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Jinjiang Shoe Machine Looks At Southeast Asia Collectively.

2010/9/27 10:00:00 33

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Wu Jianjun, owner of Hong an (Fujian) Machinery Co., has been paying close attention to the situation in Vietnam and India recently.

Under the premise of stable domestic market share, Wu Jianjun began to consider expanding the focus of the market, and Vietnam, India and other places became the preferred place for Hong an machinery to expand the market.

Fujian is one of the three largest production bases for shoe machines. The products of some shoe making machinery enterprises have basically covered all the links of shoemaking process, fully equipped with the output capacity of the whole plant. The technical content and grade of the products are close to or even exceed the level of Taiwan shoemaking machines. They are quite characteristic in the level of product technology, production management and marketing, and some products have been exported to Europe and Southeast Asia.

As the most important production area of shoe machine in Fujian, Jinjiang shoe machine has become the main force of Fujian shoe machine impacting the international market.

Local shoe machine enterprises including Manchu shoes machine, Hongan machinery and so on have all cast their sights on Southeast Asia.

Local market capacity stable

As a complement to the footwear industry in Jinjiang, shoe making machinery originally came from Taiwan, now many of Jinjiang's.

Shoemaking Machinery

Manufacturing enterprises used to be agents of shoe making machinery enterprises in Taiwan area. Through sales, assembly, maintenance and service, the core technologies were finally mastered, forming their own development capability and pforming into their own products.

In the process, Jinjiang also produced a large number of excellent shoemaking machinery enterprises.

In the development process of over 10 years, the shoe machine in Jinjiang has basically been able to form an effective supporting supply to the footwear industry.

However, because of the over reliance on the local shoe industry, the local shoe machine industry is lack of sufficient innovation ability. The homogenization phenomenon is very serious. The total market volume of shoe machine industry in Jinjiang has been stagnant. This has also become the confusion of the development of many shoe machine enterprises in Jinjiang.

"In the eyes of outsiders,

Jinjiang shoes

The demand for shoes machine is very large.

There is nothing wrong with this sentence itself, but the large market demand can not afford the common frustrating of many enterprises.

Over the years, the footwear industry in Jinjiang has

shoe machinery

The demand has reached a relatively stable level.

If there are no major accidents, the local shoe machine market will remain at a relatively low level every year.

Wu Jianjun told reporters that in his view, like the development of downstream shoe material factories and finished shoe factories, the demand of local shoe machine market for products has tended to be stable, and explosive development will hardly happen in a short time.

The stability of the local market is only one aspect. For the shoe machine in Jinjiang, there is still a short board to survive in the local market: R & D.

"All along, the shoe machine made locally in Jinjiang is only modified on the basis of the shoe machine in Taiwan. It is very difficult for any enterprise to get the machine that is completely designed and developed independently.

When the market demand is strong, the short board will not show up. But when the market demand becomes stable, it is obvious that the shoe machine in Jinjiang is not enough.

At present, the demand for shoe machines in the shoe machine market of Jinjiang is mainly concentrated on the high-end shoe machine, which is difficult for local shoe machine enterprises to meet.

This has led to the fact that although the market space is still in existence, the local shoe machine can not enjoy the situation. "

A boss of the shoe machine company, who did not want to be named, told reporters.

Zhang Jiameng, general manager of Fujian hi climbing sporting goods Co., Ltd. also shared the same view on this issue.

"If enterprises are in a period of steady development, no one will buy machines on a large scale.

After all, buying machinery and equipment is a long-term investment, and unlike other investments, the machine will only depreciate after buying it, and it will not appreciate. Even if the purchased machine is sold, it will not be as good as scrap iron.

This is also one of the problems that many downstream manufacturers consider. "

Zhang Jiameng said.

Top priority in Southeast Asia

The development space of the local market is limited, and the foreign forces have also increased the snatching of the Jinjiang market.

Under the internal and external troubles, many shoe machines in Jinjiang began to expand the pace of market space step by step.

In the step of developing the shoe machine outside Jinjiang, the market represented by India and Vietnam became their first target.