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Huarun'S Attack On Commercial Real Estate

2010/9/30 15:05:00 21

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Huarun Commercial Real Estate

After entering the club for the first time last year, it has been low-key.

Central enterprises real estate

Huarun seems to be slowing down.

In this year's regulation period,

Huarun

The sale of residential land was greatly affected. By the end of August, Huarun had completed 55% of its annual sales plan.

And in September, the injection of 7 billion 900 million yuan into the parent company Huarun group further aggravated the concern of the organization on its progress and sales speed.

On the evening of September 20th, Huarun announced that it would purchase real estate items from its parent company at a cost of HK $7 billion 900 million.

Huarun's chief executive said that the injection premium came mainly from the Shi Mei Bay project in Hainan. It is a successful case of the group's ten years' cultivation, planning and operation, which ultimately brings the bad assets into circulation and appreciation.

It is intriguing that the Shi Mei Bay project in Hainan was named in the Ministry of land.

Idle land

On the list.

Since last year, Huarun land has also been caught up in hoarding.

According to our reporter, in the above three projects, the oaks Bay project in Wuhan will soon be launched, and its residential units will start pre-sale in the fourth quarter. The first phase of Hainan Shi Mei Bay and Suzhou Kunshan two project will start in the fourth quarter of October 2010 this year.

JP Morgan released research report that although Huarun land purchase more land reserves, but did not speed up the progress of construction, so that the volume of production and land reserves increased by a different increase, Huarun land from land to building sales process may be substantially behind.

The newspaper reporter was informed that, influenced by regulation and control, Huarun's land plan will be pushed into the market next year.

For example, Huarun's two residential projects in Daxing, Beijing, the follow-up part of Oak Bay C District in Haidian and the projects in Mentougou are expected to be launched next year.

The slow pace of Huarun land development may be related to its strategic pformation.

Huarun insiders revealed that the focus of the company has been on commercial real estate in the past two years. The future consumption will be a new driving force for economic development. The person said that the business mode of Huarun the Mixc will continue to advance in Hangzhou, Shanghai, Qingdao and other places, and will form a new profit point for the company in the future.

In March this year's 2009 performance press conference, Huarun land executives said that the company will increase the development of commercial real estate, plans to increase the proportion of commercial real estate to about 40% of the total business in 5 or 6 years.

On the residential product line, Huarun's products are on the high side, which also slows down.

According to the research by Dr. Du Lihong of Tsinghua University, Huarun's land turnover rate is higher than that of Vanke and Pauli, but its profit margin is relatively high.

Huarun land only completed 55% of its annual sales target of 200 yuan in the first eight months of this year.