Peak Season Stimulating Consumption Upgrade &Nbsp; Textile Weaving Rising Space

At present, China's textile industry has gradually resumed, and the home textile industry is developing rapidly, with the four quarter.

Overall profitability of textile increased significantly

Since 2010, China's textile and garment industry has recovered rapidly, especially domestic demand has maintained a high prosperity.

In the first 8 months of this year, total business revenue and profit increased by 26.83% and 53.6% respectively.

The fourth quarter is the peak season for textile and clothing consumption. It is expected that the industry's retail sales growth is expected to reach 25%.

In the textile industry, we propose to focus on rapid development.

Home textiles leading development opportunities

With comprehensive analysis of capital strength, brand influence, operation management and design and research, we believe that the market share of leading enterprises will gradually improve, and the market concentration of home textile industry will continue to improve.

It is estimated that the growth rate of the home textile industry will remain at around 17% in the next 5~10 years, and the leading enterprises such as [73.94 1.29%], [45.41 -0.37%] and Meng Jie home textile [43.97 0.39%] will have an opportunity to develop. It is expected that the growth of the industry will be faster than the growth rate of the industry. Through the accelerated development in depth and the development of the blank market, the expansion of the network will be the focus of the development of these enterprises in the future.

Luo Lai

The company entered the franchise mode earlier, and is in the leading position in the number of outlets and the national regional layout.

The company's marketing strategy is flexible, and the brand matrix of multi-level and multi-channel is established through authorization and agency brand. It is the forerunner of the home textile strategy.

While adhering to the "role" as the core brand, it began to build multi brand matrix quickly from the beginning of 2004 through the operation of agent brand and authorized brand.

Targeted marketing strategies should be targeted at differences in product positioning, price and target consumer groups, which will help to cover various retail terminal channels and maximize market share.

It is predicted that there are 437 new stores, 469 and 532 new stores in the past 2010~2012 years, representing 24%, 21% and 20% year-on-year increase in total outlets respectively.

The company will focus on direct channel development in the next three years, and gradually increase its direct business revenue contribution from 16% in 2009 to 20%. The long-term goal is direct channel revenue to 30%.

In addition, a wholly owned subsidiary of e-commerce was established in the first half of this year.

Fuanna: clear strategy for regional leaders

The company takes art home textiles as its brand positioning, and its core brand "fuanna" is rich in color and distinctive in product characteristics.

In 2009, the main brand "fuanna" gross profit margin reached 45%, and its profitability was higher than the 40.5% of the "brand" and 32% of "Meng Jie brand".

The company adheres to the marketing mode of "direct operation and affiliate", and the proportion of direct business revenue will remain at around 40%, so as to ensure the company's control over the terminal network and the stability of the marketing network.

With the expansion of the chain network, the company is in line with the "Yangtze River Delta Strategy" and the "Pearl River Delta Strategy". It aims to consolidate the two most important sales areas in Southern China and East China, while radiating the surrounding areas and strengthening the blank market coverage in North China and central China.

It is estimated that there are 470, 465 and 460 new outlets in 2010~2012, representing an increase of 54%, 35% and 26% in total outlets.

Dream home textile: profit margin is worth looking forward to {page_break}

The company adheres to the central China region as the focus of development and enjoys the leading edge in the core area.

In the next three years, the company will further increase the coverage of its affiliate network while increasing its direct network construction.

In 2010~2012, the company will go through the period of rapid development of network construction, and plans to add about 400 outlets every year.

According to the historical average area of single shop, it is equivalent to 31%, 22% and 18% of the dot area.

In the three companies, the dream of home textile production capacity expansion plan is the first place.

The new 300 thousand and 800 thousand core capacity projects in July 2010 have been put into operation. The shortage of capacity will lead to an effective solution.

At present, the combined gross profit margin of the company is slightly lower than that of Luo Lai home textile and fuanna. In the future, the gross profit margin will be promoted steadily through the adjustment of the new product pricing strategy and the optimization of product structure. It is estimated that the compound growth rate of the company's operating income and net profit will reach 31% and 40% respectively in 2009~2012.