Shoe Machine Industry Suffered Supply Difficulties In 2010

In the shoe industry of Dongguan, Emma

What is "supply difficulty"?

From the end of 2009 to the present, with the gradual recovery of the economy after the financial turmoil, the demand for shoe machine equipment industry blowout. This is unexpected for many people. This is quite the opposite of the expected slow growth in the industry. Both the spare parts and the whole machine are all in tight supply.

In the face of a large number of orders, many enterprises get a lot of attention from their orders, to the shortage of capacity, which leads to the difficulty in supplying goods, and then they dare not pick up the orders they are facing.

This is embarrassing and helpless.

What causes such a situation?

The employment problem can not be ignored.

The early financial crisis caused companies to lay off a large number of employees, and the layoffs of individual enterprises even reached 50% to 60%. This did substantially reduce the labor cost of enterprises. But when the market was getting warmer, the shortage of labor directly led to the reduction of production capacity. Therefore, many enterprises began to busy recruiting workers, and the wages of workers in the industry rose by 20% to 30%.

However, even so, many enterprises still lack enough employment, even if they recruit workers, they are not necessarily skilled technicians, because skilled technicians have been very short. The average workers in a company need to grow up to be skilled technicians, and it takes months or even longer, resulting in the real production capacity of shoe factories is hard to recover to the level before the financial crisis.

The capacity decline during the financial crisis.

The financial crisis has made many enterprises conservative and cautious. At that time, a weak market determined that enterprises could only reduce production capacity and gradually digest inventory.

Excessive inventory, in addition to the risk of breaking the business capital chain, and there are no other benefits, 2 years time has long been the inventory of digestion.

After the storm, even if the market has normal production demand, enterprises can not supply in large quantities in the normal production cycle, which directly leads to the difficulty of supply.

The shortage of upstream supply products is a deeper problem.

When the enterprise has sufficient manpower and production capacity, while upstream suppliers can not produce raw materials in time, production is still unable to run.

Take Emma NC technology as an example: this year, the company has received many orders, but the supply enterprises of upstream products are also in short supply. Therefore, many key core components are facing serious shortages: lack of servo motors, lack of control motherboards, lack of imported precision motors, lack of precision screw rods, lack of guideways, lack of imported precision bearings, etc.

When the company orders the Panasonic servomotor, there is a "contract can sign, but not guarantee the delivery date" phenomenon.

The supply of upstream manufacturers is not timely, which seriously affects the production and delivery of the whole plant.

This year, shoe machine industry has many similar situations.

Market demand has been exaggerated.

An enterprise boss has made an analogy: 3 shoe factories simultaneously understand the demand situation to the same agent, because understanding the situation of insufficient supply now, the agents have orders for 30 cutting machines respectively to ensure their own needs. Then, to these 3 shoe machine factories, 90 machines will be produced, and the market demand will be enlarged 3 times.

Individual agents will even order 90 units in each enterprise to fully guarantee their own needs, so that the market demand bubble, and enterprises are troubled by this nihility bubble.

In addition, the normal production of shoe machine has a certain period. Before this cycle is completed, it will be difficult to supply goods.

As the saying goes, too much is enough, and overheated market demand is hidden in crisis.

In the shoe machine equipment industry, after-sales service has become a very important part, because this directly determines the development and reputation of the enterprise, too many products are out of the factory, but the corresponding after-sales service can not keep up with it, which has become the unspeakable pain of many enterprises nowadays.

In the face of similar situation, more enterprises hope that the development of the industry will be more stable in the second half of the year, so that the market can help itself avoid some risks and enable enterprises to operate in a good market atmosphere.

In the face of changing market, enterprises must take a rational view, treat them strictly and plan in the long run.

From the point of view of the world, we should be conservative but not cowardly, courageous but not blind, and believe that only in this way can we fight against the sky of our own in the big waves of the market.