Home Textile Industry Entered The "Cross-Border" Era

Annual focus Home textiles The China International Home Textiles and Accessories Fair was unveiled recently at the New International Expo Center in Pudong, Shanghai. Compared with previous home textile exhibitions, the cross border cooperation platform of this home textile exhibition is more innovative.

"Home textile exhibition is actually a huge source of information." China Home Textile Association In introducing the exhibition of the 2010 China International Home Textiles and Accessories Expo, Yang Zhaohua, chairman of the company, said that the value information of home textiles such as fashion, design, trend, marketing, brand and so on will all spilt from the exhibition. We can clearly grasp the development trend of the industry when we comb the innovative content of the exhibition.

"Home life hall" is ready to come out

In the past home textile exhibition, the pure bedding display must be the invariable creed of the exhibition. With the same display style, it is difficult to release professional buyers. market Reverie. At this home textile exhibition, the "home life Museum" has become one of the highlights of the bed product exhibition area. The wide court group, which is engaged in the design and production of high-grade bedding, has not only surpassed the display scope of traditional bedding, but also has set foot in the world to build a world-class home decoration and fine life hall. In the view of "wide court", home textile products have never been a static display. It can be unpredictable and full of reverie in the home space, and home is full of possibilities and imaginary treasure boxes.

"Wide court" is the perfect reproduction of "home furnishings and fine life hall", presenting the trend of international home aesthetics and exquisite lifestyle to Chinese home textile industry. The display mode of home textile enterprises to borrow "home life Pavilion" is becoming a new trend of home textile marketing.

According to Yang Zhaohua analysis, the "crossover" displayed by home textile bed products has optimized the industrial layout from another aspect, enriched the product categories of enterprises, and helped coordinate the resource matching of regional textile, and set up an industry synergy system, giving play to the international competitive advantage while forming the complementary and upgrading industries.

"Home textile crossover" is not a solo ride.

At the China International Textile Exhibition, it is the first time this year that wall paper companies are exhibiting. But more and more wallpaper enterprises have realized that as the fashion on the wall, the relationship between cloth art and wallpaper is very close. The interaction between the two products is an inevitable trend.

Wu Kai, director of marketing in Baoding, China, said: "we will not only develop products according to the fashion trend of cloth art, but also will develop products according to the pattern of wallpaper. Under the concept of large household, this kind of integration has become more and more obvious." Wu Kai said that to participate in the China international home textile exhibition is to find a higher level, like-minded fabric enterprises, and jointly develop the market.

Yang Zhaohua said that the deep cross-border exchanges between home textile enterprises and furniture, home furnishings and interior design enterprises have not only strengthened the intersecting and linking up of relevant industries, but also realized the sharing, CO prosperity and win-win situation of information resources through integrated marketing channels, so that the concept of "big home textiles" has been firmly landed. {page_break}

Low carbon environmental protection for home textiles speed escort

"NATURALLMILL Muji workshop", which feels like a booth for a Japanese company, has attracted widespread attention in this home textile exhibition. Ma Tao, general manager of cotton field Textile Co., Ltd., said: "the reason why we put out the theme of NATURALLMILL printing workshop is to reflect the design concept of environmental protection, low-carbon and natural production in cotton fields. The Muji workshop is meant to be a hand-made workshop without dyeing and printing. This series includes not only towel products, but also other household textiles, household clothes and organic infant products. According to Ma Tao, the environmental protection of the Muji workshop focuses on environmental protection as well as environmental protection in the process of life. Good-looking, easy to use and good selling are the ultimate goal of a Muji workshop.

At this home textile exhibition, "low carbon and environmental protection" has been everywhere. Exhibitors have launched a "low carbon" banner to attract visitors' attention, and more home textile products are getting closer to the "pure nature" and get more orders.

Yang Zhaohua pointed out that the current domestic textile economic situation has undergone profound changes. Energy conservation, emission reduction, low-carbon environmental protection and circular economy have become the consensus of the industry. In terms of the home textile industry, advocating green competition in the industry, earnestly grasping the market positioning, brand positioning and functional positioning of enterprises, and achieving differentiated operation are the key to ensure the sustainable development of the industry.

How to rapidly transform the home textile industry in the post crisis era, carry out structural adjustment and achieve volume and price rise is a practical problem that needs to be solved at present. Yang Zhaohua believes that under the current trend of product homogenization, the advantage of brand culture is the competitiveness of enterprises. To enrich the brand connotation and enhance brand value, we must constantly innovate in the process of production, consumption and circulation. If the last 10 years are the 10 years for the home textile industry to accumulate, ferment and cultivate, then the next 10 years will be the 10 years of the home textile industry's spoil, rise and harvest. People are looking forward to a new and advancing home textile era.