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Men'S Clothing Orders Will Be Opened Up: Channel Is King &Nbsp; Win The Terminal.

2010/9/14 11:32:00 57

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Although it has just entered the autumn, it is 2011.

Spring and summer clothing ordering Society

It has been held like a raging fire.

Recently, the famous men's clothing brands such as the Chinese and other famous men's wear brands have held the 2011 spring and summer clothing ordering society, and hundreds of dealers have gathered in Shishi.

Textile and clothing

The stronghold of the town.

Here, they also heard a familiar slogan: "channel is king" and "win the battle".

According to the observation, compared to the theme and slogan of the seven wolves, nine Mu Wang, and the new conference of the Athan fort, the theme of the rich man's men's clothing is directed at the channel - "win in the channel, speed wins", "although this theme is a constant replay, it is also the most practical."

Mr. Wu, a dealer in a wealthy man's Menswear, said that with the famous brands at home and abroad beginning in the three or four line and below the city's extension channels and terminals, including a second line, there are at least a dozen men's brands in the city and county.

Under the pressure of soldiers, the two or three line men's wear brand extension channels have certain difficulty.

Aiming at the "ambush" of multi level men's wear brands, the rich and precious men's men also make the three year goal of "top brands of county supremacy" at the right time. "A spark can start a prairie fire". It used to be a truth, and now it's also natural.

A sales manager of rich bird men's clothing believes that in the first tier men's clothing brands, a second tier city has been attacked frequently, and the marketing focus is mainly on the economically developed municipalities, provincial capitals and coastal cities. Today, men's clothing brands on the second and the lower levels must be differentiated.

Therefore, the choice of competition for finery bird clothing is not yet fierce in the three or four line cities and county-level cities, and is expected to bring qualitative changes through a certain amount of growth.

Nowadays, in economically developed county-level cities and three or four provinces in some provinces, there are basically distribution outlets for rich birds and men's wear, and the number of outlets is growing.

It's not just birds of fortune.

Order-placing meeting

It also conveys the message of vigorously building channels.

Despite the fact that AI Deng Bao launched the "Ai Deng Bao British upstart" at the Expo March this year, "old love castle" is still the cornerstone of the fort.

At present, there are more than 1500 stores in the country, but there are more than 3000 in men's clothing enterprises. But according to the idea of Li Mingxin, executive vice president of the company, the development goal of AI Deng Bao is to realize the layout of 6000 stores in the whole country.

Mr. Zhu, an agent from Xiaogan, Hubei, said that he would add 5-10 additional sales outlets in the next year, "I can say with great shame that in Xiaogan, the fort is not the loudest menswear brand, but it must be the largest market share."

Mr. Zhu said that the men's clothing brands such as Jin Ba, Qipai, seven wolves and Li Lang are basically single store models in Xiaogan, and most of them are double stores. However, there are 5 sales outlets in the city of Xiaogan, which is located in the downtown area of Xiaogan. Among them, the flagship store, which has a 450 square meter scale, will be the largest clothing store in the whole province.

Mr. Zhu believes that for any garment enterprise, it is an eternal proposition to win the battle of life and death by means of channels.