Adidas Announces Official Partnership With Beijing Marathon

World leading sports

Adidas, the world's leading sports brand, is widely involved in marathon races around the world. Adidas can be seen in famous international events such as the London Marathon, Berlin marathon and Boston marathon.

For the cooperation with the Beijing marathon, Mr. Du Bairui, President and managing director of Adidas group Greater China, said: "the 30 year old Beijing marathon represents the highest level of marathon in China. Adidas is very honored to work with it. We hope to support Beijing marathon and promote the development of running sports in China through our leading products and accumulated experience in other international competitions."

This year's Beijing marathon will be held in October 24th.

As the event draws near, Adidas will launch a series of integrated market activities to promote the Beijing marathon.

The theme of "Beijing running" will be exported through outdoor advertising, print advertising, public relations, digital platform and more than 1000 Adidas stores. A series of offline running activities will also be launched in Beijing's main fitness centers and universities.

In addition to thematic market activities, Adidas has launched a series of high-tech products to support the Beijing marathon, such as the newly listed Supernova Sequence 3, which is favored by global professional runners, and is suitable for half to full marathon runners. The Clima Cool Chill with 360 degree cooling function is an ideal choice for leisure runners, suitable for 9 km and mini marathon runners. Bounce Titan and Venus are the best equipment for fitness enthusiasts, and are suitable for participants in 4.2 km events.

These products have already landed in Adidas running experience center and Adidas stores.

The running experience center, located in the Sanlitun brand center of Adidas, Beijing, and more than 40 Mini running experience centers scattered across the Adidas retail store in Beijing will provide services for runners.

Runners can not only learn about professional running equipment, but also get professional guidance from running experts and coaches.

In addition, the Adidas running experience center in Sanlitun receives weekly enrolment from running enthusiasts and participates in marathon's pre appointment experience, providing a platform for runners to train, communicate and share running stories.