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Clothing Business Opportunities: 90% Middle-Aged And Elderly People Look Forward To Clothing Counters

2010/9/11 17:53:00 93

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According to the survey, the middle-aged and old people pay much attention to their image and do not lose interest in clothing as they grow up with age.

clothing

The quality is very important, and 88.19% of respondents hope that the middle-aged and old people have their own clothes.

brand

11.81% of respondents did not pursue brands.

90.88% of the respondents believe that the clothing counters for middle-aged and elderly people should be set up, and the respondents who do not need to set up counters are 9.12%.

Now there are special designers for children and young people's fashions. According to the changing seasons and the changing trend, new ones are constantly being introduced.

style

market

Children's clothing stores, which are specially designed for the "Little Emperors", are very common. The boutique houses targeted at young and middle-aged people are all in a hurry.

For this, what needs to be improved in the current middle-aged and elderly clothing? 32.56% of the respondents who can not meet the size requirement can be satisfied. 32.56% of the respondents believe that the current middle-aged and elderly clothing is not in line with their fashion demand, and the respondents who think the price is too high is 32.56%. 2.32% of the respondents believe that the clothing stores of the middle-aged and the elderly are not popular enough, and the store is too far away from home.

If clothing companies want to cater to the preferences of middle-aged and old consumers and provide marketable clothing for middle-aged and elderly people, they may be able to improve from the above aspects.

When choosing the clothing for middle-aged and elderly people, what are the key factors they consider? The price is 20.44%, the style is 19.17%, the fabric is 19.41%, the color is 20.35%, the workmanship is 20.40%, and the brand is 0.23%.

And what special requirements do they have for clothing materials? 22.60% of respondents interviewed for cotton fabrics, 3.35% of respondents preferred chemical fabrics, 7.07% of respondents preferred wool and polyester blended fabrics, 8.19% of all wool fabrics, while 58.79% thought soft and comfortable silk fabrics were their "dishes".

What about their preferences? 81.30% of respondents like dark colors, 17.95% of respondents prefer light colors, and 0.75% of respondents like bright colors.

In view of this, the middle-aged and old people still want their appearance to be mature and steady. Therefore, when it comes to their preference for style, the dignified and traditional style is the first choice for the respondents.

And what is their acceptable clothing price? The respondents who accept the clothing price at 50-100 yuan account for 6.14%, 101-300 of the respondents are 68.37% of the acceptable range, 13.02% of the respondents can accept the price range of 301-600 yuan, and the 601-1000 yuan price range is 12.47% of the respondents who can afford it.

Of the 20386 respondents, men accounted for 41.58% and women accounted for 58.42%.