China'S Clothing Brand Needs Diversified Structure.

At the fourth China brand Festival, Ai Feng, chairman of the brand China industry alliance, put it in the opening ceremony: "Chinese clothing brand needs a revolution."

I saw an article on the Internet before. Did you wear clothes or clothes? This question made me interested in pressing the mouse. The author made a good summary of the difference between clothes and clothes.

It is said that clothes are objects that satisfy people's clothing, but clothing is based on people's ideas and ideas, and plays the role of ideological behavior in human interaction.

Therefore, clothing is not just clothes, but clothes that give emotional color. It is a kind of clothing after sublimation.

This is a non professional netizen, the clothing in the mouth is actually the brand we have been emphasizing.

With the needs of work and self pursuit, people are paying more and more attention to their image in interpersonal communication.

For different occasions, you should wear different clothes, shop for leisure and comfort, be sensible and elegant in your work, and wear on the banquet.

Over time, clothing has formed a unique culture on clothing, which plays the role of silent mood and self expression of the wearer.

With the "revolution" proposed by Ai Feng, the clothing in our market is still in the stage of clothing, and there is no culture that sublime to the brand.

"Big manufacturing country, small brand country" is the conclusion of Ai Feng, and it is also the perplexing problem of domestic brands.

China's manufacturing is at the bottom of the industrial value chain with little added value.

We still lack the internationally recognized brand names, more than 90% of export products are OEM, and 10% of the independent brands, because there is no visibility, and therefore lack of added value.

And then to the topic just now, from clothing to clothing, this is not only a change in the quality of life, but also a change in people's fashion sense.

When people live on the line of food and clothing, there is a dress that is satisfied, and as the level of material and the quality of life increases, people begin to pay attention to their clothes from the clothes, and the idea is gradually changed from "demand" to "pursuit".

At present, there are few local clothing brand stores in most of the advanced shopping places.

The shopping mall also refused to recognize local clothing brands on the grounds that consumers did not recognize domestic clothing brands.

In fact, some of the world's most famous products are manufactured in China. However, high brand premium has been earned by foreign brands, and domestic processing plants can only become cheap wage earners.

This is the embarrassing situation encountered by the domestic garment industry.

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Many famous brands abroad are rising and leading.

This is a vicious circle, enterprises need profits, and brand's sense of mission is not strong.

Those domestic brands who consistently make original innovations are not willing to compete with the large scale advertising investment of international brands. The brand awareness of enterprises limits their development.

Ai Feng appealed that consumers should give priority to local brands and support the development of Chinese enterprises in the same quality.

Entrepreneurs should also abide by social ethics and produce excellent quality, safe and reliable products.

Yes, this requirement is indeed a revolution, facing the foreign brands.

The sense of mission of a brand is something that every garment owner should possess. Although meeting the clothing demand of a great country, it is still the main way for a garment enterprise to make profits.

The revolution in manufacturing and creation does not come from consumers, but from our brand concept, which comes from the idea of business leaders.

No one can regulate the needs of consumers, nor can he complain about the disloyalty of consumers.