When Does The Chinese Brand Shoe Enterprise "Spoil" NBA Battlefield Rest?

September 25th, how much does it cost to get a NBA star endorsement?

Let's first look at how to sign a NBA star.

First of all, you need to choose a suitable broker, such as looking for

Next, find ways to get their mailboxes and write them in English mail.

Negotiate the conditions, sign the contract and pay the bill, then you can bring the star's foot mold home to make shoes.

Send your shoes to them and turn on the TV. You can see that they are playing in your shoes on the court.

Of course, there will be a certain cost, and you will need to go out by yourself.

E-mails and pin models are all small money, which can be ignored; flight tickets to the United States need to be paid by themselves, and about 3000 dollars for round-trip trips. To the US, eating and lodging is a little more than $100 a day.

Next is the big head, the signing fee.

It depends on who the other person is.

The average annual salary of NBA players is 5 million dollars.

Endorsement, Nike and Kobe's contract is 3 years 42 million dollars, James's contract is 7 years 97 million dollars, but like Artest's flow is much cheaper, at most not more than 600 thousand dollars a year, about 4000000 yuan, similar to Andy Lau and Rosamund Kwan.

Basically, it's not a very popular star, and it will not exceed 1 million dollars.

Another big expense is the outfit.

According to the requirement of high standard, the cost of clothing for a year is about 1 million yuan RMB, and the cost of opening a shoe model will probably cost hundreds of thousands of yuan. According to the calculation of two pairs of shoes for every two fields, 60 pairs of shoes should be made annually.

The cost of each delivery is $10000 a year.

The rest is the star thing.

In the contract, it is generally agreed that several times a year to come to China and take a few commercials, which are the proper meaning of the endorsement.

In addition, the products sold by the stars are usually sold at 5%.

So, you know why I saw some media say that this summer NBA stars will be 60 million dollars when they come to China, they will sneer at it.

What is the concept of 60 million dollars? That is the money earned by the whole NBA in the year.

This figure,

Having endorsed, you also need to become an official partner of NBA so that you can print these words on your product.

This figure is generally not less than 3 million dollars.

In addition, you can also buy billboards, which usually vary from person to person.

Besides, the shirts need not be considered.

In 2006, Adidas and NBA signed a 11 year Jersey supply contract, which could not be bought for $400 million.

What? Chest advertising? Do you see NBA in the end? Although NBA is very embarrassed now, NBA hasn't sold the chest ads for the 64 years.

You can consider training clothes.

Last year, NBA began to release the chest advertising of training clothes. From the current market, it is enough to have more than ten million dollars a year.

However, David Stern, President of NBA, had previously suggested that the advertising on the chest of the race suit was not impossible, but his psychological price was $20 million per team per year.

Besides, you can also consider naming the main stadium of the team.

TOYOTA's contract to the Rockets' main arena a few years ago is $300 million in 30 years.

With a piece of news, Oklahoma thunder team is looking for a new naming dealer for Ford stadium. If China's sports brand is interested, you can contact them.

In addition, buying a team is also a good business. Last year, Russia's richest man, Plo Roloff, joined the nets. 80% of the team's shares and the 45% shares of the "Barkley center" at home, together, cost 200 million dollars.

To sum up, putting your business in the NBA mall is not necessarily worth hundreds of millions of dollars.

This is why domestic brands are particularly fond of finding NBA endorsements.

Speaking of the first domestic brand to move this idea, it should be considered as a national brand.

After that, it was not until 2005 that a strong local brand "Ali" signed a retired NBA star, known as the "glider" of East Jordan and West Germany. Drexler signed the contract for two years, and the effect was not known.

At the end of 2005, PEAK became the home sponsor of the rockets and put their billboards on the NBA.

Then, Lining signed Damon Jones, O'neal and Hayes in early 2006, and PEAK signed Battier, then "dream seven".

Star Wars.

In 2007, Anta also appeared, signed the Rockets' Francis, Scola and Bonzi Wells, and even the coach invited them, known as the "special adviser".

There is a plot to reveal that "diamond" Scola's agent was originally looking for PEAK, but at that time PEAK general manager Xu Zhihua thought it was too expensive, "the price is two times that of Battier", and later he took the money to get a "NBA official market partner".

In 2008, Hongxing Erke's billboard also boarded the home of the rockets and the bucks. But PEAK had decided to take the ball race to the end. Lining got Byron Davis, Xu Zhihua grabbed Kidd from Lining, and signed 5 NBA stars including Artest and mutmo Bo, and his star suddenly reached 7.

Since then, the strategy of the participating parties has begun to divide.

Hongxing ERK turned to the football circle, and Lining and Anta began to follow the boutique route.