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Shoe Companies Are Emerging On The "Fast Fashion" Road.

2010/9/28 21:08:00 71

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From crisis to international brand

ZARA

The fast fashion trend represented by H&M is sweeping the globe, and its fierce momentum cannot be resisted.

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At home, it is also found that some shoe brands are embarking on the road of exploration. It is learned that after the sudden emergence of fashion and personality, the "fast fashion" mode will win quickly and rely on its unique supply chain management. The mode of "fast, small and diversified" is in line with the demand for personalization, and on the other hand, it is also a product of the current saturated economic environment.

With the rapid development of foreign capital, China's local shoe and clothing enterprises are gradually feeling the pressure of planning and pformation.

Insiders pointed out that "if China's local shoe and clothing enterprises want to learn foreign capital",

Fast fashion

First, we must break through the barriers of channels.

"Shoe king" BELLE has recently entered the "fast fashion" mode of penetration. It is understood that in Guangzhou, the first one-stop footwear fashion chain store "sidewalk" also opened recently.

In BELLE's more than 60 new stores nationwide this year, BELLE is still trying out a new concept store, m ap by Belle, besides the sidewalk shop. The first model store has been opened in Dongfang Baoshi square with an area of about 1000 square meters.

In the face of increasingly fierce market competition in China, Wang Baili, from product, brand to channel mode, is taking a different way.

With BELLE speeding up the "fast fashion" process, it is foreseeable that in the near future, the main battleground of women's shoes competing in the fast fashion field will be BELLE's world.

At the same time,

Hengda

Also announced that the future of the footwear industry should be super technological innovation and fashion creativity.

It is not only a comfortable and healthy product, but also a fast fashion visual feast.

Therefore, we should adjust our strategy to pform and upgrade the new mode of technology intensive fashion industry and start promoting the fast rising mode.

It is reported that Hengda can only achieve 2 hours from creative design to sample completion.

The production of products has been shortened from 3-6 months to 15 days from design to listing.

The group develops more than 10 thousand new products every year, and more than 5200 kinds of products are listed.

Wang Jiwan, President of Hengda Group, said that the pformation and upgrading of the technology intensive fashion industry is an inevitable outlet for China's shoe industry to break through.

China's footwear industry must get rid of the current situation of relying solely on resources. "

With the increasingly diversified pursuit of people's lives, people's personalization is coming to an instant. It is this huge market opportunity that gives shoe companies the spirit to take up the pace of "fast fashion".

This scene is inspiring, and the "fast fashion" mode of the international brand has aroused great repercussions in the domestic footwear industry. This indicates that shoe manufacturers will take a new step on the basis of the "fast fashion" strategy.