Hangzhou Tower Celebrates The Development Of Hangzhou Department Store Industry

Today, the whole city will focus on this.

In the C square, wooden houses with scent of wood have been built, and grassland and trees are thriving here.

The cabin is actually just a carrier and platform. Through it, Hangzhou Tower is working with many brands that practice high quality life concepts, focusing on presenting a beautiful blueprint for future eating, living and quality life.

"We hope that we can enjoy a better life in Hangzhou Tower through the small wooden house and the exhibits inside it."

Hangzhou Tower chairman and general manager, Jin Yan said.

At this moment, Hangzhou Tower once again embarked on a new journey.

If we say that from September 2009 to September 2010, people are impressed by the "speed of Hangzhou Tower", which is the creativity of the commercial giant ship in the layout brand and the rich functional format. Then, after the "Jin" city 1st anniversary, people are most concerned about what potential the Hangzhou Tower will bring to the urban life. In the future, when more domestic and foreign business tycoons are rooted in Hangzhou and high-end products are continuously diverted, what is the stamina of the development?

As the so-called "business world victorious general", Lou Jin often said that the market competition is compared with the vision and courage. Only the fast people can take the initiative.

This time, Hangzhou Tower people have already made plans for the future overall development.

In the future, Hangzhou Tower will continue to rewrite not only the urban fashion lineup but also the development of Hangzhou Department store industry.

Throw away the pursuers and realize the layout of brand goods "people without me, people have me".

In 2010, Hangzhou Tower encountered unprecedented challenges.

Business giants at home and abroad, such as the shopping center of the Mixc, are in Hangzhou market. The famous brand street of lakeside denounced heavy gold reorganization and will open more international famous boutiques.

Coupled with the diversion of online shopping mall, the exclusive monopoly pattern of Hangzhou Tower luxury goods no longer exists.

In the face of such a change, the golden soldier of military origin was not afraid, and he still had his own way of dealing with him in the business world for more than 30 years.

A few days ago, the major shareholder Hangzhou tourism group clearly pointed out that the Hangzhou Tower should deal with the future competition by implementing four major coverage: the classified commodity full name full coverage, the consumer recognized familiar brand big coverage, the supporting project brand entire coverage, the merchant final elimination entire coverage.

Under the guidance of the idea of "four full coverage", Hangzhou Tower will make a new round of adjustment to the brand structure.

"There will also be major changes in the luxury B building, such as the expansion of the international brand from B1 to B2."

Lou Jin Yan said.

Including Gucci, Cartier, Hermes and so on, luxury brand is expected to implement "double layer expansion" next year.

After adjustment, luxury goods will not only increase in size, but will also enrich the types of goods. Many shops are expected to develop specialized VIP rooms.

Hangzhou Tower will also innovate the means of inviting investment, change the "traders" as a "knocking business", and "do everything possible to introduce the big brands of the world and the brands that consumers like, and introduce the shopping mall more vigorously."

Lou Jin Yan said.

In addition, the "elimination system" should be implemented inside the Hangzhou Tower, not only for brands and commodities, but also for managers.

Hangzhou Tower has been ready to go. It is taking the example of Harbour City, Hongkong, Lotte World and other super luxury shopping centers as an example. It aims to shake off the pursuit of troops and realize the layout of brand merchandise "people without me, people have me," which has been continuously increasing VIP VIP.

Continue to enhance personalized services, firmly target customer groups.

Recently, Hangzhou Tower management team is constantly searching for property in the surrounding urban area.

Hangzhou Tower plans to use high-end supermarket LSE as a "model" to open LSE in more cities.

"The high-end supermarket has a strong replicability, once the supermarket network is spread out, it can change the current Hangzhou Tower only a single store situation."

Tong Minqiang, general manager of Hangzhou Tower shopping mall, said.

This means that LSE will become the tentacle of Hangzhou Tower and extend to every city with Hangzhou Tower VIP customers.

In addition, Hangzhou Tower will also open a watch and jewellery Hall of about 1500 square meters at Huanglong Hotel to expand the coverage of high-end products.

Hangzhou Tower, which sprang from the mere sale of goods, not only sells goods, but also sells fashion, services and ideas.

Today, Hangzhou Tower Hangzhou Tower is officially decorated.

This hotel, which is based on W Hotel Hong Kong as a model reference, serves as the high-grade The Inn Boutique of the shopping mall supporting services. It has implanted the brand concept of department stores, where customers can fully enjoy the branding of spatial concepts - for example, the historical and Cultural Atlas of CHANEL and other brands will be arranged in the guestroom.

Hangzhou Tower, which is committed to selling high-end services, is still working hard to expand VIP card's special merchants, trying to inject higher gold content into this card.

"We have developed nearly 20 special merchants, involving various industries. Hangzhou Tower VIP customers can enjoy special services to these businesses."

Tong Minqiang said.

Sir Run Run Shaw Hospital affiliated to Zhejiang University School of medicine, tiger run hall and Wiebe International English have become special merchants of Hangzhou Tower.

"We are aiming at the full coverage of Hangzhou Tower's VIP service. We want to make the VIP card more used in the Hangzhou Tower and get out of it and play a role in other places in Hangzhou, at home and abroad."

Lou Jin Yan said that Hangzhou Tower will fully focus on resource advantages, with a convenient, efficient, comprehensive and professional guide, and continuously enhance the humanized and personalized services, and firmly target customers.