The Cloak Of Rock

Liam Gallagher, a former Oasis band leader, made her own men's brand Pretty Green a year ago, selling "British rock style costumes" designed for young men on the street.

The 50 year old London "rock Street" Carnaby Street has opened a 2000 square foot Pretty Green clothing store, occupying two floors plus a basement, and its behind the scenes boss is the giant portrait of the whole wall: the lead singer of the former Oasis Liam Gallagher.

Despite the appearance of temporary shops, the closing date has not been announced.

Perhaps it will become the first independent store of PrettyGreen brand a year ago.

Take a look at it. This is a men's clothing brand with the British rock'n'roll culture as the selling point.

The origin of "Pretty Green" is a song of The punk band The.

Speaking of the original intention of building a brand, Gallagher said, "on one of our fans' website, I noticed an advertisement:" buy Oasis style clothes ".

I went in to see it. It was a stupid copy of the style I was wearing.

So I thought, "well, let's fix it and make it look good."

As The Beatles's die hard, Gallagher's style of dress was greatly influenced by the 1960s. So he designed clothes from 45 pounds of high necked T-shirts to 675 pounds of double twill "The fools on the hill" coats - all the British rock fans feel intimate.

In the words of Fashion Critic Hadley Freeman, he is just another star designer, "following the old way of copying his own private Wardrobe".

Gallagher has some other views on this.

"We are different from those fashion designers. These clothes are specially designed for young men on the street."

"If people like it, cool," he said in an interview with the Sunday times.

If people don't like it, they won't like it. "

In fact, Pretty Green is not just a young man in the street.

The fashionable British soccer stars Joe Cole and JermainDofoe are all supporting Gallagher. Besides, there are various movie stars, rock and roll idols, DJ and TV presenters on his customer list.

Paul Weller, the soul of the former The Jam band, was interested in the clothing business of Gallagher after wearing a Pretty Green suit in May this year. She has joined the design team of Pretty Green.

At present, Pretty Green is sold to more than 80 countries in the world through online stores. Its product line is divided into two parts: Green Label and Black Label.

Claiming to be "ignorant of fashion," Gallagher hired London menswear tailor Nick Holland to be responsible for the specific implementation of the design work, while he was just "making a point and putting forward ideas".

Next year, Gallagher may set up a women's wear line for PrettyGreen. Before that, he was the spokesman for the brand.

On the newly released Pretty Green 2010 autumn and winter catalogue, he has two roles in modeling and modeling. He personally performs classic British tailored suits, Red Navy coats, lattice overcoats and camouflage coats.

Q: clothing brands issue two series a year instead of new ones. The cycle is two years or even longer. Do you feel stressed?

A: you should ask someone else.

For me, it is not difficult to simply say "yes", "no", and "do it".

But I believe other people's work is not easy.

Q: so far, which item of Pretty Green has been the most successful?

A: they are all very successful. Parker coats are clearly selling well, while big logo T-shirts, polo shirts and monkey jackets are also popular.

Q: how many employees are there in your brand at present?

A: I don't know. Every time I go to see it, I find some new people join me. The number of people coming down recently is about 30 people.

How many countries are Q:Pretty Green sold?

A: over 80.

The British market has always been the strongest. In September this year, Selfridges department stores will expand our storefront.

Our products also sell well in Japan, the United States, Italy, Germany and Scandinavia.

Q: in May of this year, Paul Weller wore a Pretty Green suit when he opened the concert. Now he plans to design clothes for you.

Will there be more and more cooperation between this kind of musicians and musicians?

LiamHowlett of A:The Prodigy also expressed similar cooperation intentions with me.

The key is finding the right people.

Q: what are you busy with right now?

A: prepare for the first album of our new Beady Eye, the new series of Pretty Green, and the movie about The Beatles.

Q: Why did you make such a movie?

A: many years ago, someone showed me the book (the full name is "the longest cocktail party: a The Beatles diary of an insider, the million dollar Apple Empire and its crazy rise and fall", written by RichardDilello). It has been accompanied by our tour. I read it over and over again. This is a book that can't be stopped.

Later, I thought, "there's nothing else to do, Oasis dissolves, and I can do anything I want to do."

Q: Yoko Ono is also very supportive of this movie. Have you seen her?

A: once, she once invited me to visit Dakota (John Lennon and Yoko Ono in the upper west side of Manhattan).

A very pleasant and unforgettable day, she is a great woman.

Q: have you ever considered writing your own music career or making movies?

A: of course.

As soon as possible, before I forget.