Yao Ji: The Richness Of The 54 Cards.
Yao Wenchen: 54 cards play big
Business opportunity
From the unknown to the Shanghai municipal government, it has been recognized as the Shanghai big enterprise. It has won the advanced private enterprise from Jiading District to become a member of the National Federation of industry and Commerce directly from the Shanghai famous trademark to the whole country.
trademark
From domestic poker to junk products.
poker
Popular world...
Vicissitudes of life
reform
Yao Wenchen, founder and chairman of Shanghai yao ji poker Limited by Share Ltd, was filled with emotion over the past 30 years. "Tremendous changes have been made to thank Deng Xiaoping and the party's policy of reform and opening up.
This is a solid foundation for Chinese brands to truly go global. "
At present, the domestic market share of yao ji poker is close to 1/3, and its export involves dozens of countries and regions such as the United States, Canada, South Africa, India, Australia and so on. It is recognized as the pronoun of Chinese high-end poker and has obtained the "motorcycle" brand registered trademark in the United States, Canada and South Africa.
What did Yao Wenchen experience?
Aspire to make the best poker.
In 1980s, the door of reform and opening up has just opened. Most of China still lingers on the edge of the planned economy. However, the spring breeze of the eastern coastal reform is blowing frequently, so that Yao Wenchen, who is not satisfied with the nine to five mediocre life, resolutely throws away the iron rice bowl from a state-owned enterprise in Shantou.
How can the vast merchant sea travel? Yao Wenchen was once in a deep confusion.
One day, a casual scene made Yao Wenchen stand in amazement. He found that people always liked playing cards when they were in leisure time, and a poker game was soft and dirty and even folded in half.
The broad and huge passions of the Chinese people made Yao Wenchen, a business sensitive businessman, find business opportunities and firmly determined to engage in poker trade.
In 1982, Yao Wenchen began wholesale poker, and in 1986 he started acting poker export business.
Although at that time, due to the limitations of brand and quality, it could only be exported to some small countries, but with Yao Wenchen's thoughtful and smart business, it became more and more popular.
However, it does not last long. It represents the highest quality "bee" brand in the United States and a number of foreign poker began to enter the Chinese market. Its noble quality, comfortable hand feel and gorgeous packaging quickly won the favor of people.
The overall image of Chinese poker was hit at a Canton Fair. European and American businessmen simply ignored the Chinese poker exhibition, and even scorned that China's poker was junk.
This made Yao Wenchen feel very excited and unconvinced. Poker culture originated in China. I don't believe that China can't produce high quality playing cards.
In 1994, Yao Wenchen, with his savings of 10 million yuan saved for years, broke into Shanghai and founded Yu Chen poker Industrial Co., Ltd.
He made great plans to win the glory of the country by playing cards. He must create the best quality and branded playing cards in the world.
Since then, Yao Wenchen has devoted himself to the manufacturing, research and development and brand building of playing cards.
At first, he used machine mounting paper, which was commonly used by domestic counterparts, had poor quality and was hard to get internationally recognized.
In 1996, he resolutely stopped investing millions of machine mounted paper and imported large quantities of special paper from Taiwan and the United States.
At the same time, he introduced a world-class four-color printing machine from Germany, and spent all his money to recruit professionals from all over the country. After many innovations, though he had exhausted his savings, the quality of "Yao Ji" Poker had greatly improved, and sales began to climb rapidly.
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