Chengdu Women's Shoes Compete With International Brands.

　　 In September 28th, the Italy brand alliance "Yi Shang Ming" shopping center will open to visitors in Wuhou District, Chengdu. The center will introduce hundreds of Italy. Brand of women's shoes 。 It is reported that "Yi Shang Ming" plan to open 5 brand alliance direct sales center in China, the first settled in Chengdu.

The choice of "Yi Shang Ming" is only a microcosm. In the past ten years, the footwear industry in Chengdu has firmly grasped the historical opportunity for the development of the western region and integrated the operation of the brand of the Chinese women's shoes city, and has actively undertaken industrial transfer, becoming the fastest growing area in China's footwear industry. Today, Chengdu and Guangzhou, Wenzhou and Quanzhou also call the domestic footwear industry "three states and one capital", and output ranks third in the country.

Chengdu shoe industry, represented by women's shoes in Sichuan, has been in the past ten years. Export volume It jumped from $4 million 800 thousand to $664 million, an increase of 137 times.

Wuhou shoes city is a famous shoe area in China.

Wuhou District, Chengdu, has a tradition of shoemaking. After hundreds of years of development, it has formed a footwear industrial cluster. In 2002, our province put forward: "create Wuhou shoes capital, create a famous shoe area". Subsequently, the "West China shoe capital Industrial Park" was established and was included in the key construction projects in the province. With the formation of specialized industrial parks and the surrounding ancillary market successively completed, Wuhou shoes capital The ability of cluster development has improved rapidly.

Peng Jun, chairman of Western Shoes Capital Industrial Operation Co., Ltd. recalls that at that time, more than 8 of the province's shoemaking enterprises were gathered around Wuhou District, of which 9 of them were women's shoes. "The characteristics of Chengdu footwear industry are women's shoes, and the brand of" Chinese women's shoes city "is in line with the reality of Chengdu's footwear industry.

In 2007, the development plan of shoemaking industry cluster in Chengdu was put forward, and the industrial development strategy of "one capital and two gardens" was put forward. That is to say, the "Hou" and "brain" for the footwear industry will build a brand women's shoes R & D, production base, trade, information, exhibition and training center, and build a shoemaking base with Chongzhou and Jintang counties as "Parks" and "shoes for the footwear industry". Over the next three years, thousands of shoe manufacturing enterprises in Wuhou District completed industrial transfer and promoted the upgrading and development of the footwear industry.

At this time, the layout of the global footwear industry has changed quietly: the footwear enterprises in the eastern coastal areas of China are trying to get rid of the constraints of land, labor and other factors to accelerate the pace of "East shoes moving west". The international shoe industry brand is accelerating the development of the Chinese market. Under the trend of localization of international brands and the localization of channels, the "West shoe moves eastward" has taken a step.

Chengdu, which has built a complete industrial chain, has welcomed the peak of shoe orders, enterprises and technology transfer in 2006. From 2000 to 2009, the number of shoemaking enterprises in Chengdu increased by 4 times, and the output value increased from 2 billion 400 million yuan to 20 billion yuan. Among them, the average business income of Enterprises above designated size increased by more than 25% per year. Today, Chengdu women's shoes account for 10% of the country's total production, accounting for 7% of the world's total.

"Chengdu made" women's shoes compete with international brands.

By the end of 2005, China Light Industry Federation and China Leather Association awarded Wuhou District the title of "women's shoes city of China". In 2006, the Wuhou District government and Chengdu jointly established the first industrial operation team in China, Sichuan West shoe Capital Co., Ltd., to carry out regional brand operation. At the end of the year, the first "China Women's shoes capital international procurement Festival" opened in Chengdu. When witnessing the grand occasion of the 100 thousand people's on-site purchase, Peter Maguyon, the American footwear distributors and Retailers Association, sighed: "5 to 10 years later, this will be the world's women's shoes city."

More and more Chengdu women shoes "go" to the world. But Wu Xifan, general manager of Chengdu Footwear Co., Ltd., a shoe maker, said that a pair of shoes sold for $more than 100 in the US market could only get $5 by Prof. After the international financial crisis, corporate profits fell by 10%.

How to consolidate and expand the competitiveness of Sichuan shoe market? "Sichuan light industry adjustment and revitalization action plan" clearly pointed out that we should rely on Chengdu Hou Hou "Chinese women's shoes city" to actively cultivate and build regional brands.

"Government's hands" and "market hands" again exert force. Since 2008, Chengdu has launched "Wuhou direct selling shoe city", "Chinese women's shoes capital products chain store", "Chengdu women's shoes national line" and other projects to build an internal platform for enterprises. At an entrepreneur experience exchange meeting held in August 2010, Liu Qiongying, chairman of AI min company, said happily to his colleagues: "a pair of shoes made in Chengdu can sell more than 4000 yuan in the domestic market, and can compete with international brands." {page_break}

By the end of 2009, the first cross regional industrial operation platform in the country was set up: "Chengdu women shoes (Guangzhou) factory export order center, Chengdu shoe city". Through this "local construction base, coastal construction terminal, overseas terminal" trade platform "go out" and "please come in", "Chinese women's shoes city" get rid of the passive situation for the middleman's OEM processing, and have a stable external sales channel. So far, Chengdu women's shoes enterprises have already accepted millions of US dollar orders.

In January 1, 2010, the "China ASEAN Free Trade Area" was officially built. With the advantages of geopolitical and industrial complementarity, Sichuan shoes, represented by Chengdu women's shoes, vigorously expand the ASEAN market. In a short period of six months, the export of Sichuan shoes to ASEAN increased by 71% compared with the same period last year, and exports amounted to tens of millions of dollars.