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August 2010 Shoe Market: Leather Shoes Are Unique.

2010/9/8 14:44:00 100

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September 8th news and August 2010 Shoemaking There are two things that attract people's attention. XTEP , Anta The semi annual report released recently showed that the wholesale price of footwear and clothing had been raised in the first half of the year. Lining It is claimed that the price will be gradually raised to narrow the price gap with the international first-line brand. The explanation for the collective price increases of local sports brands is also basically the same: the increase in labor and raw material costs in the first half of this year is the main reason for raising prices. And raising prices is not a panacea for relieving cost pressures. At present, we will also take a wait-and-see attitude.

The other thing is that Wenzhou shoes are coming again in Spain. The Spanish government has issued a new policy regulation for imported shoes, which is considered to be a heavy penalty when imported. Although this policy is not specifically aimed at Wenzhou shoes, Wenzhou shoes are actually affected by this policy in the market because of the over 60% of the market share of the Wenzhou shoes. Several well-known Wenzhou shoe enterprises have withdrawn from the Spanish market last month, which made us sweat a lot for Wenzhou shoes.

Analysis of popular search keywords in shoemaking market in August 2010

August 2010 shoemaking market Popular search keywords

Leather shoes lead the whole rankings. At present, China's leather shoes manufacturing enterprises are numerous, ranging in size, and some of them are homogenized. After a long period of market competition, a large number of large brand enterprises occupy the national market, some medium-sized enterprises occupy the regional market, and a large number of small businesses complement the competition pattern. Among them, BELLE, Daphne, AOKANG, red dragonfly, Kangnai, Saturday and other large shoe enterprises cover the whole country.

The status of casual shoes is relatively stable. As a footwear that can be worn all year round and has a large number of young consumers, casual shoes have always been sold.

It is noteworthy that sneakers dropped from the top of the table to fourth. The main reason is that the upsurge of the world cup has faded, and the Asian Games to be held in Guangzhou has become the highlight of many sports shoe enterprises' "sports marketing". As we all know, the Asian Games is a sports feast in Asia, which is undoubtedly a huge business opportunity for every sports brand. Or after the Olympic Games in Beijing and World Expo in Shanghai, there is another feast for the whole Chinese sports industry to continue to grow. The Asian Games, a lot of sports brand is a step ahead of this opportunity to seize, this greatly accelerated the growth momentum of its own brand, and laid the foundation for further expansion of the brand and occupy more market share. We will wait and see what their "achievements" will be. {page_break}

Overall analysis of footwear market in August 2010

August 2010 shoe market overall purchase information

Finished products still occupy the most part of the country, the proportion has reached 67%, compared with the previous month, little change, it is estimated that the purchase of finished shoes will continue for a period of time. Shoemaking materials increased slightly, up 2 points compared with last month. Compared with the previous month, other shoe making equipment, hardware accessories and shoe material chemicals have not changed much, and the shoe market as a whole is looking for more stable products.

Purchase analysis of finished shoes in August 2010

Purchase information for finished shoes in August 2010

From the chart, we can see that there is little difference in the purchase information of all kinds of finished shoes. Casual shoes keep on keeping good posture. They are the best products to be purchased. The steady purchase of casual shoes also confirms the preference of the consumer market in the first quarter. Casual shoes occupy a large share of the market. Professional sports shoes such as running shoes and basketball shoes will be in a more awkward position.

The weather in August has gradually cooled, so the share of sandals and cloth shoes has dropped slightly. In addition, because of the environmental protection and low carbon characteristics of cloth shoes, it will be more and more popular.

Purchase of shoe materials in August 2010

Purchase information for footwear materials in August 2010

Leather shoes accounted for 38% of the purchase data from shoe purchase materials in August 2010, which confirms the rebound of leather shoes market. Other shoe accessories immediately followed, occupying a 21% share. The share of rubber soles and EVA soles changed little, and the share of synthetic leather decreased slightly, occupying only 10% of the share. {page_break}

2010 shoe making equipment (shoe machine) market

Purchase information for shoe making equipment August 2010

Data show that the share of shoemaking machinery and polishing machine has reached 44% and 42% respectively. With the gradual revival of foreign trade, many local shoe factories and shoe factories have further expanded their production lines. Correspondingly, the demand for all kinds of shoemaking machines has gradually increased. At the same time, a large number of coastal shoe enterprises have gradually moved to some of the lower production areas in the west, which has led to the development of footwear industry in these areas.

Analysis of hardware accessories August 2010

Hardware accessories August 2010

From the table, we can see that the share of shoe buckle and insole is relatively large, reaching 42% and 30% respectively, shoes and shoes also account for 21%, and shoelaces are 7%.

Analysis of shoe material chemical purchase in August 2010

Shoe material August 2010 chemical purchase information

Data show that shoe wax occupies 66% of the share, 15% of synthetic adhesive, 7% of hot melt adhesive and shoe milk, and 5% of brightener.

Conclusion:

With the recovery of the global economy, the price recovery of raw materials is inevitable. However, most shoe enterprises lack the ability to judge the price trend of raw materials, so it is difficult to grasp the inventory cycle and inventory level of raw materials. Therefore, shoe enterprises must work hard in the construction of market channels, solve the problem of "selling what products, developing channels for what?" At the same time, shoe enterprises should collect information from all sides to analyze and come up with a strategy to safeguard the interests of suppliers and middlemen. Only in this way can we seize the opportunity and sustain development.

The shoe industry itself is a "blade profit" industry. The price of raw materials has endangered every shoe enterprise. How can we deal with it? Yu Jinhua, chairman of Wenzhou Jill Da shoes company, said well: "only by deep training of internal strength, tapping potential and increasing efficiency, increasing product value added and optimizing channel construction, can shoe enterprises digest the unfavorable factors of raw material price increase and survive healthily."