Break The Bottleneck Of Price War, Animation Design, Increase The Value Added Space Of Industrial Products

The first eye is very important. The famous brand Samsung Corp, who is famous for its appearance design, has grasped the secret.

Not long ago, the Samsung and SpongeBob SquarePants phones were sold in Hongkong and Macao, and nearly 10000 limited edition phones were sold out in a month.

With lovely cartoon appearance design to "

Animation brand management company Guangyi was the second largest in the world in October 2008.

Wu Chuangyu accepted the first financial daily interview, said that at present, the company's SpongeBob SquarePants, duo A dream and other six anime brands developed by the animation derivatives covering toys, clothing, stationery, household goods and other more than 1000 varieties, in addition to Samsung, H&M and other brand cooperation to enhance mutual awareness and expand consumer groups, more are facing the domestic reputation of the business customers.

After the financial crisis, the design and brand awareness of Chinese manufacturing enterprises has obviously improved. Many export enterprises that make OEM OEM production all the year round want to break through the domestic market from product design.

"Design is very important. A thermos cup usually sells for only twenty or thirty yuan. After joining the cartoon image design, the price can be mentioned more than 100 yuan, not only to realize value-added, but also relatively easy to enter these terminal sales channels such as supermarkets and hypermarkets."

Wu Chuangyu said.

Happy Goat and other local original cartoon image licensing business has gradually entered the fast lane.

Wu Dun, a spokesman for Guangdong original power culture communication company, told an interview with our reporter that at present, there are more than 200 enterprises authorized by the image of Happy Goat animation, with more than 1000 products, including toys, furniture, paper towels and so on. The market share of the products authorized by Yang Yang goat has been estimated to be about 10000000000 yuan.

After the outbreak of the financial crisis, many manufacturers in the Pearl River Delta have pformed and upgraded with the help of animation culture.

Break the bottleneck of price war

In order to avoid the low price competition of furniture, Dongguan Hengda Furniture Co., Ltd., with the love of many independent brands, joined the creative industries to enhance the brand awareness and sprint high-end market. After winning the furniture authorization of Bobbi doll and launching Bobbi brand furniture last year, it bought the right to use the pleasant goat in furniture in January this year.

Tan Yi, general manager of Hengda furniture, said that unlike adult furniture, children's furniture brand has larger operating space, and can promote sales through the design scenario. The furniture designed from the perspective of parent-child scenario promotes emotional communication between parents and children, to a certain extent, increases the added value of products, is ready to go to high-end in traditional channels, and launches mid-range furniture below 10000 yuan online.

Yang Tao, chairman of Li Meng (China) Holdings Limited, is more adventurous. With the cooperation of Disney, Warner and other enterprises in the United States, he successively took nine of the ten famous animation brands in the world, such as Mitch and Batman, in the Asia Pacific region. In order to achieve the dream of becoming the first animation technology enterprise in the furniture industry, he concentrated on breaking through the brand design and terminal channels. Yang Tao made a bold decision to sell the factory and abandon the manufacturing process.

This year, due to the warmer furniture market at home and abroad, the processing of other factories has been affected by the progress of the supply, but Yang believes that the direction he has envisaged is correct.

"Traditional furniture is still in the stage of selling products instead of selling lifestyle, but only selling products, homogenization competition is becoming more and more intense, counterfeiting, plagiarism and price war are very serious, so we need to find another way." Yang Tao said, "we want to integrate the industrial chain, create a soft environment, sell lifestyle, build materials, toys, clothing and other links, and animation culture can create space for all aspects of integration, and brand identification is also clearer.

We introduce a set of Hello Kitty furniture, the terminal price is sold to 110 thousand yuan, dealers can earn fifty thousand or sixty thousand yuan from it.

Judging from the current feedback from the market, the strategy of combining alliance with Hengda and animation culture has gained some gains for the time being. These two enterprises have taken up the top two in the domestic children's furniture market and left behind other competitors. They also provide another development thinking for the same line of export orders taking advantage of price advantage.