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Ningxia Supports &Nbsp Development Of Cashmere Industry, And Builds "International Boutique Cashmere Capital".

2010/9/10 12:00:00 45

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A few days ago, China International with "Rong Rong" as its theme.

Cashmere

The costume design competition was held in Lingwu City, Ningxia. The design works from home and abroad are full of fashion and creativity, showing the elegance, softness and value of cashmere.

Before the design competition, Lingwu City and Japan, Italy and other countries totaled 3 billion yuan 12 cashmere cooperation project formally signed.

From relevant departments in the Ningxia Hui Autonomous Region, in recent years, Ningxia has taken positive measures to boost the development of cashmere industry.

First of all, we should increase financial support for cashmere industry, innovate the way of capital investment, and promote the deep development of cashmere industry.

Second, we should implement the strategy of "going global" by taking advantage of its resources and product advantages.

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Some cashmere enterprises in the UK have developed the Lingwu cashmere market.

At present, 44% of the world's cashmere velvet, 58% of plush and 65% of China's velvet and 15% of cashmere yarn come from Lingwu, Ningxia, so that Lingwu City has become an important cashmere distribution center and cashmere products processing base.

In order to improve the industrial chain and increase the added value of products, Lingwu City has gradually changed from initial processing to intensive processing, from primary products to high-end products, from OEM products to independent brands, from loose operations to industrial clusters.

After years of efforts, the cashmere industry in Lingwu City has strong international influence, forming a production and processing chain integrating cashmere combing, velvet, spinning, sweater and fabric. It has won the reputation of "Cashmere world in China and boutique cashmere in Lingwu".

It is understood that Lingwu City has reached 43 cashmere enterprises, forming a bank of China, Jiayuan,

Rongchang

Three Cashmere Group Company, the introduction of the world's advanced Italy, Japan spinning production line 20, German Stoll company computer horizontal machine 400, and the UK and Switzerland color matching equipment.

In addition, some enterprises have achieved technological breakthroughs in the design of cashmere combing equipment, the production technology of cashmere sweaters, and the dyeing of cashmere.

Lingwu mayor Chen Shuhui said that Lingwu cashmere industry started from the acquisition and trafficking of cashmere. For a long time, the brand advantage of the product is not obvious.

In recent years, Lingwu cashmere enterprises began to implement the strategy of "going out" and bought the 100 year old Duncan cotton mill in the United Kingdom, from the OEM production of foreign brands to the international stage. The world famous clothing brands such as Todd, Duncan, Brown Alan and Philo Sophie have been captured by Lingwu.

In addition, enterprises have cultivated a number of independent brands such as "thousand piles of snow", "Cashmere code", "Ling Zhou Xue" and so on, and their product design, production and sales are in line with the international first-class level.