourself, then what you need is enough start-up capital.

If you have enough capital, you can hire someone to research and develop.

If you are not good enough, you can also develop games like Q and WEBgame.

If you have no technology, no capital, and a preference for this industry, then you will settle down and accumulate enough knowledge and experience to start your business again.

Third party platform

According to incomplete statistics, the profitability of the Facebook platform is amazing, and the annual income of developers can reach US $100 million.

Apple platform has also created tens of millions of developers.

At present, there are more personnel specializing in R & D applications.

Expert analysis: the advantage of the platform is that there are few start-up funds, no need to rent an office and only a few technical personnel. The huge number of users on the platform makes it possible for a good plug-in to bring together super strong popularity in the short term.

"Happy farm" developed by the "five minutes" team is based on the application of SNS platform. CEO Gao Shan Fei told reporters: "Happy Farm's explosive growth is precisely due to stepping up the new opportunities brought about by the evolution of the domestic open platform industry.

In the future, there will be more exciting applications, better planning cases and development teams, which will promote the development of the whole industry.

However, a fact that can not be ignored is that using platform entrepreneurship is not a good situation.

The grass roots must recognize the difficulties of its existence. The domestic third party developers are developing applications on iPhone and Android, often with language barrier, paying high advertising fees to promote their APP, the inherent culture of the game is not in line with foreign culture and lack of creativity.

At present, only a few development teams in China specialize in doing this business.

It is hard for individuals to stand alone and stand out in hundreds of thousands of applications of App Store.

But the domestic platform innovation is insufficient, the mentality is not open enough, and the market is not fair enough, resulting in the phenomenon that platform enterprises and developers are competing for profits.

The platform environment in China is yet to be built.

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Internet and agriculture

Ding Lei said that if agriculture and the Internet combine, it will show new efficiency.

For example, if Nanjing's Yangcheng Lake crabs combine with the Internet, hairy crabs will achieve network booking, and this way will increase productivity.

60% of the population in China is still a rural population. In order to realize the pformation from an agricultural country to an industrial country, the urban population needs to account for 70% of the total population, and 800 million of the farmers' market is waiting for development. This provides a good opportunity for entrepreneurs.

In fact, some Internet companies have sniffed business opportunities in this emerging market.

Tencent, Baidu and Jinshan have paid close attention to this.

The business has begun to act with the Zhejiang provincial government and set up an online comprehensive portal for the 1/3 townships of Zhejiang Province, namely, "rural China (9191.cn)".

Its e-commerce platform "business treasure" has 4 million registered users at present, which provides great convenience for local farmers, township enterprises and domestic and foreign purchasers.

However, at present, there are widespread problems in rural areas, such as the lag of economic development level, the lack of hardware facilities and the backwardness of Internet access, which seriously restrict the implementation of rural networking.

It may take some time to realize networking in rural areas.

Grass roots also need protection.

Xiao Liu, an entrepreneur in a private house on the upper floor, told the correspondents that the Internet era for the ideal has passed. Today, the market is not patient enough to wait for the grass roots like me to turn the beautiful imagination into reality. Today's market forces the website to make quick profits, otherwise it will be faced with the danger of survival, either trampled to death by an elephant, or crushed by its peers.

In such a harsh environment, entrepreneurship is not enough for those who have no money, no background and no management experience.

Society, should we sit idly by and root out its own roots? No, the reason is self-evident. In the Chinese economy, the masses are the main builders.

Zhu Dachen, President of the Internet Entrepreneur Club, pointed out that the future of China's Internet can not be separated from those entrepreneurs who have passion and dream. It is precisely these struggle and persistence of these grassroots entrepreneurial forces that have created a flourishing situation of China's Internet industry and promoted the Internet economy to become a new engine for China's economic growth.

As a leader in the industry, it is also an entrepreneur. It has the responsibility and obligation to guide the whole industry to care about the survival of grass root entrepreneurial power. Through an open and shared platform, it helps entrepreneurs get out of confusion and confusion and grow into the strength of the development of the Internet industry.

Many people in the industry pointed out that to protect grasslands, it is necessary to create an industry platform through the market - Grassroots Internet entrepreneurship platform, thus forming a healthy Internet ecosystem.

This platform can protect not only every individual in it, but also the healthy competition of the Internet industry.

This platform can provide entrepreneurs with information, tools and communication platforms from training to operation, from growth to financing.

The platform is a pure third party and does not participate in any activities in the station.

All parties can carry out various activities on the basis of their own needs, such as training, lectures, activities and exchange of grass-roots experiences.

VC and grassroots entrepreneurs can really achieve seamless docking, the platform will change the current business information is not concentrated, not open, VC can not invest, volume is not high.

For entrepreneurs, that would be more favorable news.

In the future, as long as you have IDEA, as long as you have practical plans, as long as you are excellent, you will not be buried.

At present, the society has made some useful attempts, such as Li Kaifu's Innovation workshop, Baidu's Internet Entrepreneur Club and some of the media's entrepreneurship competitions.

We expect that such a platform will emerge in the future, and grassroots will be able to realize their entrepreneurial dream with it.

Who dares to conclude that the next Jobs and the next Bill Gate will not appear in China? In this sense, the grass-roots entrepreneurship platform will have more far-reaching social significance and influence.