There Are Four Kinds Of Smoke In The Internet Market.

On September 30th, with the return of the nostalgia product consumption boom, more and more businesses joined in the gold rush. Reporters interviewed dozens of entities and online shops. Management Most of them believe that with the increasing number of similar shops, Management The pressure is getting bigger and bigger.

Xiao Fu, a native of Ezhou, opened an online shop in 2009. The products are mainly based on some simple nostalgic products, such as Sailor's striped shirt , Warrior shoes Enamel cups and so on. "After 80 is more about the feeling of memory, 90 customers buy more fashion." Introduction of Xiao Fu. "Nostalgic products are sold in a culture, and only those who recognize it will be willing to pay." A shop owner introduces that the customer group of nostalgic products is not very developed in Wuhan, and now consumers in Beijing, Shanghai and other places are more. He analyzed that, first, because these cities have a strong culture of nostalgia, there are already a group of relatively stable consumer groups. Two, there are fewer sellers in these cities, and customers are usually used to buy such products online.

Reporters on Taobao online type back force shoes, showed 10564 treasures found, of which the number one seller showed that the unit price of 25 yuan of shoes were recently traded 2046. And the key to the sea soul shirt is to find 6890 treasures, and the seller's location is 212 in Wuhan.

Xiao Fu recalls that when he first opened a shop on the Internet, he made a survey. Only dozens of Taobao sold nostalgic products, and it was on this blue ocean strategy that he became a diamond seller in less than a month.

A large number of sellers follow suit and have a great impact on business. The new operators have participated in competition through price reduction, which has greatly reduced the profit margins. Such as the soul shirt from 30 yuan down to 26 yuan, each sell a piece will make about two yuan. "Business is much worse now than before." A shop in Wuhan called "80s". Take the sea jacket as an example. When the store is in good condition, it can sell four hundred or five hundred pieces a day, and its monthly income is stable at over seven thousand yuan, and now it has plummeted to about three thousand yuan.