The "Three Kingdoms" Situation In China'S Women'S Shoes Market

According to the survey data, China accounts for 48% or 624 million of the total population of over 1 billion 300 million people. China has been the largest in the world for 12 years in a row.

Generally speaking, such a huge market capacity should breed a strong brand with world-class influence, and at the same time, it should also have the characteristics of market maturity and high brand concentration.

But the fact is quite the contrary. At present, the Chinese women's shoes market is scattered, the brands are numerous and the lack of proper norms.

The main reason is that enterprises ignore service links, ignore user experience, lack of long-term planning and brand marketing concept.

In addition, a large number of homogeneous brands, single style, difficult to meet the growing needs and aspirations of mainstream sectors is also one of the main reasons.

The situation is a crisis and an opportunity for all brands of Chinese women's shoes market.

Some traditional brands can take advantage of the expansion of the plate.

Looking at the Chinese women's shoes market, it is easy to see that the Chinese women's shoes market is like the separatist rulers in the late Han Dynasty.

The famous brands such as BELLE and Daphne continue to expand strongly, and foreign brands such as Prada and Chanel are always eyeing them. More f-3V and other new brands are rising rapidly. Their popularity is no less than that of the romance of the Three Kingdoms. And coincidentally, the Chinese women's shoes market is also as big as the three world trend in the romance of the Three Kingdoms.

Let's see how the Chinese women's shoes market is divided into three parts:

1, the famous brands represented by BELLE and Daphne are like Cao Cao in the north.

More troops and more food and grass, and always intend to wave south, to achieve hegemony.

In the Chinese women's shoes market, from the perspective of comprehensive strength, the group has relatively strong strength and favorable geographical position, so it can be said to be the most dominant party in the future.

But at the same time, many shortcomings are more easily revealed, such as self-sustaining advantages, despising competitors, ignoring users' feelings, etc. these shortcomings are fatal to a brand.

If these can be avoided, the group's dominant position in the future Chinese women's shoes market will hardly be shaken.

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2. Foreign famous brands represented by Prada and Chanel are like Sun Quan of Soochow.

Depending on the fertile land and looking across the river, the whole Central Plains region is covetous. Once the opportunity changes, it will immediately enter the army and enter the world.

In the Chinese women's shoes market, the strength of the group is equally strong, and the advantages of technology and design are obvious. However, due to the huge differences between foreign brands, cultural values, consumption concepts and physiological characteristics, the products can hardly meet the needs of Chinese women.

This is their biggest disadvantage and is difficult to solve in a short time, so I am not optimistic about the future of this group in the Chinese women's shoes market.

3, the new brand represented by f-3V is like Liu Bei, who lives in Xinye.

Although the poor soldiers are few and far around, they are ambitious and persevering.

He will not be many and refined, and the people are not rich and loyal, and always adhere to the idea of "win the hearts of the people, get the world".

In the women's shoes market, the situation is also very similar. Such brands have neither broad user clusters nor extensive popularity, nor are they able to conduct multi-media advertising bombing like those of well-known brands.

Therefore, they foster strengths and circumvent weaknesses, adhering to the idea of Liu Bei's "win the hearts of the people, get the world", pay special attention to their own quality and user feelings, and maximize the benefits to consumers. They understand that only by grasping these details which may be ignored by the big brands, can they survive and develop better.

Therefore, such brands are often bold and cautious. They are both innovative and cautious, trying to gain the recognition of consumers and go out of their own way of "hegemony" by relying on their own excellence in products and the supremacy of users.

On the whole, the group's disadvantages in the comprehensive strength are obvious, but they have grasped the core of the survival of the two enterprises of the products and users. I believe that some of them will grow and grow like Liu Bei in the days to come.

I am very optimistic about the future of this group. In the words of investors, this is a potential stock.

Generally speaking, there is no strong brand in the Chinese women's shoes market, but the Chinese women's shoes market needs strong brands.

Who will carry the banner in the future? Is it a traditional well-known brand like BELLE or Daphne? Or a new brand like f-3V? We will wait and see.

But it is gratifying that the market will never have Sima Yi's appearance. If the three part of the world is changing, it will be the same.

Competition is the only way to develop.

For ordinary consumers, we are eager to see a competition pattern. We hope that BELLE and other domestic famous brands will continue to grow and grow, and expect new brands such as f-3V. At the same time, we hope that more brands like f-3V will stand up bravely and go out of their own way.

It is expected that in the near future, the Chinese women's shoes market will have a new flower.