"Crocodile" Is Three Points &Nbsp In The World.

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French crocodile (LACOSTE) was founded in 1933 by ReneLacoste, the world-famous tennis player and nicknamed "crocodile", but it is the three most late entry into the domestic market.

The brand belongs to French lacoste shirt Co., Ltd.

At the beginning, LACOSTE mainly produced ReneLacoste's knitted shirts with crocodile logo designed by ourselves.

Since 1970s, the "crocodile" shirt has become the main style of the middle class wardrobe in the United States, the same as tennis shirt and polo shirt, become a status symbol.

Today, the French crocodile has become a comprehensive clothing for sale of clothing, shoes, perfume, leather products, watches, glasses and so on. The most famous symbol of the Brand Company is its green crocodile pattern. This "crocodile" has a strong head on its right side, and its mouth opens and shows sharp teeth.

CARTELO, "Singapore."

Hongkong crocodile (the formal name is "crocodile shirt", the English name is "CROCODILE"). In:1952, the Chinese Chen family used the crocodile as the brand, and the trademark registration authority was owned by the Chen family.

Later, it was named "crocodile shirt", which became a "shirt" because of the production of shirts and shirts from the mid 50s to the mid 80s.

Later, because the company's shares were publicly listed in Hongkong, Hongkong's right of registration was pferred to Hongkong crocodile Company Limited.

In 1986, because of his old age and his son's reluctance to engage in the clothing industry, Dr. Chen Jun sold the Hongkong crocodile shirt company limited to 1 billion 320 million Hong Kong dollars to Mr. Lim Por-yen's Li Xin group.

In 1987, the crocodile shirt brand began to enter the apparel and leather goods market in mainland China, becoming the first "crocodile" to enter the domestic market, and successfully established the brand name of the alligator brand in the minds of consumers.

In this way, they are not only innocent but also well founded.

But when the world is so big, it is time for enemies to be right.

Once "swimming together", we must face the question of who is really and who is not.

Through investigation, reporters found that the three crocodiles in China's legal status is not easy, or even hardships.

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Singapore crocodile VS Hongkong crocodile: for many years, this is the same root.

In any case, Singapore crocodile and Hongkong crocodile are inseparable.

In a brief introduction to the past, we believe that careful readers should have discovered the subtle relationship between the two.

That's right. The founder of Singapore crocodile Chen Xianjin and Chen Jun, the founder of Hongkong crocodile, are brothers.

In the 40s of last century, Chen brothers founded the crocodile brand in Singapore. After the family turmoil and market operation, the five brothers also agreed to register the crocodile trade mark (Singapore Cartier Le crocodile) in the area of agreement, and do their own business.

In 1955, Chen brothers separated, Chen Xianjin developed in Singapore and Malaysia, and Chen Jun was in charge of Hongkong.

In order to further develop the Hongkong market, Chen Jun set up crocodile Co., Ltd. in Hongkong in 1961 to pave the way for its future listing, and the Hongkong crocodile trademark was pferred to the crocodile company.

By 1987, Mr. Chen Jun pferred the shares of the crocodile company he controlled to the Li Xin group of Hongkong. Since then, the brand of crocodile and crocodile has been separated from the Chen family.

Although the two companies no longer have anything to do with them legally and ethically, they always come down in one continuous line. In the future management and competition, they seldom have any positive conflicts, and they are safe in the same field.

French crocodile VS Hongkong crocodile: friend and friend shake hands finally.

The French crocodile was founded in 1933. The Singapore crocodile was founded in 1947. But because of its development in Europe and the development in Asia, the two sides may not know each other's existence for quite some time.

However, one mountain can not tolerate two tigers, the same pool can not accommodate three crocodiles.

In 1970s, when the French crocodile company sold its products in Hongkong, it was discovered that the crocodile company registered a trademark of the left crocodile crocodile in 50s.

The two sides fought for 8 years in Hongkong, and later shook hands in 1980.

It was also during this year that the French crocodile company registered the exclusive right to trademark in China and signed a mediation agreement with the Hongkong crocodile shirt: the Hongkong crocodile promised not to register similar confusing crocodile trademarks in other areas outside Hongkong.

It can be said that this time not only made the two crocodiles reach a settlement, but also contributed to the deep cooperation between the two crocodiles.

Since 1980s, Hongkong Lixin group has been acting exclusively for the sale of French crocodiles in Hongkong.

In Hongkong, they are partners, but in other areas they are rivals, and their relationship is somewhat embarrassed. Their internal interests are also complicated. It is hard for outsiders to speak clearly.

After entering the mainland of China, Hongkong crocodile company successively put forward many crocodile trademark applications. In 1986, they were allowed to register "crocodile", "CROCODILE" and crocodile pattern trademarks in mainland China.

Although the Hongkong crocodile company believes that the difference between these crocodile pattern trademarks and the French alligator brand is obvious, it does not constitute confusion and does not violate the previous commitments of the two sides. However, the behavior of the Hongkong crocodile shirt still causes the dissatisfaction of the French crocodile.

Twenty years later, two crocodiles went on.

The French crocodile reported the Hongkong crocodile shirt to the Beijing high court in April 2000.

After four years of verbal battle, in October 2003, in the court of the higher people's Court of Beijing, the leaders of the two crocodile brands once again shook hands.

In this way, it not only declared that the trademark lawsuit that had been fought for 4 years ended with a period of reconciliation, but also made the two alligator brands of France and Hongkong establish their legal status in the mainland market at the same time, and became the symbol of the authoritative crocodile brand.

According to the settlement agreement, Hongkong crocodile Co., Ltd. recognized the exclusive right of the crocodile graphic trademark of the crocodile company of France in 1980, and agreed to no longer use the original crocodile graphic trademark (crocodile and CROCODILE) trademark after March 21, 2006.

The French side also solemnly promised no interference in the registration of new trademarks used by Hongkong crocodile company in the future.

French crocodile VS Singapore crocodile: fighting for many years

After this reconciliation between the French crocodile and the Hongkong crocodile, they joined forces to target the other crocodile brands suspected of infringement.

Naturally, Singapore crocodiles, which sell more than 100 million in China, are doomed to death.

On the day before the French crocodile shook hands with the Hongkong crocodile, the French crocodile went to court on the grounds of trademark infringement and unfair competition.

Speaking of the resentment and hatred between the French crocodile and the Singapore crocodile, there are also some origins.

As early as 1971, the Singapore crocodile registered in Japan first filed a lawsuit against the French crocodile registered trademark of crocodile in Japan. After the two sides reconciled, the French crocodile agreed to amend the crocodile graphic trademark.

In 1983, Singapore crocodile grabbed the French crocodile step by step and registered the alligator brand in Singapore and Taiwan.

In the end, the French crocodile made concessions to the Singapore crocodile to pay the trademark licensing fee of 1 million US dollars before they were allowed to sell products with crocodile trademarks in the above-mentioned countries and regions, and also recognized the ownership of the crocodile trademark in Singapore and the crocodiles in the above-mentioned countries and regions.

At this point, the competition between the two sides is not related to the mainland market.

In 1993, the Singapore crocodile began to enter the Chinese market. The French crocodile waited for a long time to wait for a long time.

The Singapore crocodile was opposed by the French crocodile when applying for a trademark to the State Trademark Office.

After a series of rulings and reexamination, the Trademark Office approved and registered three trademarks of Singapore crocodile in 2005.

But the French crocodile did not stop and continue to sue.

In January 2008, the Beijing Higher People's court made a final judgment on the crocodile trademark dispute between the French crocodile and the Singapore crocodile: the registered "crotel plus crocodile diagram" registered by Singapore crocodile is lawful and effective, and is registered.

It took fifteen years for Singaporeans to have legally acquired the "cartel plus crocodile map" trademark after entering the Chinese market in mainland China.