Zhijiang Extends Its Industrial Chain To Create "The Hometown Of Chinese Cloth Shoes"

The traditional handicraft industry, which is made up of cloth shoes by hand, will be built into a cloth culture tourism, displaying traditional spinning, weaving and cloth shoes, visiting the Museum of cloth shoes, tasting Mommy dishes and enjoying the culture of foot, which is just the one or two phase of the shoe culture village.

A few days ago, reporters and the Hubei gift industry association went into step by step, and found that efforts to create "China's cloth shoes town" and "national 4A level scenic spot" step by step did not stop. Further extending the industrial chain's three phase project has been put on record in Zhijiang development and Reform Commission.

Extending the industrial chain to "China"

"The three phase is a comprehensive leisure tourism culture village integrating the cloth shoes culture, eco-tourism, leisure and vacation, women's employment training and entertainment and fitness functions."

Li Houchun, chairman of Bu Bu Sheng cloth art company, introduced the project investment scale to 1 billion yuan, with an area of 500 mu and a construction period of 5 years.

It is reported that under the premise of unified planning, leasing, pferring and management, the park will face social investment and sell the right to use.

According to cloth shoes

At the same time, we will build big stage, perform local operas regularly, and create film and television bases.

"Due to the proximity to the Han Yi high speed Zhijiang service area and the pit station of the western Hubei tourism service area, I plan to open a ramp on the side of the Han Yi Expressway and plan a visitor reception center of 100 meters. After the entry of the tourist bus, tourists can choose various kinds of farm products nearby."

Li Houchun said that he is now consulting with the high-speed department.

In September 5th, Zhijiang signed a contract with Guiyuan Buddhist Temple and decided to rebuild the MiTo temple in the fairy town. The project covers 100 acres and is divided into three phases.

"Step by step has been developed from a purely handicraft production enterprise to a new type of service industry with all-round development of handicraft industry, culture and tourism. It has characteristics and core competitiveness."

Zhijiang city official revealed that with the opening of Han Yi high speed railway, the industrial system that gradually developed into a leading industry made the fairies town the hometown of Chinese cloth shoes.

Processing point is the first choice of manual outsole operation in Western Hubei.

The next step is to build up 50 cloth shoes processing points in ecotourism circle in West Hubei, which will not only expand women's employment at home, but also effectively enhance the production capacity of cloth shoes.

"Elderly people between 50 and 70 have little source of income, let alone employment."

Li Houchun disclosed that the industrial system of step by step will be outsourced by manual handwork. The fifty or sixty year old woman is the master of Nash shoes, and can be completed at home. The elderly can also prepare tourist products such as mats, shoes and baskets. The monthly income is between 800 yuan and 1000 yuan, becoming a "leisure office worker".

Li Houchun said that the three phase of the project will build a training base for women's employment in China (a total of 10 countries). The master plan is expected to attract 100 thousand rural women's employment through the development of 5 years, and will gradually build up a leading enterprise for cultural tourism commodities in Western Hubei, and a demonstration base for tourism to promote women's employment.

Peek into big city market and innovate branch channel

"Before, step by step, mainly rely on cloth shoes culture village, Chinese and foreign tourists to visit the purchase, sitting in Yichang, government procurement as a gift, actually is a passive sales, in 2009 sales of all kinds of cloth shoes 80 thousand pairs, sales revenue of nearly 20 million."

Li Houchun said frankly, the company has been planning to take the initiative to sell, enter the Wuhan market, launch flagship store, but subject to the lack of marketing talent.

At present, the company has three branches, Three Gorges, Changyang Tujia and Xingshan Zhaojun, and has established sales offices in Wuhan, Guangzhou, Beijing and other places.

"Three Gorges Three Dou Ping is a direct subsidiary company, and the remaining 2 are a brand consortium, which is responsible for processing some of the processes and establishing their own sales channels. The packaging will add the word" Xingshan step by step ", and must pay a certain brand subscription fee to the company.

Li Houchun said that the next step is to solve the problem of Cross shipment.

At present, the development of rural tourism is in the ascendant. Many villages are building characteristic cultural villages, and the low threshold of cloth shoes technology is worrying whether other villages or enterprises imitate development.

"Someone emulated that the development of cloth shoes culture has a market and is popular."

Li Houchun said that if other places imitate, it will be difficult to catch up with each other in 35 years. At the same time, Zhijiang shoes positioning is "culture type, local flavor and green health preservation", and the bottom of the shoe is different from other places. The sole framework is cut from the matt mat (a green aquatic plant in the pond in the Three Gorges area).

"Step by step and stick to all manual process, it is very difficult for enterprises with large expansion to do this. One of the famous cloth shoes brands in the north is 95% machine manufacturing."

Li Houchun introduced that brand promotion can explore the route of "brand localization and product headquarters". The image spokesperson and enterprise Lo-go are unchanged, such as Changyang and Xingshan mode, and the concrete operation needs to be improved.