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Old Chinese Goods Reemerge &Nbsp; Traditional Shoes Are Popular.

2010/9/21 9:33:00 115

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Cloth Shoes Traditional Fashion Nostalgia Domestic Products

"Now wear

Cloth shoes

But it's not at all old-fashioned. It's even fashionable.

Now this sentence has spread gradually among the crowd.

With the rapid popularity of force shoes, "old

Homegrown products

It also swept the market.

Nostalgia

Psychology is universal. The faster the social development changes, the deeper the nostalgia.

Because of personal growth experience, old Chinese products have different memories of different people.

Jiang Wei, director of the financial department of Shenyang University, believes that the resurgence of old Chinese goods is a reflection of collective nostalgia, not just a simple trend following the fashion trend.

Manual snow cotton shoes are booming

Shoemaking industry is Zhao Tun Town.

tradition

Leading projects.

In the 70s and 80s of last century, Zhao Chao man, who had a flexible mind, took aim at the middle and low grade cloth shoes in the market, started from the small workshop of the family, took the shoes as an individual industrial and commercial household, and then went to factories, and every household made shoes.

The "polar bear" and "Long Sheng" brand snow shoes, such as "polar bear" and "Long Sheng" produced by the town shoe manufacturers, occupy a sizeable share in the northern market and are bigger and stronger in the competition with the footwear industry in the south. The annual production capacity of the shoe industry in the whole town reaches 7 million pairs, and the annual output value of industrial products is 170 million yuan, and more than 4000 rural surplus labor forces are resettlement.

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Handmade cloth shoes favored by consumers

In Suzhou Phoenix Street, a newly promoted Beijing shoe shoe store, Miss Lu, who is picking cloth shoes, told reporters that she was too accustomed to wearing leather shoes. She always felt that her feet were covered up, or the shoes were comfortable.

The most famous brand of multi-layer cloth shoes has been used in traditional hand-made way. Every pair of shoes must be cut through the bottom, filling the bottom of a thousand layers, and so on. The production of a pair of shoes usually takes four or five days for a shoemaker.

However, the reporter saw in the shoe store that today's old Beijing cloth shoes are not traditional cloth shoes in the traditional sense. These shoes are becoming more and more fashionable both in style and color.

fashion

A lot of smart cloth shoes are becoming more and more popular with consumers. Many smart businessmen are also looking at the opportunity to open one shop and another shoe store in the street. In Suzhou Phoenix Street and Shiquan Street, a few hundred meters away, you can see many old Beijing shoes store, such as step Xinyuan, inner League, Fu Lian and so on.

At present, most of the old Beijing shoe shops in Suzhou are in the form of franchisees, while others are shops that see the popular brand of cloth shoes, which is also known as the old Beijing shoe store.

However, at present, most of the shoes in the old shoe shops in Suzhou on the streets of Beijing seem to be the same faces. There is not much difference between the brands.

Handmade cloth shoes have a history of more than three thousand years in China.

The earliest handmade cloth shoes are handmade cloth shoes that are worn by the Knights of the Western Zhou Dynasty unearthed in Houma, Shanxi.

Handmade cloth shoes have gone through more than three thousand years, and have been replaced by leather shoes in the past two hundred years. But after the "honing" of leather shoes, modern people have begun to return to simplicity and tend to enjoy the skills of their predecessors.

This fully demonstrates the strong vitality of soft, comfortable, breathable and manual absorbent cloth shoes.

Nowadays, people's ideas tend to be natural and healthy. With the handmade cloth shoes "returning to the rivers and lakes", returning to nature has become a pure feeling of coexistence of modern people's hearts. Nostalgia and returning to simplicity have become one of the trends of modern people's catching up.

Handmade cloth shoes will also become the trend of consumption.

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Embroidered shoes are also popular among foreign businessmen.

"After the improvement of shoe art, the embroidered shoes produced by the company are beautiful in appearance and novel in style, and soon opened the market in Eurasia."

Kong Qingxia, manager of Changchun Purple Jade Magnolia Technology Co., Ltd., introduced to reporters, "now, the cloth shoes of thousand layers of shoes have been exported to eighteen countries and regions such as the United States, Denmark, Holland, Brazil and so on. The annual order is about 3 million dollars."

After entering the twenty-first Century, people's concepts tend to be natural and healthy, and nostalgia has also become a pure feeling of coexistence of modern people's hearts.

Putting on a pair of appropriate cloth shoes has become the fashion trend for many young men and women to catch up with.

Compared with other footwear, cloth shoes have a wider application space, especially suitable for any occasions such as leisure, tourism, indoor and driving. Fashionable and beautiful embroidered women's shoes are famous for their fashionable and elegant appearance. They have become one of the symbols of traditional Chinese women's sexual culture internationally.

2009 the China Women's shoes capital international procurement festival held the digital design system seminar. The international advanced shoe manufacturers designed and developed advanced technology of "revolution", which inspired the local shoe enterprises in Chengdu. Some shoe enterprises in Chengdu have begun to apply this technology to realize the digitalization of traditional shoes.

After hearing the digital design system seminar, the head of a shoe manufacturer in Chengdu said with great feeling that most of the Chengdu shoe enterprises lack the application of digital technology in the entire leather shoes processing process, resulting in shoe size deviation and other problems.

Nowadays, "old domestic products" are brewing new business opportunities. Shoe companies need to innovate themselves, boldly carry out market operations, and digitally upgrade technologies to produce more "gold bearing" products, so that domestic goods will become international.

Let the word "made in China" spread to all parts of the world.

In this way, Chinese goods can really revive.