Look At The Future Of Chinese Shoe Enterprises From The "Turning Green" Of Hengda Shoe Industry

September 13th can not be geomantic turns, for nature and climate, perhaps the earth has lost patience.

Nowadays, the pace of Chinese shoe enterprises' innovation of "green products" is quickening, and they want to borrow this field.

Long term follow-up studies show that, on the way of creating "green companies" and "green brands", Qingdao Hengda Group, a prophet, first went to the "green company" pformation in a few years ago.

Gene green

At any time, the shoe companies compete for the brand, but the brand contains different contents in different periods.

From the perspective of the history and trend of shoe enterprises, hard power has always been a key part of enterprises' heavy competition. As a result, the financial crisis and the EU's trade barriers to China's footwear industry make Chinese shoe enterprises understand overnight that soft power is the cornerstone of enterprises and products. If hard power achieves the product's body, soft power will give the product the soul and spirit.

Nike, the world's first sports shoe brand, is respected and loved by consumers. Its brilliant achievements are the first cause of success in addition to its well managed management and the importance of corporate social responsibility.

MarkParker, President and chief executive of Nike, once said that Nike regards corporate responsibility as a multinational company in a sense, playing an equally important role with the sovereign state, which is a catalyst for development and innovation.

In terms of corporate social responsibility, Hengda and Nike share the same spirit.

Under the worsening global climate, Wang Jiwan, chairman of Hengda Group, has said that the leather industry is a traditional energy consuming industry. Under the low carbon economy, we are duty bound to take the responsibility of developing low-carbon economy and promote the development of low-carbon society.

Wang Jiwan's words are by no means a slogan.

He has deep feelings for the energy of the soft power of the enterprise.

Under the low carbon economy, Hengda chose to demonstrate its corporate social responsibility to enhance its soft power.

Design and R & D links are the basic link of manufacturing enterprises, the starting point of product positioning, and the genes for the growth of enterprises and brands.

In terms of due diligence social responsibility, Hengda gives the product "green" from design and research links, which lays a solid foundation for all links to become "green" in the future.

With the strong independent innovation capability, Hengda developed the technological achievements of "leather seamless bonding technology", "waterproof and breathable shoe making technology" and "digital shoemaking technology", so that Hengda can promote the leather industry's social resources conservation and environmental protection while providing green environmental protection products and services.

Gene and strategy turn green is the key. In Wang Jiwan's view, this is better than words.

Green management

The essence of green management is harmony. It is the resonance from the heart to the heart.

Inamori Kazuo, who has successfully set up two of the world's top 500 companies, believes that leaders and managers must first satisfy two aspects of happiness of their employees and their minds. Only when I think of them can they compete with me.

Peter Dulac, a management guru, has also pointed out that the ideal working environment should be empowered to empower employees, avoid unnecessary supervision, employees know what their expectations are, and how the company can assess their work.

Japan's TOYOTA automobile was once very popular because its invisible and tangible "5S" management, and once triggered the upsurge of TOYOTA management mode.

In essence, the TOYOTA management mode is to create a happy working environment for employees, so that employees can achieve product standardization in happy work.

If TOYOTA employees' happy work has made TOYOTA brand, the same harmony of Hengda Group has made Hengda green products.

Behind the "green" products of Hengda products, there is a green management system of enterprises.

Wang Jiwan agrees with the statement that "first-class enterprises do standards". Hengda's three management systems, ERP systems and automatic assembly line operations have also been rigidly standardized and streamlined, while management's flexible, flexible and innovative elements have made the management of Hengda green.

Rigid and flexible combination of "inside and outside" green management mode has become a major feature of Hengda management.

Wang Jiwan has a deep love for his employees. He once said, "the biggest responsibility of enterprises is first to care for employees".

On the starting point of caring employees for management, Hengda focuses on creating a caring atmosphere of family, adopting "staff self-management" and "independent innovation mechanism" and other measures. It regards employees as the children of their own enterprises, so that employees feel the sense of belonging and sense of belonging in the enterprise, enhance their sense of ownership, and achieve full staff management.

The staff management of Hengda is democratized, and the management of board of directors is also democratized.

Wang Jiwan believes that when the company grows up to a certain stage, the company will no longer belong to any individual, nor belong to the board of directors, nor belong to the entire staff of the company, but belong to the whole society.

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Green industrial chain

Gene first green and management green tend to represent the inner green of enterprises, which is not the ultimate pursuit of Hengda.

As a private shoe enterprise that is brave enough to shoulder social responsibility, Hengda is also creating green and harmonious external whole industry chain while turning green inside.

In Wang Jiwan's view, green is not only the presentation of products, but also a process, from purchasing to manufacturing to selling and interlocking, and the key words in the process are low carbon, environmental protection and health.

The low carbon process of Hengda includes two aspects. On the one hand, we should develop low carbon shoe making raw materials, including environment-friendly, pollution-free, decomposable and recyclable materials. On the other hand, we will use low carbon shoemaking technology to improve efficiency and material utilization, and achieve green environmental protection.

In order to build a green industrial chain, Hengda invested a large amount of funds every year to support a strong R & D platform, and launched the "product efficient, conservation oriented production" and "fast marketing mode", etc., so that Hengda's collaborators and stakeholders became green executors, beneficiaries and disseminators.

In the process of building the whole industrial chain, Hengda's green low carbon embodies harmony with nature, which is quite similar to Lao Tzu's way of life.

Laozi believed that man's law, earth, law, nature, law and Taoism were natural, meaning that "man should obey nature as the highest law".

Wang Jiwan has repeatedly said that not only should people conform to nature as the highest law, but also as a citizen of the society, it should conform to the highest law of nature, especially shoes enterprises with resource demand.

Recently, Qingdao Hengda Group has released China's first "Convention on environmental responsibility of China leather industry", becoming the first leather enterprise in China to sign the environmental responsibility Convention and launch the "green" initiative.

The leader of China Leather Association said that the green road of Hengda has taken a big step forward.

Under the low carbon trend, shoe manufacturers are seeking pformation, giving green to products and services in order to make the brand permanent.

This is an indisputable fact.

CCTV's "green space" launched "if the temperature rises six degrees" has shocked many people's hearts, everyone's soul is calling for green, and the earth is calling for green. However, there is little action for finding the right location, holding the door of the era, advocating green and building green enterprises from the heart, and short-term interests in some enterprises seem more practical and reliable than the "green concept". However, in my view, the disregard for nature and the environment, and the growth of killing the goose that lays the golden eggs, is ignoring the bitter fruits that these enterprises are suffering from stagnation, atrophy and retrogression.

Perhaps there is nothing surprising about Hengda, but relying on corporate culture to build up a big green family, adopting technological innovation to lead enterprises to take a "low-carbon" and "energy saving" sustainable development way, and create a harmonious industrial chain by respecting the natural and awe of the environment, but this is enough to enable Hengda to deal with the financial crisis, trade barriers and labor shortage, and also to make Hengda brand durable and sustainable.

Frequent earthquakes, persistent droughts, and torrential rains... Since 2010, the global "extreme anomaly" climate shows that the earth is expressing to mankind that it can no longer afford our destruction of nature.

As a resource demanding industry, it is imminent to recover the earth and care for the earth by obtaining a large amount of industrial scale from the earth.

"Green" is the best return to the earth. The leader of the prophet Hengda uses the corporate culture, the harmonious management, the green company and the green brand created by technological innovation, is practicing the reward responsibility in action, and also leads the way for the sustainable development of shoe enterprises.

Their experience accumulated on the green road may not be duplicated, but it can be a profound inspiration for China's shoe enterprises.

Building a business ecological civilization is the trend of the development of enterprises in the future. Whether it is the green environmental protection of products and services, the harmony of value chain symbiosis and prosperity, or the brand turning green, all these will profoundly affect the business value and survival time of Chinese enterprises.

To win the respect of the global market and to explore the road of low carbon development, the Chinese footwear industry should also complete the evolution and pformation of green business civilization as soon as possible, respect the objective laws, harmony with nature and harmony with society, from making products to doing business to doing things, making green choices, leaving green footprints and creating green brands.