Jiang Hengjie: The Apparel Industry Will Enter An Important Turning Point In 2010.

In the past 2009, China's clothing people experienced too much, from sighing to helplessness, hanging from the line to see the dawn, which is much more complicated than the overturning of the five flavored bottles.

Jiang Hengjie, executive vice president of the China clothing association, said: "the turbulent international financial crisis has significantly reduced the consumer confidence index at home and abroad, especially in Europe and the United States.

In the past year,

Look back

However, under such difficult circumstances, China's clothing industry still withstood pressure and handed in a hard won report card: Despite the decline in output and exports, the total profit of the industry increased by 21.31% compared with the same period last year, and the profit margin increased by 5.93% over the same period last year.

Undoubtedly, this is closely related to the efforts of the nationally dressed people. Of course, the strong support given by the state's relevant policies is more like a shot in the arm.

Jiang Hengjie told reporters: "the state has a package plan to help the garment industry tide over difficulties, such as raising the export tax rebate for the 3 time, which has brought about a restorative improvement."

With the support of the national good policy and the efforts of all our colleagues, despite the international financial crisis and speaking of the overall situation of the clothing industry in 2009, Jiang Hengjie said that although the international financial crisis is unexpected, we can say that our achievements are the continuation of industrial development in the 30 years of reform and opening up.

In the past 30 years, the total output of clothing has increased by 53 times, domestic consumption has increased by more than 54 times, and the amount of foreign exchange generated by exports has increased 163 times. This is a gift to the sixty birthday of the Republic, and is also our footprint in the 30 years.

Jiang Hengjie told reporters: "today, our deep processing capacity has been complete, deep processing technology has been gradually standardized, but also tempered the efficient, high-energy technology team, and has the world's most advanced production equipment, information technology is widely applied to the industry.

And the increasingly complete industrial chain also makes many countries unable to compare.

Jiang Hengjie also pointed out that "made in China" has gradually become the pronoun of high quality and is recognized by the whole world.

China's clothing export unit price has been increasing, and the unit value growth is greater than the unit cost growth.

The domestic market system is improving day by day, and consumption brand is becoming more and more obvious.

Compared with 2008, the clothing industry has improved the ability to resist risks and the brand has played a better role. The advantage of manufacturing, processing and circulating resources to brand is more intense than that in 2008, and this trend will accelerate.

For example, the R & D status of Shanghai's clothing industry has not weakened in the crisis.

Secondly, the trend of industrial gradient pfer appears.

At the same time, the industry as a whole is speeding up, backward and lacking.

Hope for the 2010 gorgeous turn after crisis

After a series of changes in 2009, especially in the 30 years of reform and opening up, the garment industry will enter an important turning point in 2010, from quantity to quality and efficiency.

Although the international financial crisis has forced the industry to make tremendous changes, "the effect of forced change is real, much more practical than the" call out "reform.

Jiang Hengjie said.

Among them, the slogan of a powerful garment nation heading for a big garment country has called out the imminent voice of the garment industry for many years.

Reporter: last year, the clothing industry constantly put forward "China is going to move from a big clothing country to a powerful garment country". What is the characteristics of the powerful country?

Jiang Hengjie: This is a strategic and cognitive orientation.

First of all, China should play a leading role in the global textile and garment industry, especially in scientific research and technology.

Secondly, China's fashion culture should have the right to speak internationally and be recognized if it is spoken.

Once again, the influence of Chinese brands will begin to form and radiate the whole world, and the operation of buyers team will be more global.

Finally, China's garment enterprises should have strong global market control power, market profitability, and the ability to resist risks and pfer losses.

Reporter: what are the measures to help the industry realize the dream of a powerful nation?

Reporter: so, what are the ways to achieve these ideas?

Jiang Hengjie: to achieve breakthroughs in development, we must implement the strategy of developing science and technology.

For example, we focus on the promotion of basic technology, and we can achieve large-scale integration customization step by step.

Moreover, the integration of information technology with industrialization, Internet of things and the Internet can achieve a great pformation of traditional industries in grafting high technology.

We should speed up the construction of the industry innovation system, especially support enterprises to establish R & D institutions, and build a new industrial chain with linkage research and development functions on the basis of building an omnibearing service platform for SMEs.

At the same time, we must vigorously implement the brand innovation strategy, enhance the brand value added; build the brand ecosystem with the core of globalization; focus on cultural innovation, focus on the development of creative industries; take value innovation as the core, comprehensively improve the contribution rate of brand; pfer the brand strategy with differentiated development as the core; finally, integrate resource integration as the core, and thoroughly realize brand innovation.

2010 is the last year of the 11th Five-Year plan. It is also a year to plan the 12th Five-Year plan, and it is also a year to plan for the next ten and fifteen years.

After completing the mission of scale expansion, the growth of Chinese clothing industry is no longer the first goal, and the brand development with value innovation as the core will become a new historical task.

The international financial crisis has washed away a bit of impetuosity and a sense of reason for China's clothing industry.

The magnificent turn of China's garment industry will be realized in the efforts of the industry in planning and diligence.