AOKANG Won The 2009-2010 China TV Marketing Case Award.

2010/9/14 9:07:00 52

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Chinese TV Marketing

Recently, in the shoe market, there are many

Shoe enterprises

Try to test the water film and television marketing.

As early as before, the shoe enterprise, del Hui, gave the first love to China's first social ethics drama "very 90" after 90's growth. Before long, there was Voight group's love to sponsor China's first youth inspirational masterpiece "sunflower in the wheat field". As for shoe companies, AOKANG, of course, was not too ready to be outdone.

In recent years, AOKANG has begun to innovate advertising and brand marketing mode, taking the lead in cooperation with Hunan satellite TV and Zhejiang satellite TV's self timer play, putting AOKANG shoes brand into the plot and interactive section of the drama, creating the first step of the shoe brand TV play placement advertisement.

In 2009, AOKANG provided shoes and bags for male and female protagonists in the popular Hunan TV "ugly invincible II". The interactive advertising and interactive display of AOKANG's products were shown in the middle of each episode.

According to statistics, during the broadcast period, the sales of AOKANG shoes increased substantially compared with that of the same period, and the crowd who entered the shop was closer to the brand positioning.

This year,

AOKANG

According to one's own

brand

Positioning, together with Zhejiang TV "falling in love with female anchors", the plot will develop vividly into the elements of AOKANG, not only to arrange Zhu Dan to AOKANG store practice in the play, but also to AOKANG's LOGO and some of the large brand promotion activities into the plot.

In order to expand the influence of "love the female anchor", AOKANG used Zhu Dan to make an advertising film for AOKANG, a "AOKANG business holiday wind anchor". At the same time, AOKANG terminal launched the products of the anchoring show in the whole country, so that the audience could feel the feelings of the female anchor personally.

From this we can see AOKANG's efforts in film and television marketing.

On the 10-12 day of this month, at the fourth China advertising billboard awards ceremony held in Kunming in 2009-2010, AOKANG won the "2009-2010 China TV marketing case Award" by virtue of its natural and effective advertising cases in the TV series.

At the same time, Jiang Yi Han, director of brand promotion, AOKANG shoe sales Co., Ltd. was awarded the "marketing manager of Chinese enterprises in 2009-2010".

It is understood that the fourth China advertising billboard is co sponsored by China's most localized marketing, advertising interactive magazine, advertising guide and MBA Institute of Communication University of China, and has been a strong selection by experts, scholars and senior professionals.

This billboard has set up three categories of TV and film categories: character, category, and more than 100 single awards. It is a group of awards and commendation activities that have made outstanding contributions to the advertising industry in 2009-2010.