Professional Sportswear Enter The International Market
In September 4th, the first World War Games was successfully concluded in Beijing. All kinds of Kung Fu costumes worn by the contestants are particularly noticeable at this Wu Bo conference.
There are 13 events in the WPC competition. Each category has its own professional sportswear.
Fujian Weizhi Xing sporting goods Co., Ltd. and Shandong Taishan sports industry group are sponsors of Wu Bo Hui clothing and sports equipment, sponsoring 7 and 6 projects respectively.
"Sponsorship of WPC is an important part of enterprise marketing promotion, and also a recognition of products by WPO organizing committee."
Wei Zhixing, deputy director of marketing, Hong Feng Bo told our reporter.
Professional sports products are mainly oriented to the professional consumer market, and are not familiar with consumers.
According to the reporter, there are two most influential companies in the professional sports market in China: Fujian Wei Zhixing sporting goods Co., Ltd. and Shandong Taishan sports industry group.
The difference between the two companies is that Wei Zhixing specializes in the production of professional sporting goods, while the Shandong Taishan group is a comprehensive sports industry group.
Although these professional sports brands are not widely known in China, they have great international influence.
Wei Zhixing's products have entered the international market for more than 10 years and have considerable popularity.
Wei Zhixing company
Marketing
Hong Fengbo, deputy director of the company, has offices in Spain, France, Turkey and other countries, through agents in the international business.
The prospect of professional sports market is promising.
The Wei Zhixing plan will establish a terminal image store in the country in 3 years, and will set up a terminal image store in more than 20 European countries in 2011.
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