New York Fashion Week 2011 Spring And Summer Series Report: White Storm Swept T

New York fashion week new venue has new tricks.

Puffian 2011 spring summer series

Mercedes Benz New York fashion week 2011 spring summer series was held in from September 9th to 16th. Over the 8 days, more than 90 brands of 2011 spring summer series were released, including international famous brands. Donna Karen (DonnaKaren), Kelvin Klein (Calvin Klein) and the new generation of big heat brand Alexander Wang (Alexander Wang) and so on. In addition to the new series of brands, many fashion events were held during the fashion week in New York, such as the Fashion s NightOut launched by Vogue editor Anna Winter, and the final release of the designer's show, Project Runway.

Richard Chai

This season New York Fashion Week It has been transferred to the Damrosch Park of Lincoln center in New York. It says goodbye to the hundreds of designers who held the release show in the tent of Bryant Park since 1993. Damrosch The park has a larger display space, which can provide more designers with the opportunity to display their talents. For this reason, the organizers also renamed the subway line in Lincoln center as "fashion line" for fashion week. It is reported that the New York fashion week moved to the new venue attracted 230 thousand fashion buyers, editors, designers and celebrities. It brought us $770 million in economic benefits for New York. Michael Bloomberg, mayor of New York, said: "the fashion week in New York has created a gradual excitement in the city." Of course, there are also some designers do not buy it, Wu Jigang (JasonWu) and Nick Miller (NicoleMiller) announced in May this year, in the SoHo District Mercer Street 82 to do a press conference.

As for the trend of this season, New York's T has shown a more daring direction. The return of bright colors is a bright spot, especially white. Simpler design enables brands to reduce costs. Besides, trousers are the center of fashion T. In some designers' meetings, trousers or even the original main skirt became the leading role.

It is worth mentioning that in addition to the bold design trend, another hot spot of the fashion week is the introduction of the "plump model show". The organizers abandoned the stereotypes used to occupy the T platform and launched a number of models closer to the average proportion of American women. {page_break}

Donna Karen

Public fashion show attracts consumers

Supermodel Naomi Campbell was dancing on the sidewalk of Madison street in hot leather trousers; the new design star Alexander held a party in the retail shop; Anna Wintour, the editor in chief of the American edition of Vogue, wore a T-shirt; Madison street was crowded with taxis and crowds, many of them lined up outside the Podolf Goodman department store, waiting to see Vitoria Beckham come out to publicize her new series...

These are the scenes that can only be seen in the "modern night city" activities staged in September 7th, launched by Anna Wintour last year to attract consumers into shops and restore the declining American fashion industry.

The "open fashion show" is a new part of the second "modern night city". The 2011 spring summer series of designers will only be open to retailers and the media, while the open fashion show will show consumers the latest fashions on sale. It has attracted the attention of Vogue magazine in the autumn and winter trend. There are more than 1500 tickets open for sale, with a minimum price of only $25. In September 10th, close to 1000 retailers will stay open until 11 midnight, so as to attract people to come to consumption.

"This open fashion show focuses on what we think is the most important trend, so that no matter what style or budget the consumer has, they can find creative inspiration from it." Anna Wintour said.

In New York, the fashion industry is the second product after financial industry. There are more than 800 fashion companies in the city with 175 thousand employees and a total salary of $10 billion.

Consumer confidence in the US dropped to its lowest level in July, according to a consumer survey conducted by Reuters and University of Michigan. Consumer spending accounts for 2/3 of the US economy. Any weakness in consumer spending will cast a shadow on the recovery.

Last year's "sleepless city" attracted tens of millions of consumers. Retailers hope to make the same resplendence this year to try to get rid of the economic weakness.

Ports1961

Plump models dominate T {page_break}

For a long time, thin thin models have dominated the world's major T stations. But in this season's New York, people see a fashion show specially designed by the "overweight" model.

OneStopPlus.com, an American fashion company, displays a collection of "big models" at Lincoln Center. They believe that curvy women are as beautiful as skinny fashion women. New York fashion week is proof of this.

Some of the top designers in the industry, including Mark Jakob (MarcJacobs) and Prada (Prada), used their finer models to display their clothing in the 2010/2011 autumn and winter series. Last season, the 2010/2011 autumn winter series of the Mark brand (MarkFast) chose a more plentiful 12 and 14 yards model.

This season's New York fashion week is filled with the atmosphere of plump models, which breaks the usual practice of zero code models popular in London or other fashion week.

Galina Monaco, designer of OneStopPlus.com, said: "we are now ushering in the golden age of large-sized models. Only the rich models are suitable for our series, which can better display feminine lace, rich pendant and decorative prints and sparkling sequins. "

At present, 62% of the new American women's clothing models are overweight, which means that there is a continuous market space for this type of clothing.

Cynthia Rowley

Easy design keynote regression

From this season's designer's performance, the relaxed and joyful tone of design has been revived, breaking away from the restraint of uniform.

Designer Lisa Mayock (LisaMayock) and Sophie Buhai (SophieBuhai) presented the geometric decoration patterns of large color blocks. The series is all about the fun of everyday life - the silk trousers are suitable for young women in everyday wear, soft knitted sweaters, with a pair of zippered taper leg pants at the hips and ankles, and a leather belt for skirt skirts and pleated skirts. This presentation proves why the designer brand VenaCava is becoming an important participant in the fashion industry. The two designers are now working with the DELL department store to design a self owned series of Aqua in department stores. Designer Kimberly Ovic (KimberleyOvitz) is a Californian who continues to successfully create all kinds of clothes that suit women to dress from sunrise to evening. A flowing white windbreaker can be folded into a dress. A white low skirt has pleat details in front, suitable for wearing jackets in the office, but also sexy at night.

For other designers, ease and conciseness mean escapism.

The 2011 spring summer series of Peter San (PeterSom) has the appearance of the sweet beach girls in the 60s of the last century. They wear very thick bottom sandals, with pink Postcard printed vest and peacock Print Shorts, and flamingos pink snake skin skirt and ice cream tweed Decor dress sleeveless dress.

The Losangeles designer George Parkinson (GregoryParkinson) series has a tropical holiday feeling, a pleated mixed printed skirt and a Kimono Jacket wrapped in front, which shows the fun of fantasy everywhere. {page_break}

Edun

Style 1

White storm

Black is an everlasting fashion, but in this season's New York fashion week, white has become "new black" and is spread all over fashion T. Designers use white in groups, expressing optimism and fresh feelings, bringing people away from the economic depression and greeting the bright future.

The overall appearance of the New York T stage is a combination of white and full linen, mesh and fringed lace. The designer Alexander Wang explained the white in a modern way; the 2011 spring and summer series of Jill Stuart (JillStuart) were concise and shiny; while the new series of Cynthia Lorayne (CynthiaRowley) and Tan Yanyu (VivienneTam) moved white to a soft ivory color.

Besides the tonal, this season New York presents the overall relaxed keynote, and the design of shoes is also mainly based on comfort.

BCBG light spring

Designer Max Aria (MaxAzria) made a clean spring design in New York T stage this season.

Without the bell and whistle, this spring and summer series shows some decorative decoration on the skirt, decorated with the white and sandy loose mini dress and the back of the trousers. {page_break}

The whole outline of the series is light and extraordinary. Little linen dresses are embroidered and decorated, which can be the key design for weekend getaway.

The words that designers leave to editors, designers and retailers in publishing brochures are: the pursuit of the series is timeless, relaxed, concise and a variety of outlines.

The potential stumbling block in the market is the super short length of a single piece. It can be predicted that when they enter the shop, the length of the bottom edge will be adjusted. But such models as coco loca and actors like Ashley Simpson (two people sit in front of the auditorium), the super short dress can add petite and lovely charm.

The eternal design of the series may be a simple oversized dress, such as a white silk bubble dress, and a deep V collar at the front and rear.

The tiny mini skirt provides a confident but full looking look. The long flowing dress expresses a relaxed atmosphere of dressing during the day and night. Max Aria said. {page_break}

Alexander Wang white art

Alexander Wang is hard to be regarded as the "decadent" artist. But in the 2011 spring and summer series, he showed interest in artistic means - the painter's overalls and graffiti pictures, which combined well with a large number of white pieces, covering the T like the cover of the floor.

A series of loose outlines and mixed texture bring a sense of ease, showing a relaxed confidence that designers can control the first released fashion week. The bright colors of clothing seem to emanate directly from juice and milk jelly - there are some peppermint, lemon and strawberry colors. The copper colored patch outlines some exterior edges. {page_break}

Earlier this year, Alexander Wang was appointed best fashion designer of the SWAROVSKI awards by the US Fashion Council. He is turning the aesthetic of his customers in the commercial center to the appreciation of classics rather than some amazing elements. At the same time, he may also try to expand the loyal crowd of the brand.

The series is not only a cloak style printed robe coat, but also a daily dress. The elements of every garment are related.

In the past, Agnes Dean, Karolina Kurkova, and Maya Mota, who were rarely fashionable in fashion show, appeared on the T stage this time. Their hair looked white. {page_break}

Jill Stuart elegant lady

Designer Jill Stuart plans to present a simple appearance in the following spring. The new look is an extreme shift from the past series inspired by Gothic Rock Stevie Nikos.

Stewart transformed the series into a series of feminine elegance but equally young. Her feminine and dreamy Mousika is growing up. {page_break}

White, ivory and sandy colors promote positive optimism, as well as an indistinct thin layer (white and black covered in the 50s of last century) and a skirt and shorts suit. The series also offers some fashionable spring coats, including a navy blue evening shawl, a correct trend tail tuxedo and a high necked Satin shirt.