Merino Wool: Natural And Luxurious, Leading The Fashion Trend.

On September 7, 2010 -9, the sixteenth SPINEXPO international popular yarn exhibition was successfully held at the Pudong exhibition hall in Shanghai. As a dedicated and unique professional exhibition, Shanghai SPINEXPO introduced the most comprehensive and characteristic products to the world, including textile yarns and fiber producers and promoters, knitwear, knitted fabrics and shuttle spinner, knitting enterprises and innovative textile machinery manufacturers.

For Australia

Merino soft: this series makes the fine Merino wool with an unprecedented gentle quality.

The fabric processed by innovative technology gives people more exquisite feeling, feels lighter and more luxurious.

It can be used not only for making classic costumes, but also for bright and strong colors.

Merino vision: this series presents a new beauty of Nuo on fabric texture.

This series aims at young people's market. Merino vision marks a new page in finishing of wool fabrics.

This series focuses on visual effects and dyeing processes, resulting in different texture and color effects, making it different from the usual appearance of wool fabrics.

Others include retro and sand washing.

AWI relies on its strong R & D strength, using innovative series of products, Australia's Merino wool has gone out of the traditional application range, become a widely used fashion fiber.

It can be used for ultra thin underwear products, but also for today's popular retro clothing products.

The three product promotion series presents a noticeable innovation concept for consumers.

AWI has been committed to bringing Merino innovation to the market and will continue to invest in cooperation with manufacturers, retailers and designers.

Only in this way can we promote the Australian Merino knitted and woven products to global retailers.

Speaking of this exhibition, Jimmy Jackson, general manager of product development and commercialization of AWI company, told reporters at the global sweater net: "we are very pleased to launch a new series at the Shanghai international popular yarn exhibition.

This is not only because China is an important processing base for Merino wool, but also because it is a more and more important consumer market. "

At present, Australia's beautiful Nuo sheep all over the country's different terrain and environment ranch, the Merino wool industry is Australia's main industry, to meet the world's demand for Merino wool 80%.

As Chinese consumers pay more and more attention to the quality of clothing and the impact on health, the consumption potential of Australian wool products in the Chinese market is increasing. China has become the largest area of wool processing and consumption in the world.

Many sweater manufacturers in China have developed pure woolen knitted woolen sweaters.

In order to maintain an advantage in a fiercer competitive environment, wool enterprises should not only stay in labor cost advantages and textile quantity advantages, but rely on technological innovation to increase the technological content and added value of products.

Transferring the production chain of wool products to the terminal market, increasing the added value of upstream and downstream, and displaying the natural and luxurious characteristics of wool through the design and changing effects of personality, through the brand to the terminal, is also a development direction of China's textile industry in the future.

Background: about Australian Wool Innovation Limited

The Australian Wool Innovation Limited (AWI) subsidize the research, development, innovation and promotion activities of all related wool products aimed at maintaining and improving the long-term interests of Australian herdsmen.

The scope of R & D investment includes wool production, textile product development, trade promotion and other industry projects.

AWI joint research institutes cooperate with commercial companies in projects to commercialize research and development results.

In the field of textile products, we mainly develop new Australian Merino wool products and introduce them to designers, manufacturers and retailers all over the world, so that consumers can share these development results.

AWI, which is funded by Australian herdsmen and partly funded by the government, is a non-profit company whose aim is to rapidly and extensively develop R & D products to the market.