Jiangsu'S "Fashion Brand Strong Province" Glorious Dream Road

Han Qinghua, Deputy Secretary General of the Jiangsu Provincial People's government, made a concluding speech during the concluding speech of the Yalu China clothing brand innovation and Sustainable Development Summit held during the twelfth Jiangsu International Fashion Festival. On the one hand, Jiangsu was gratified by the impressive performance of the "clothing manufacturing province". On the other hand, it began to think about how to achieve sustainable development so as to realize the glorious dream of "strong brand of fashion and brand".

12 years ago, when the Jiangsu clothing festival was founded, Jiangsu's textile and garment industry was still less than 100 billion yuan, and this year it could exceed 1 trillion yuan.

That is to say, after Jiangsu's machinery industry and electronics industry, another trillion level industry was born, and the textile and garment industry of Jiangsu entered a new stage of development.

Han Qinghua, Deputy Secretary General of the Jiangsu Provincial People's government, made a concluding speech during the concluding speech of the Yalu China clothing brand innovation and Sustainable Development Summit held during the twelfth Jiangsu International Fashion Festival. On the one hand, Jiangsu was gratified by the impressive performance of the "clothing manufacturing province". On the other hand, it began to think about how to achieve sustainable development so as to realize the glorious dream of "strong brand of fashion and brand".

What is supporting the huge traditional industries and how to achieve 10 times growth in 12 years?

Industrial pformation and upgrading drive market performance

In 2009, the textile and garment industry in Jiangsu actively responded to the impact of the international financial crisis. The textile and garment industry in the province achieved 873 billion yuan of industrial output value, 860 billion 100 million yuan in sales revenue and 8.47% and 8.79% respectively in the same period last year. The textile and garment industry achieved a profit of 35 billion 12 million yuan, an increase of 24.25% over the previous year, and three indicators ranked among the highest in the country.

Since 2010, the textile and garment industry has made breakthroughs in the fields of raw material cost, labor cost increase, foreign market demand, and domestic market demand instability, and its performance has steadily recovered, but the situation is still not optimistic.

Therefore, Xie Ming, President of Jiangsu textile and Garment Association, said at the twelfth Jiangsu clothing festival: "under the new situation, we will accelerate the pformation of the industrial development mode and product mix, and actively promote the brand building of Jiangsu's textile and garment industry, and expand the influence of the textile and garment industry in Jiangsu.

"Transfer" and "focus"

Zhou Yibiao, deputy director of Jiangsu economic and Information Technology Commission, pointed out that, on the one hand, despite the impact of the economic crisis in 2009, the output value and profit export volume of Jiangsu's textile industry still achieved two digit growth.

In recent years, the apparel industry has implemented brand strategy in the province, though it has innovated a number of brands with market influence, including more than 50 Chinese brands, more than 100 famous brands in Jiangsu, and the annual sales of brand products account for more than 40% of the total sales of garment industry in the province.

But from another point of view, the brand of Jiangsu is still at the stage of licensing, and its popularity and influence need to be further improved. There is still a big gap compared with the advanced provinces in China.

With the constant updating of consumption concept, consumers' demand for brands is becoming more and more prominent, and pformation is imperative.

The majority of garment enterprises in Jiangsu should further enhance their technological content and implement brand strategy from the aspects of market positioning, product design, marketing channel innovation, and personnel training. These aspects are new challenges and subjects for enterprises.

At present, in order to speed up the pformation and upgrading of traditional industries in Jiangsu, Jiangsu has promulgated the traditional industrial upgrading plan, intensified efforts to train talents, set up a design and technology public platform for the majority of garment enterprises, and provided better services for Jiangsu's clothing enterprises to innovate their own brands.

Han Qinghua, Deputy Secretary General of the Jiangsu Provincial People's government, said that the place where "gold" should produce "gold" could not produce "brass" and could not produce "loess". The textile and garment industry in Jiangsu has already broken through trillions and can no longer engage in low end.

The middle and low end must be pferred and pferred to the central part of the low-end processing and primary products to achieve a win-win situation.

For large enterprises and high-end enterprises, because of the rising energy costs and labor costs in Jiangsu, we should try to keep the enterprises and retain talents, engage in industrial clusters, and gather brand businesses to reduce logistics costs.

Han Qinghua talked about two problems, one is the brand problem, the other is the leading enterprise's driving problem. Two.

He said that he did not agree with some enterprises in other industries. "Some enterprises found that textile and clothing were too bitter and too thin to go elsewhere.

However, as an old textile and clothing Province, Jiangsu's main industry must not be biased. However, we should do more unfamiliar areas and not blindly engage in industries that we are not familiar with, and we must do our main business well.

Industry development to today's situation is hard won and can not be easily lost.

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Independent brand is destiny

On the day before his arrival in Nanjing, Xia Hua, chairman of the enterprise group of Yi Wen, went to Lenovo for two days as a member of the Entrepreneur Club.

Xia Hua described that when communicating, someone asked Liu Chuanzhi a question: "the big Lenovo that you see includes four parts: Lenovo's PC, IT, and investment and real estate, which together form Lenovo's about 100000000000 scale today.

If you make a metaphor, the Lenovo will be considered as the first wife in the whole PC industry. Lenovo investment and real estate are regarded as two wives and three wives. The former is very difficult now, while others are doing very well. Now they are making money in particular.

"Which one is your life?" Liu Chuanzhi answered seriously: "the brand of Lenovo is my life."

Xia Hua concluded that there are two different results in making a brand, one is money, and the other is a brand.

Now, what is the domestic and international environment of the innovative brand? Xu Kunyuan, vice president of the China Textile Industry Association, pointed out that the first is the globalization of the brand. By the year 2007, the space of GDP reached 26% through export trade. Two is the division of the value chain. As long as the value chain is integrated, the brand can be formed. Every value chain can be optimized to achieve the brand. Three is the internationalization of the Chinese market. Now 80% of Chinese clothing is consumed in China, so China is the largest textile and clothing market.

Now every multinational group is competing in China, and the Chinese market has great potential.

Therefore, it has won the Chinese market now, that is, to win the global market.

The Chinese market itself is a "global" concept. The demand of China's 1 billion 300 million people is vastly different. Now the textile and clothing brands have undergone great changes. Besides popularity, brand names and personalization and fashion of brands, personalized consumption will surely create thousands of brands in China.

In terms of brand building, Xu Kunyuan emphasized that the brand strategy of an enterprise should be a centenary strategy.

Not being big or high-end is brand.

The key is product development and innovation, to constantly meet the changing psychology of consumers, every year, there are new products coming out.

Enterprises must have a hundred years shop concept, do not shortsighted; to achieve technological progress, technological innovation, management innovation, product vitality, brand can be long.

The Jiangsu international garment Festival has been implementing the requirements of the "brand branding of traditional industries" put forward by the provincial government. Starting from the upgrading of industrial archives and the demand for sustainable development of enterprises, focusing on expanding the market influence of the brand and promoting the industrial upgrading and structural adjustment of the textile and garment industry, and deepening the two themes of "brand" and "fashion", we will promote more corporate tree images, create brands, create famous brands and more independent brands to the whole country, so as to enhance the overall image of Jiangsu textile and clothing brands.

It is understood that this year, except Bosideng, sunshine, red beans, Yalu, Yihe, snow bamboo and a number of old brand "Chinese famous brand" enterprises in Jiangsu Province, they have appeared in the exhibition, and have more love for rabbit leisure wear. Embroidered girls, LAN Zi embroidery, 100 lotus dress, Reed, arston, hawk men's wear, Succpard outdoor, a large number of new outdoor fashion brands such as China outdoor have entered the fair.

Talent is an important support for industrial development.

The garment industry in Jiangsu should embark on the road of new industrialization and make Jiangsu's clothing province move faster towards the strong clothing province. Talents are most important. Enterprises should stand firm and innovate in the fierce competition, and the role of talents is self-evident.

It is understood that more than 10 million enterprises in Jiangsu above the scale of employment, of which 2 million of the textile and garment industry practitioners, accounting for 1/5.

Therefore, the garment industry in Jiangsu should embark on the road of new industrialization and make Jiangsu's clothing province move faster towards the strong clothing province.

During the clothing festival, vice president Xu Kunyuan stressed that we should optimize the internal and external environment and put people first.

If there is no product design talent, no marketing talent, the industry is hard to develop.

Since talent has become a major support for the industry, training talents, mining talents and retaining talents has become the hottest topic and the most urgent action in Jiangsu industry.

Different from the past, there were a number of events on the eve of the twelfth Jiangsu clothing festival, which also indicated that the importance of industrial talent training will go up again.

In the interview, the reporter saw that the main venue of Jiangsu Fashion Festival, the Nanjing International Exhibition Center, was put on the new dress at the end of the costume festival. The first Jiangsu Education Expo also appeared after the dress Festival.

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Hatching "counterpart" newcomers

The "100 Fu Lun Cup" design competition and design salon in Jiangsu Clothing Institute is one of the platforms to advocate innovation and launch new people.

Wang Yi, general manager of the Jiangsu Business Development Co., Ltd. was very satisfied with the organization and results of the competition. She was surprised to find that many works could be pformed into the clothing products entering the market through the operation of the company.

Since November 2009, the organizers have held a contest speech and guidance in 12 colleges and universities, and collected 481 design entries and 532 essay solicitation from 35 schools.

The contestants are very serious and talented, and the results of the essay awards are 10 from the original to 20.

Excellent fashion designers are the core strength of brand innovation and development. Wang Yi always adhered to this view.

She said that her company introduced new people every year, especially when they accepted the graduates' joining. It was this experience that some students felt great about the beautiful things, and had strong abilities in painting and computer operation, but they were far from the requirements of the enterprises in their work.

In order for both sides to form a good resultant force, designers can better serve the enterprises. They must complete the finished product design according to the brand attributes, rather than create their works according to their ideals.

When he summed up the event, he said the contestants were very young, the youngest was only 18 years old, and the youngest was 25 years old.

It can be said that the hope of Jiangsu garment industry lies in the participants.

They are catching up with the opportunity of pformation and upgrading of Jiangsu's garment industry, and creativity has been highly valued.

Educating people should have good soft and hard environment.

In September 9th, the Jiangsu Provincial Department of education, Jiangsu clothing association and Changzhou Textile Garment Institute jointly organized the "Summit Forum on clothing education and industry development in Jiangsu". The representatives from the educational circles of Italy, Hongkong, Taiwan and Jiangsu, and the entrepreneurs in the clothing industry, taking the successful mode of talent training in the clothing industry as the topic, discussed the direction of the training of clothing talents and the cooperation between schools and enterprises in the future.

The elite in the two fields of education and industry have offered advice and suggestions for the common development of clothing education and industry, and put forward many new ideas, new ideas, new ways and new cooperation.

Experts in the field of education have thoroughly discussed two questions, such as "how to train people, cultivate people", "how to run schools well and what schools to run".

Jiang Hengjie, executive vice president of the China clothing association, also took part in the forum. After the ideological exchange and experience exchange among representatives from all walks of life, he concluded that the right enterprises and suitable positions would turn talents into "good talents" and vice versa.

Therefore, the selection and appointment of talents is another kind of "continuing education" after Colleges and universities. How to use good corporate culture to attract talents, retain talents and maximize their creativity is a matter of time.

Combining brand and creativity to enhance business value

Fashion creativity and brand guidance will be the best booster for industrial pformation and upgrading. To become a fashionable, modern and internationalized textile and garment Province, we must introduce the fashion industry to keep pace with the local economy in order to maintain the first mover advantage and sustainable development.

Now, the source of value has changed.

There has been a great reversal in the development of economic development driven by the creation of tangible values. The creation of intangible value and the operation of the economy have become a trend.

Jiangsu international clothing festival launched in the first twelfth years "

Creativity and market docking

The first eleven garment festivals have made unremitting efforts in the field of creativity.

First of all, "design is".

This year's "100 Fu Lun Cup" Jiangsu clothing academy design competition and Design Salon activities, in addition to other competitions similar to the clothing creative design and production exhibition links, but also specially set up the "best matching Award", go straight to the "market docking" theme, the participants were asked to enter the market from the "hundred Lotus" clothing products to pick out different single products for the combination of wear patterns, which is not only a test of market sensitivity, but also in the field of clothing to lead the trend of the attempt.

Next is the annual autumn and winter clothing fabric fashion trend publishing activities, in a more professional and market-oriented form of publication, increased cooperation with international organizations, and closely linked with the development of new products in many enterprises in the province, so that the trend of fashion is closely related to the latest fashion and creative fabric popularity information and leading edge textile technology, and promoted the product development of a number of clothing brand and fabric brand enterprises.

Again, it emphasizes international cooperation, discussion and communication.

The fashion design show of fashion designers in Italy, Japan, Korea and other countries, Hongkong and Taiwan will be held to convey the design concept and latest fashion and fashion ideas of international costumes, so as to enhance the local designers' international thinking and brand fashion design ability, and to bring creativity to market pition.

"Now we are changing from industrial manufacturing to fashion creation. Only by combining brand and creativity can we create maximum commercial value. Fashion creativity has become one of the most dynamic elements of industrial upgrading."

Xie Ming said that fashion creativity and brand guidance will be the best booster for industrial pformation and upgrading. To become a fashionable, modern and internationalized textile and garment Province, we must maintain the first mover advantage and sustainable development, and introduce the fashion industry to keep pace with the local economy. The first fashion week of Jiangsu fashion is just an excellent carrier choice.

Creativity calls for advice from all sides.

Xia Hua practiced her for many years.

Xia Hua likened innovation to "changing the rules of the game". She said: "to do business is to lead this group of people to play games. As long as everyone is involved, this game is particularly interesting. We often have to play the role of changing the rules of the game."

In Beijing, Xia Hua receives about 7000 visitors every year, feeling the infinite creativity of Yi Wen in their own designed space.

Xia Hua said that innovation changed the rules. The previous China International Fashion week started with women's wear. Since the first day of the men's wear in Notting Hill, all the men's show in the back was the first.

The Jiangsu industry is illustrated by the example of Beijing enterprises, because Jiangsu has the willingness to communicate and the open mind. In the various forums organized by the festival, there are "tall men" everywhere. They provide "innovative wisdom" for Jiangsu's industry, and the forces behind the trillions of industries have gathered strength.