"Fashion Giant" &Nbsp; Givenchy &Nbsp; (GIVENCHY)

Brand introduction of GIVENCHY by Riccardo Tisci:

GIVENCHY is French, many fans often mistake their pronunciation, correct pronunciation: Gee-von-she, mainland China uses "Givenchy" as Chinese name, and Hongkong, Taiwan and other places plated "Ji Wang Xi" closer to its correct pronunciation.

In that elegant and dramatic 60s, the name "GIVENCHY" was mentioned. The first thing people thought of was the elegant and high-end fashion. In the mind, the beautiful figure of Audrey Hepburn appeared. Perhaps because the cosmetics made by fashion, just like the mirror of GIVENCHY, the cosmetics made people feel the fresh ideas and the deep understanding of women.

GIVENCHY, renowned for its luxury and elegance, has been the leader of the fashion industry for more than 50 years.

Although the founder of Hubert de GIVENCHY has long retired, successive designers continue to shine the fame of GIVENCHY, the old Paris fashion house brand, without falling its fame.

The founder of Givenchy (GIVENCHY), Hubert de GIVENCHY, was born in 1927 in an art family in Beauvais, Normandy, France.

At the age of ten, Hubert de GIVENCHY visited Paris World Expo's clothing hall and decided to become a fashion designer.

In 1945, when he was an art school student, he started working in Jnoques Fath studio, followed by Robert Piquet, Lucien Ldiong and Elss Schiaparelli.

For Hubert de GIVENCHY, February 2, 1952 is a very important day, because he launched his first work in Paris on this day.

In this fashion show, which is mainly white cotton, supplemented by elegant embroidery and gorgeous pearls, his creative talent amazed the audience. At the same time, he also established the image of GIVENCHY in the fashion world.

In 1953, besides the GIVENCHY store in Paris, the GIVENCHY stores in Rome, Zurich and Buenos Aires also opened one after another.

In 1957, Hubert de GIVENCHY set up another company, les Parfums GIVENCHY, and launched two kinds of perfume L 'Interdit and De GIVENCHY.

Since then, products under the name of GIVENCHY have been developed and expanded; in 1959, the first male perfume Monsieur de GIVENCHY was launched in 1959; 1968, the GIVENCHY series of apparel series was launched; in 1975, the men's wear series GIVENCHY Gentleman was launched in 1975; 1989 GIVENCHY Beaute makeup series and Swisscare pour skin care series were listed.

In 1988, GIVENCHY was bought by LVMH, a luxury group in France. But Hubert de GIVENCHY, who still controls the design of brand fashion, retired until 1995.

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GIVENCHY's 4G logo represents Genteel, Grace, pleasure (Gaiety) and GIVENCHY respectively, which is the brand spirit of Givenchy (Hubert de GIVENCHY) when she first founded Givenchy (GIVENCHY).

Today, despite different designers, GIVENCHY's spirit of 4G has never changed.

Some people say that the design of GIVENCHY is reflected from the classic beauty Audrey Hepburn.

Mr. Hubert (de GIVENCHY) met Audrey Hepburn in 1953, and her simple patron relationship was developed into good friends by mutual appreciation of one another's talent.

In the next forty years, Hubert de GIVENCHY not only designed daily clothes for Audrey Hepburn, but also took charge of Audrey Hepburn's costumes, including Rome holidays, jewels, sweet girls and dragon dragons.

In 1957, GIVENCHY's L 'lnterdit perfume was specially designed for Audrey Hepburn.

The elegant and elegant style of GIVENCHY is more or less a reflection of his personality.

Frank and modest, coupled with the romantic and affectionate feeling of the French, made Hubert de GIVENCHY win the reputation of a gentleman in the clothing world.

He once said, "true beauty comes from respect for tradition and admiration for classicism". This sentence also accurately depicts Hubert de GIVENCHY as a perfectionist and the essence of her design.

After Hubert de GIVENCHY retired, LVMH group came to the British designer, John Galliano, responsible for the design of Givenchy (GIVENCHY).

In 1996, another British designer, Alexander McCune (Alexander McQueen), took over the design work of Galliano instead of Galliano.

The outstanding results of several successive seasons show that Alexander McCune (Alexander McQueen) not only shows her personal brilliance, but also plays the most important role in the traditional spirit of GIVENCHY.

In addition, with the professional makeup of creative director Olivier Echaudernaison of make-up products, GIVENCHY has become the most dazzling star on the popular stage.

Time flies away. Today it is called "fashion giant".

In the autumn and winter of 2004, GIVENCHY's menswear series was inspired by "five o'clock in the morning" in Paris.

Dawn is coming, a brand new day is about to begin. People who work during the day and people who work at night are alternately changing. People who work during the day appear in the office in formal dress, while people at night often show themselves in casual clothes, but the similarities between daily wear and evening dress are the elegance that represents GIVENCHY's eternal pursuit.

Givenchy (

Chinese Name: Givenchy, Taiwan, Hongkong and other places are also plated as "Ji Wang Xi".

English Name: GIVENCHY

French name: GIVENCHY

Country: France

Founder: Hubert de GIVENCHY

Age of creation: 1952

Successive designers: Hubert de GIVENCHY, John Galliano, Alexander McQueen, Julien McDonald

The current Designer: Ricardo Tisi (Riccardo Tisci) (Ricardo Tisi (Riccardo Tisci) was born in Italy Taranto, graduated from central Saint Martin college in London in 1999, and began to work as Givenchy creative director in February 28, 2005.

The current men's wear designer: Ozwald Boateng

Product line: Men's wear, women's wear,

Design style: Genteel, Grace, Gaiety

GIVENCHY brand official website:

Http://www.givenchy.com/ (English)

Http://www.tw-givenchy.com/ (Taiwan)