Why Do Students Shop Easily?
Many at the moment College student Go to entrepreneurial autonomy Management But the young people who are able to succeed are very few. Is it true that the old saying is that young youthful spirit is easy to fail? But for its reasons, it is found that the following four points are likely to lead to the failure of college students to start their own businesses.
Lack of market awareness and lack of business management experience is the impact.
Youth
An important factor for people to succeed in opening a store.
Although college students have a certain knowledge of books, they lack the necessary practice and management experience.
In addition, due to the lack of sufficient knowledge of marketing and marketing, it is difficult for a college student to become a manager at all times.
In the long run, profits are not seen and setbacks and so on.
Due to the lack of social experience of college students, they are often blind and optimistic and do not have enough psychological preparation.
Many shoppers feel very miserable, even depressed, for the setbacks and failures in the shop.
Everyone opened shop before, and all of them were successful examples.
In fact, there are still more failures behind success.
Seeing success and seeing failure is the real market, and only in this way can young entrepreneurs become more rational.
College Students' understanding of shop opening still lies in only one wonderful idea and concept.
In a considerable number of shop plans submitted by university students, many people also try to attract investment with a novel that they think is very novel.
Such a thing has existed before in foreign countries, but today it is almost impossible.
What investors now value is the real technical content of your shop plan, the extent to which they are not replicable, and the potential for market profitability.
And for these, you must have a comprehensive set of detailed feasibility argumentation and implementation plan, and it is not just a single word or two idea that people can afford to pay.
A lot of college students are happy to talk to the investment people's people's Congress on how their technology is leading and unique, but rarely deals with how much market space these technologies or products will have.
Even when it comes to the topic of the market, they mostly plan to spend money on advertising, but have no idea about these important aspects such as target market positioning and marketing means combination.
In fact, it is not necessarily those advanced things that can really arouse investors' interest. On the contrary, those products or services that are generally technical but can meet market demand will often be favored by investors.
At the same time, shop owners should have a very clear marketing plan that can prove the possibility of profitability.
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