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Fan Kai Pin Launches Campus Promotion Plan

2010/9/26 9:06:00 83

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vancl

(VANCL) recently announced that it will start the campus promotion plan with the famous fashion media "fashion.COSMO" at the beginning of the new school year in September.

This is another brand promotion initiative in 2010 when the company invited Han Han and Wang Luodan to endorse and launch mass advertising.

According to the relevant person in charge of van GEE pin, in the three month long national campus promotion campaign, more than 2700 campus agents will be recruited to over 2000 people from all over the country, so as to open up the offline marketing channel of the campus market.

The company will also recruit 500 outstanding graduates in 2011 as a reserve talent.

In view of the market for college students,

Canvas shoe

Sweater

T-shirts, sportswear and many other students.

Clothes & Accessories

Category, and specially launched campus preferential group buying activities.

The theme of this campus promotion campaign is "fashion VANCL dream zero distance". According to the introduction, the company intends to advocate "post-90s fashion concept" among college students, that is, advocating true self expression.

Fan Ke Cheng believes that combining the characteristics of everyone, through the dress match of price, not vulgar and blind superstition, is a more healthy view of fashion.

A few days ago, fan Kai Cheng announced that it would recruit more than 2700 campus agents in over 2000 universities across the country, responsible for distribution and publicity services of all customers in major universities, aiming at developing 300 billion yuan college students' consumption market.

According to the responsible person in charge of campus recruitment, more than one thousand people have signed up. The first batch of 700 officially recruited has been working in the near future.

It is learnt that the company will provide up to 16% promotional commissions for campus agents.

Campus agents do not have special business indicators, mainly through the way of commission to encourage campus agents to actively carry out various publicity on campus.

Fan Kai pin also announced plans for campus recruitment in 2011.

According to the introduction, campus recruitment will be officially launched in October, and there will be 500 campus recruitment posts in various fields such as technology development, logistics management, content editing, clothing design, etc.

In a recent public meeting, CEO revealed that VCM is expected to grow by 300% in 2010, and sales will exceed 2 billion. By 2011, customers are expected to sell 100 million items of clothing.

Chen and his management team believe that the enterprise will soon achieve a 10 billion sales scale, so we need to make corresponding layout in advance in warehousing and logistics, product development, IT R & D and talent reserve.

In the near future, the recruitment and recruitment of people are increasing. This campus recruitment plan is regarded as a necessary part.