BELLE Shoes Sales Grow At A High Level

With the widening of gross profit margin, net profit in the first half of 2010 increased by 37% over the same period last year.

The changes in the average price and product mix made BELLE's total revenue rise 19.8% in the first half of 2010, reaching 1 billion 525 million yuan, of which gross margin increased by 3.2 percentage points, accounting for 55.6%.

In the first half of 2010, the company increased 703 new stores, representing an increase of 13.3% over the previous year, and the total number of stores reached 10315.

Management said that in the next three years, the retail network will expand at an annual rate of about 10%. It is estimated that the total number of stores will exceed 13000 in 2013.

The income of BELLE footwear industry accounted for 59.4% and 60.3% respectively in the 09 years and the first half of 10 years.

In the first half of 10 years, the brand growth of newly acquired brands was stronger than that of the existing brands, especially the growth of the brand and its growth rate.

The existing brand has become the main source of income for footwear.

In the first half of 10 years, sportswear division contributed 39.7% of total revenue, down from 42.9% in the same period last year.

The main form of new shops is first-line brand stores, such as Nike and Adidas, which are more profitable.

Due to the increasingly fierce competition, it is expected that in the next few years, the growth of sportswear sales in the same store may be maintained at a lower number of units.

The company's footwear sales grew by 18%, while sportswear sales increased by 4%. At the same time, the same store sales growth in the first half of the year was higher than expected, and the annual growth of same store sales increased from 10% to 15%.

Group management said that the average price of products this year ranged from 400 to 500 yuan, and the company's goal is to increase the number of products per unit in the coming years.