Luo Meng Brand Spring And Summer Products Ordering Will Be Held On 8 Th.

In September 8th, Fenghua's new fashion landmark — —

Weihai International Commercial Affairs Building ushered in more than a thousand businessmen, "fashion navigator, innovation and upgrading" — — Luo Meng brand two launch strategy release and 2011 spring and summer products.

Held here.

The Luo Meng group is brand new.

The new terminal image and brand new marketing mode show their changes and upgrading, and have also launched a new grand blueprint for the five year development strategy of the Luo Meng group.

As the first order meeting after the pformation of Luo Meng fashion, this release is designed to announce the background, purpose and significance of Luo Meng's innovation and change in the new competitive environment, and release the new products of the 2011 spring and summer new products. At the same time, it explains the new marketing strategy for many new and old partners, and completes the sample ordering in different regions.

During the 2011 spring and summer products ordering conference, Luo Meng showed six new changes in all aspects:

First of all, the target of Luo Meng is "the first Chinese fashion brand of 26 to 45 year old consumer group" and the strategic plan of "Chinese style fast fashion" in the internal business mode.

Throughout the clothing industry, a lot of "fast fashion" brands have launched a series of "fast tornado". For this reason, Luo Meng clearly realized that fast fashion can not be taken as a doctrine, but rather to take the essence and combine the needs of the Chinese market and create a "Chinese style fast fashion" with the characteristics of Luo Meng.

Second, combined with the inheritance of Luo Meng's brand gene and fist product suit, we launch and improve the "Luo Meng fashion business Label" series products, and do all the display and ordering according to the store's plan and combination collocation.

Third, in accordance with the new image and decoration standards, the flagship stores, standard shops, community / College stores, shopping malls, mini stores, "five big shop" exhibition halls and ordering areas will be set up, and the "model rooms" of these five stores will be displayed in a completely new way during the ordering period.

Fourth, based on the full implementation of the "quick opening shop" and "occupy the national advantage channel resources" market strategy, the "quick distribution mode" has been put forward, and the slogan of "100% exchange and no risk management" has been put forward, so that the franchisee can concentrate more efforts on channel construction after the inventory pressure is reduced, so as to avoid "joining orphans" and "operating isolated islands".

Fifth, under the "fast fashion" strategic positioning, the online order module can change the traditional order ordering mode through the "3+9" mode of the annual order plan, which improves the efficiency, accuracy and effectiveness.

The software system of the network fitting room will also enter the practical stage during the order meeting. After the order meeting, Luo Meng will launch new products every week and every month on the software platform. After distributing the product mix, the retailers can place the order, so as to achieve "new goods in a short time".

Sixth, the new use of the Roman headquarters base in Fenghua, represented by the completion of the Luo Meng Weihai International Commercial Affairs Building, declares that the 9010 strategy will be implemented in the future. (about 90% will focus on product R & D and innovation marketing, while 10% will focus on traditional production management.

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Sheng Jingsheng, chairman of Luo Meng group, pointed out in his speech that "innovation and change" is the core idea to guide the upgrading of Luo Meng's brand and the leaping development of enterprises.

"Practice tells us that today's advantages will be replaced by the trend of tomorrow.

In the 25 years of the development of Luo Meng, every stage has a brilliant chapter of breaking through itself, innovating actively, catching the general trend of social development, and taking advantage of the trend.

Sheng Jingsheng stressed that under the guidance of the principle of "not against fashion and against science", the goal of "two take-off" of Luo Meng is to become faster and two to become more fashionable.

In view of the "Chinese style fast fashion" and the rapid distribution mode, the new and old franchisees have expressed great interest. They not only ask and record Romano's new marketing policy, but also visit the "five model stores", and experience the "fashion snack" cooked by romont after the unified decoration standard.

They have full confidence in the prospect of Luo Meng's pformation, and think that in the past two years, the rapid development of the Luo Meng group is as strong as that of the Roman Weihai International Commercial Affairs Building. The task of change may be arduous, but the future is bright.

A mission will have a goal, a goal will be a driving force, a driving force will have a future.

Jiang Chunbo, head of Southern China region of Luo Meng group, said that in the future, the star of Luo Meng will shine even brightly in the Chinese clothing industry and even the world garment industry.

The success of the order meeting not only opened the preface to the "five Trilogy" of the Rome group to the international first-class garment enterprise group, but also the starting point and symbol of the brand upgrading strategy of the "two take-off" of the Rome group.

The "Chinese style fast fashion" with its own characteristics is not only an innovation of operation level, but also an innovation in thinking and Transcendence in practice.

This "localization" mode of operation according to the international "game rule" thinking has more practical significance and popularization for Chinese garment enterprises.